{"id":21449,"date":"2017-09-12T17:09:21","date_gmt":"2017-09-12T16:09:21","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=21449"},"modified":"2023-05-09T13:54:33","modified_gmt":"2023-05-09T12:54:33","slug":"japanese-content-marketing-laughs-vs-tears","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/japanese-content-marketing-laughs-vs-tears\/","title":{"rendered":"Japanese content marketing, Laughs vs Tears"},"content":{"rendered":"

Anything shocking, surprising and funny have always been popular content topics in Japan, but we\u2019re seeing something different recently. It seems marketers and editors recently overused this method, writing content that wasn\u2019t interesting enough but was written in a way that came across as very shocking, surprising and funny. As an alternative there\u2019s been a recent Japanese content marketing trend of editors and marketers latching onto something more moving, relatable and agreeable.<\/span><\/p>\n

Low engagement story.<\/strong><\/h2>\n

“You can’t come in because it’s not you” Shocking words Gyaruzone was told at the airport security.<\/p>\n

\"\"<\/a><\/p>\n

<\/h2>\n

High Engagement<\/strong><\/h2>\n

How is it so different!? Before & after having a child.\u00a04 episodes all mums can relate to.<\/p>\n

\"\"<\/a><\/p>\n

Emotion Economics <\/b><\/h2>\n

Once Saint Mother Teresa said \u201cThey may forget what you said, but they will never forget how you made them feel\u201d. She is right of course. Something funny might give you a quick laugh. However when you make the audience feel something and move their emotion, they will remember better. Perhaps that\u2019s why many Japanese companies make commercials that are teary stories targeting the audience pain, sadness & fear.<\/span><\/p>\n

https:\/\/www.youtube.com\/watch?v=jDvxQew2sT4<\/p>\n

Manga Marketing<\/b><\/h2>\n

Japanese content marketing is also experiencing a manga cartoon trend. This illustration based content normally features a story that is either moving, relatable and agreeable \u2014\u00a0 normally made of 4 scenes per story. \u00a0They tend to write stories from a 3rd person point of view, explaining everything but the key event or feature of the main story. The cartoon features a main character and the audience sees the key\/main story unfolding through the eye of the main character.<\/span>
\n<\/span>This combination of the text explaining the story and the manga cartoon is definitely a trend that\u2019s unique to the Japanese market. Is it because people are so used to comic books? Maybe. This is a much more economical option than special online content which features models especially arranged for the story Though it\u2019s worth noting that Tokyo Calendar\u2019s stories for example are always very engaging. <\/span><\/p>\n

Manga marketing is more captivating than using stock photos. Also the Japanese mass market notoriously requires extra support to make them understand core messages. National TV programmes often keep repeating the same key message over and over, just within 5 mins in case someone didn\u2019t understand. In our understanding Japanese people are comfortable with this way of communication, so therefore they expect us to provide extra help to understand things in general.<\/span><\/p>\n

This style of content works very well with the mass market. It\u2019s worth noting that this isn\u2019t the perfect format for the luxury industry, although there\u2019s always a chance in using this method for unexpectedness.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Anything shocking, surprising and funny have always been popular content topics in Japan, but we\u2019re seeing something different recently. It seems marketers and editors recently overused this method, writing content that wasn\u2019t interesting enough but was written in a way that came across as very shocking, surprising and funny. As an alternative there\u2019s been a…<\/p>\n","protected":false},"author":1,"featured_media":21454,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[19],"tags":[438],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\t\t