What do impressions tell me about a campaign?
Track impressions to determine the potential reach of your influencer campaign. Impressions provide hard data on how many people may have viewed your content. However, it’s important to note that impressions don’t equal engagement, and only show how many people were served the content. While impressions help you understand the size of the influencer’s audience, […]
How can I track sales in an influencer campaign?
Use affiliate links to track clicks and sales. These links provide a unique code that identifies the person and allows you to receive a commission if they make a purchase. You can use these links to see which products are selling well and to better monitor engagement and monetize users that click through. Ask influencers […]
How do I measure engagement?
Engagement includes likes, comments, shares, retweets, and reactions. These publicly available metrics help evaluate an influencer’s level of engagement with their followers. To calculate engagements, add up the interactions to determine how many people engaged with your content. Divide these by impressions to create an engagement rate.
Why is setting goals important?
Set quantifiable goals for your influencer campaign. Targets like achieving a certain engagement rate or driving clicks to your landing page can help you measure success. Setting realistic targets will allow you to see if using an influencer is effective and help you choose the right one for your campaign. This also gives clear expectations […]
How can I measure if my campaign is successful?
Set relevant KPIs to measure your company’s performance and determine if you’re achieving your business objectives. Use the SMART method to set specific, measurable, achievable, realistic, and time-based objectives. KPIs should be relevant to your brand and industry, and include objectives such as boosting brand awareness, improving website traffic, increasing lead generation, or reaching new […]
How can I track the effectiveness of my influencer campaign?
Track your site and social media traffic before, during, and after your influencer campaign to determine its effectiveness. Note any spikes and dips in traffic and compare them to your stated goals. Assess your follower counts and engagement rates on social media. Analysing this data against your marketing strategy will help you determine if influencer […]