When out for a shop, do you use your smartphone to search for products and services whilst in store?<\/p>\n
According to a study carried out by Hakuhodo DY Holdings, 67.1% of Smartphone users in Japan utilise their Smartphone to enhance their shopping experiences. 15.4% said that they use it often and 51.7% answered that they use it sometimes.<\/p>\n
In a set of yes or no answers. 38% of users say this happens at Electronic stores. Supermarkets are the second most popular at 25%, followed by Convenience stores also at 25%. The top 4 are Department stores (23.2%) followed by Discount stores (21.5%) and Computer shops (20.4%). Electronic stores selling relatively expensive products came first, but Car dealers weren’t as popular (7.2%).<\/p>\n
So what do shoppers actually look at on their smartphones when in store?<\/p>\n
56.6% of them view ‘word of mouth’ based reviews on Social Media. 49.7% view user reviews outside of Social Media and, of course, 44.0% are checking the lowest price followed by 39.3% searching for vouchers and 37.6% studying the detailed information on company sites.<\/p>\n
The study was carried out online targeting 1,000 Smartphone users\u00a0between age of 16 \u2014 69, in August this year.<\/p>\n
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Thanks,
\nKana & The JAPAN BUZZ Team<\/p>\n
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