{"id":15203,"date":"2015-07-13T16:25:22","date_gmt":"2015-07-13T15:25:22","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=15203"},"modified":"2023-04-03T16:41:53","modified_gmt":"2023-04-03T15:41:53","slug":"advertising-on-line-japan","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/advertising-on-line-japan\/","title":{"rendered":"Advertising on Line Japan"},"content":{"rendered":"
Advertising & marketing on Line Japan<\/b><\/p>\n
Line Japan has become a very popular app with over 50 million registered users in Japan and many more across the world as of 2015. So many marketers are asking \u2018How can we use Line to market to Japan!?\u2019<\/p>\n
The short answer is that Line can be effective tool, but be prepared to pay the same price you would as high level Full Page newspaper ad.<\/em><\/p>\n Of the 50million domestic users that are active on Line, 50% of them use the app everyday (25 million Japanese people). On the other hand, according to Line, active Facebook users in Japan are\u00a0around 15 million people per month and Twitter 10 million.\u00a0They therefore say that advertising on their app is very worthwhile.<\/p>\n Line advertising accounts are divided into two different types.<\/p>\n Both Line official and Line@ share common features:<\/p>\n <\/p>\n <\/p>\n Line Official<\/b><\/p>\n The line official account is aimed at large businesses, not medium or small businesses.<\/p>\n The Initial cost is 8 million yen for 4 weeks (\u00a342,128) or 10 million yen for 12 weeks of the plan (\u00a352,637)<\/p>\n After that a Monthly cost of around 2.5 million yen (\u00a313,165) \u00a0is applied depending on the number of friends.<\/p>\n <\/p>\n <\/p>\n Line@<\/b><\/p>\n This is like line official but with limitations:<\/p>\n Application for LINE@ has topped 100,000. This is mainly because it\u2019s free to create.<\/p>\n There are also a few upgrades<\/p>\n\n
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