{"id":20649,"date":"2017-07-20T16:18:54","date_gmt":"2017-07-20T15:18:54","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=20649"},"modified":"2023-05-02T12:22:03","modified_gmt":"2023-05-02T11:22:03","slug":"5-japanese-marketing-campaigns-not-to-be-missed","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/5-japanese-marketing-campaigns-not-to-be-missed\/","title":{"rendered":"5 Japanese marketing campaigns not to be missed"},"content":{"rendered":"\n<h3 class=\"wp-block-heading\">\u00a0<\/h3>\n\n\n\n<p>Japanese marketing campaigns are known for their use of unique and creative approaches. They focus on emotional storytelling, using cute and memorable mascots, bright colours, and modern design. This high-quality form of marketing creates a strong emotional connection with customers and builds long-term brand loyalty. Here we look at 5 marketing campaigns in Japan that are worth checking out!<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">5 Examples of Marketing Campaigns in Japan<\/h2>\n\n\n\n<div class=\"wp-block-aioseo-table-of-contents\"><ul><li><a href=\"#aioseo-1-fisherman-call\">Fisherman Call<\/a><\/li><li><a href=\"#aioseo-2-election-campaign\">Election campaign<\/a><\/li><li><a href=\"#aioseo-3-tokyu-hands-fan-collaboration\">Tokyu Hands fan Collaboration<\/a><\/li><li><a href=\"#aioseo-4-mask-bijinga-mask-beauty\">Mask Bijinga (Mask beauty)<\/a><\/li><li><a href=\"#aioseo-5-the-governor-is-pregnant\">The Governor is pregnant!<\/a><ul><\/ul><\/li><\/ul><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-1-fisherman-call\">Fisherman Call<\/h3>\n\n\n<p><iframe title=\"\u6f01\u5e2b\u304c\u8d77\u3053\u3057\u3066\u304f\u308c\u308b\u30e2\u30fc\u30cb\u30f3\u30b0\u30b3\u30fc\u30eb\u30b5\u30fc\u30d3\u30b9\uff5cFISHERMAN CALL\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/6-IyuTJ71a0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">This campaign was conducted by Miyagi prefecture to boost the interest in Fishermen. Previously there had been several attempts to help fishermen in Miyagi prefecture, and now they wanted to gain interest through a creative campaign. They found out Fishermen are good at waking up early, whereas young adults aren&#8217;t. For this reason, they made a fishermen wake-up service call for young adults and made it into a short video. There were 6000 positive tweets about the video and 40,000 retweets of the video screenshot, popular across Japan and overseas. 1500 people actually asked for wake-up call, which was over the expectation of only 100~200. It evoked young adults to think again about the fisherman, and Miyagi prefecture. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Reference: <\/span><a href=\"http:\/\/call.fishermanjapan.com\"><span style=\"font-weight: 400;\">http:\/\/call.fishermanjapan.com<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-2-election-campaign\">Election campaign<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"dt-single-image\" href=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-20-at-15.18.32.png\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1003\" height=\"661\" src=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-20-at-15.18.32.png\" alt=\"\" class=\"wp-image-20651\" srcset=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-20-at-15.18.32.png 1003w, https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-20-at-15.18.32-300x198.png 300w, https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-20-at-15.18.32-768x506.png 768w\" sizes=\"(max-width: 1003px) 100vw, 1003px\" \/><\/a><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Ben &amp; Jerry\u2019s, the ice cream company, carried out a campaign to encourage people to vote in the Tokyo governor election. They requested people to choose an ice cream from their homepage, and then post on facebook\/twitter with the message \u2018I\u2019m going to election.\u2019 &nbsp;Also, after the election, they could actually get the ice cream they chose if they visited the shop!<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">The campaign attempted to encourage people to think more when choosing ice cream and in the election. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Reference : <\/span><a href=\"http:\/\/www.benjerry.jp\/senkyo\"><span style=\"font-weight: 400;\">http:\/\/www.benjerry.jp\/senkyo<\/span><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-3-tokyu-hands-fan-collaboration\">Tokyu Hands fan Collaboration\u00a0<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"dt-single-image\" href=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-20-at-15.21.15.png\"><img decoding=\"async\" width=\"513\" height=\"451\" src=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-20-at-15.21.15.png\" alt=\"\" class=\"wp-image-20652\" srcset=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-20-at-15.21.15.png 513w, https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-20-at-15.21.15-300x264.png 300w\" sizes=\"(max-width: 513px) 100vw, 513px\" \/><\/a><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\">Tokyu Hands, a Japanese variety store, collaborated with Kingjim, a stationary company. Tokyu Hands were sent an image of a clipboard designed by a fan, with the Tokyu Hands logo on it. The Tokyu Hands twitter account suddenly tweeted Kingjim and ask them if they wanted to make it. Kingjim was happy to take part, and a little fun online became a collaboration between the two companies offline. The clipboard made by Kingjim was sold in Tokyu hands as a limited edition. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Reference: <\/span><a href=\"http:\/\/adgang.jp\/2014\/08\/71048.html\"><b>http:\/\/adgang.jp\/2014\/08\/71048.html<\/b><\/a><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-4-mask-bijinga-mask-beauty\">Mask Bijinga (Mask beauty)<\/h3>\n\n\n\n<figure class=\"wp-block-image\"><a class=\"dt-single-image\" href=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-20-at-15.25.04.png\"><img decoding=\"async\" width=\"621\" height=\"537\" src=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-20-at-15.25.04.png\" alt=\"\" class=\"wp-image-20653\" srcset=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-20-at-15.25.04.png 621w, https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2017\/07\/Screen-Shot-2017-07-20-at-15.25.04-300x259.png 300w\" sizes=\"(max-width: 621px) 100vw, 621px\" \/><\/a><\/figure>\n\n\n\n<p><span style=\"font-weight: 400;\"> &nbsp;<\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Tamagawa Mamoru, a beauty mask company, carried out a very unique campaign. Fans were encouraged to post a tweet of themselves wearing a Tamagawa Mamoru mask. Then, the company account would post a response guessing what the user would look like under the mask in a Manga style. <\/span><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"aioseo-5-the-governor-is-pregnant\">The Governor is pregnant!<\/h3>\n\n\n<p><iframe title=\"\u77e5\u4e8b\u304c\u598a\u5a66\u306b\uff5c\u4e5d\u5dde\u30fb\u5c71\u53e3 \u30ef\u30fc\u30af\u30fb\u30e9\u30a4\u30d5\u30fb\u30d0\u30e9\u30f3\u30b9\u63a8\u9032\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/QAZRbuetgAo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">In this campaign,<\/span> Saga, Miyazaki and Yamaguchi governors wore pregnancy vests and a video was made to share this experience. The three governors were actually men, and it was their first time being pregnant! They wanted to show to<span style=\"font-weight: 400;\"> their prefectural voters that they are doing hard work to understand women and try to change the prefecture. This video became popular overseas as well, which they didn&#8217;t expect. Ashton Kutcher shared this video to his Facebook page and also people voluntarily added subtitles to the video. It was even popular on Weibo, Chinese Twitter, receiving 23,000,000 plays in one month on Youtube. <\/span><\/p>\n\n\n\n<p><span style=\"font-weight: 400;\">Reference: <\/span><a href=\"http:\/\/www.kyushu-yamaguchi-wlb.com\/\"><span style=\"font-weight: 400;\">http:\/\/www.kyushu-yamaguchi-wlb.com\/<\/span><\/a><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"aioseo-conclusion\">Conclusion<\/h2>\n\n\n\n<p>Japanese marketing campaigns are known for their creativity, emotional quality, and strong design. By using elements of Japanese culture and design, they create unique and memorable experiences that connect with a Japanese audience on a deep and emotional level.<\/p>\n\n\n\n<p>If you would like help with your Japanese digital marketing, then <a href=\"https:\/\/www.japanbuzz.info\/contact\/\" title=\"\">please get in touch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u00a0 Japanese marketing campaigns are known for their use of unique and creative approaches. They focus on emotional storytelling, using cute and memorable mascots, bright colours, and modern design. This high-quality form of marketing creates a strong emotional connection with customers and builds long-term brand loyalty. Here we look at 5 marketing campaigns in Japan&hellip;<\/p>\n","protected":false},"author":1,"featured_media":20650,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[19],"tags":[438],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.6.0 - aioseo.com -->\n\t\t<meta name=\"description\" content=\"Japanese marketing campaigns are known for their use of unique and creative approaches. They focus on emotional storytelling, using cute and memorable mascots, bright colours, and modern design. This high-quality form of marketing creates a strong emotional connection with customers and builds long-term brand loyalty. 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