What\u2019s your favourite Coca Cola Japan drink?<\/p>\n
Georgia?
\nReal Gold?
\nAquarius?<\/p>\n
There are many brands under Coca Cola \u2013 my personal favourite is SO-KEN-Bi-CHA (super delicious and refreshing).<\/p>\n
Last year CNET Japan published a list of the top 50 companies utilising Social Media for brand promotion (based on AMN’s study). Coca cola was number 1. There have been so many exciting campaigns running, so let’s take a look at this campaigns.<\/p>\n
Coca Cola Park<\/strong><\/p>\n In 2007 Coca Cola created their own interactive digital platform called “Coca Cola Park”. Coca Cola Park is a portal site (a website that holds lots of information e.g. AOL. Yahoo & MSN) and performs well. As of March 2011 the number of registered Coca Cola Park members is now over 10,000,000 (according to their website).<\/p>\n Coca Cola Park was made Social Media friendly last Spring utilising Twitter, Facebook, Mixi, Ameba (or you might know as ‘Ameblo’). The overall purpose was, of course, to have as many people as possible to drink their products. But through Coca Cola Park, consumers have the opportunities to learn more about the brand. The big picture behind Coca Cola Park is to provide consumers the opportunity to learn about the brands within the Coca Cola company and ‘like’ the brand as a whole.<\/p>\n Within the Coca Park they have created content that spans their different sub-brands. Users want to re-visit many times utilising games, point based systems and rewards. Traffic is also drawn from real products. When you buy a can of Georgia coffee, it comes with a small pin code sticker which customers can redeem online \u2014 users collect points, tapping into Japan\u2019s all time favourite. Loyalty points.<\/p>\n