{"id":17669,"date":"2017-02-08T11:40:39","date_gmt":"2017-02-08T11:40:39","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=17669"},"modified":"2023-04-03T16:43:30","modified_gmt":"2023-04-03T15:43:30","slug":"moreru-how-snow-app-beat-snapchat-in-japan","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/moreru-how-snow-app-beat-snapchat-in-japan\/","title":{"rendered":"Moreru, how Snow App is overtaking Snapchat in Japan"},"content":{"rendered":"<p>Snow, an app very similar to Snapchat is a selfie based image and movie based app where users can share images and stories among friends. Snow\u2019s parent company NAVER is the Korean company that created LINE. Naver products are very popular in the Asian area especially Korea, Japan and China. Snow was released Nov, 2015 in Japan and though the official number of users has not released, the number of Android downloads is said to be 10 to 50 million. In Japan the users are mostly woman. In Japan Snapchat has yet to be fully established.<\/p>\n<p><iframe title=\"\u3010\u52d5\u753b\u3011\u3010\u6295\u7a3f\u3011SNOW \u30b9\u30ce\u30a6\u306e\u30a2\u30d7\u30ea\u3092\u4f7f\u3063\u3066\u307f\u305f\u3002\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/l7NXrO6at4w?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<p><strong>Why is the Snow app popular?<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">The function of Snow very similar to Snapchat, almost a carbon copy, so why is it more popular in Japan? Firstly, it\u2019s very easy to edit pictures and movies. The app\u2019s main feature, which was one of Snapchat&#8217;s recent successful features, allows users to superimpose funny faces over images and video, such as dog ears and rabbit noses. This is really easy to do as the app uses automatic facial recognition to detect faces. Users can easily post pictures and movies made using Snow on Twitter, LINE, Facebook, and Instagram. Users can post from person to person but also groups. There are a tonne of funny faces and scenarios for the user to choose from.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone size-full wp-image-17670\" src=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/02\/IMG_9335-1.jpg\" alt=\"IMG_9335 (1)\" width=\"620\" height=\"585\" srcset=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/02\/IMG_9335-1.jpg 620w, https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/02\/IMG_9335-1-300x283.jpg 300w\" sizes=\"(max-width: 620px) 100vw, 620px\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>In Japan the Snow method of editing pictures or movies is thought of as \u201cMoreru\u201d or becoming more beautiful than the original \u00a0\u2014\u00a0a word normally used by young females. For instance, the user&#8217;s eyes or outline of their face can be changed for the better, so generally female users really love it.<\/p>\n<p><span style=\"font-weight: 400;\">Snow has been used by many Japanese celebrities such models and actors<\/span><span style=\"font-weight: 400;\">. They post movies that have been edited in Snow in Twitter and Instagram. As a result, a lot of young people that use only Twitter, Facebook have begun to use Snow app<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-weight: 400;\"><a class=\"dt-single-image\" href=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/02\/IMG_9336.jpg\" data-dt-img-description=\"\"><img decoding=\"async\" class=\"alignnone size-full wp-image-17671\" src=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/02\/IMG_9336.jpg\" alt=\"IMG_9336\" width=\"678\" height=\"585\" srcset=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/02\/IMG_9336.jpg 678w, https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/02\/IMG_9336-300x259.jpg 300w\" sizes=\"(max-width: 678px) 100vw, 678px\" \/><\/a><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><strong>The Real voices<\/strong><\/p>\n<p>It\u2019s important to ask user real users their opinion about Snow, so JapanBuzz asked two questions.<\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">What\u2019s the difference between Snapchat and Snow? <\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">How do you use them?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">In both apps users can edit or share pictures and movies. But there\u2019s a huge difference for Japanese users. Snapchat does not have the function to make users cute, only weird. However &#8216;cute&#8217; is the what the majority of users want to share. It&#8217;s not all bad for Snapchat though as some users are taking a movies made in Snow, and then sharing Snapchat. Almost no users share the opposite way. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also some users do not share Snow on SNS, they just make a movie in Snow, without sharing. Japanese users are\u00a0used to recording movies using their smartphone camera, however Snow allows them to change the way of recording.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The differences between Snapchat and Snow success in Japan and Asia might be simple, but it&#8217;s mostly down to the whether users are pretty or not.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><strong>References<\/strong><\/p>\n<p>The hottest app in China looks like a blatant Snapchat clone \u2014 here are the two apps side by side<\/p>\n<p>http:\/\/uk.businessinsider.com\/how-to-use-snow-the-snapchat-competitor-of-china-2016-7?r=US&#038;IR=T\/#theres-even-a-face-swapping-option-in-snow-just-like-there-is-in-snapchat-7<\/p>\n<p>\u5973\u5b50\u4e2d\u9ad8\u751f\u306f\uff64\u306a\u305c\uff62SNOW\uff63\u306b\u30cf\u30de\u308b\u306e\u304b<\/p>\n<p>\u7d76\u5927\u306a\u4eba\u6c17\u3092\u8a87\u308b\u5199\u771f\u52a0\u5de5\u30a2\u30d7\u30ea\u306e\u6b63\u4f53\u3001\u6771\u6d0b\u7d4c\u6e08\u30aa\u30f3\u30e9\u30a4\u30f3<\/p>\n<p>http:\/\/toyokeizai.net\/articles\/-\/137969<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Snow, an app very similar to Snapchat is a selfie based image and movie based app where users can share images and stories among friends. Snow\u2019s parent company NAVER is the Korean company that created LINE. Naver products are very popular in the Asian area especially Korea, Japan and China. Snow was released Nov, 2015&hellip;<\/p>\n","protected":false},"author":1,"featured_media":17671,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[113],"tags":[438],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.6.0 - aioseo.com -->\n\t\t<meta name=\"description\" content=\"Snow, an app very similar to Snapchat is a selfie based image and movie based app where users can share images and stories among friends. Snow\u2019s parent company NAVER is the Korean company that created LINE. Naver products are very popular in the Asian area especially Korea, Japan and China. 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