{"id":15870,"date":"2016-09-25T00:33:57","date_gmt":"2016-09-24T23:33:57","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=15870"},"modified":"2023-05-09T14:22:00","modified_gmt":"2023-05-09T13:22:00","slug":"influencer-marketing-in-japan-2016","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/influencer-marketing-in-japan-2016\/","title":{"rendered":"Influencer Marketing in Japan 2016"},"content":{"rendered":"
In the age of fast changing digital PR the platforms marketers use change quickly. After Instagram changed its algorithm, influencer campaigns became even more popular across the globe. Can the same apply to Japan? The answer of course is \u201cyes\u201d and brands can promote themselves in the Japanese market using influencer<\/a> marketing, digital PR 2.0. Worry less about using Snapchat or Instagram Story, just follow those your target audience love and adore. Wherever they are, your audience will follow.<\/p>\n Marketers should consider native advertising because traditional ads are declining in impact. No one wants to click on ads anymore. Everyone wants to follow popular people on Social Media, so it\u2019s not a surprise that we\u2019re seeing a lot of automated platforms in Japan where influencers and brands can connect to run campaigns \u2026. this is up until the point where marketing managers start pulling their hair out because Japanese influencers work in such a different way that it requires a lot of hands on management.<\/p>\n Japan has always been so different \u2014 general customs, food, the attitude of people, art, etc. That\u2019s what makes the country so incredibly interesting, but when it comes to marketing it can suddenly be daunting thing to deal with.<\/p>\n