{"id":23613,"date":"2018-06-25T12:06:07","date_gmt":"2018-06-25T11:06:07","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=23613"},"modified":"2023-05-09T15:50:34","modified_gmt":"2023-05-09T14:50:34","slug":"best-3-fathers-day-japanese-social-media-campaigns-in-2018","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/best-3-fathers-day-japanese-social-media-campaigns-in-2018\/","title":{"rendered":"Best 3 Father\u2019s Day Japanese Social Media Campaigns in 2018"},"content":{"rendered":"<p>What did you give your father on Father\u2019s Day this year? Seemingly, there are a lot more things out there involving Mother\u2019s Day than there are for Father\u2019s Day. So today, we would like to focus on Japanese social media campaigns that were successful for Father\u2019s Day!<\/p>\n<h3>1.\u00a0#\u7236\u306e\u65e5\u4f55\u8d08\u308d\u3046\u304b\u554f\u984c &#8211; Asahi Beer<\/h3>\n<p>https:\/\/twitter.com\/asahibeer_jp\/status\/1005464543622041601<\/p>\n<p>As people wonder around for the best gifts to give their fathers, the hashtag, #\u7236\u306e\u65e5\u4f55\u8d08\u308d\u3046\u304b\u554f\u984c (problem of deciding Father\u2019s Day gift) has been frequently used to discuss what kind of gift would be great for Father\u2019s Day in Japan. The popular Japanese beer company, Asahi Beer, used this <a href=\"https:\/\/www.japanbuzz.info\/best-paid-promotion-hashtags-to-use-for-japanese-influencer-campaigns\/\">hashtag for their Father\u2019s Day campaign<\/a> on Twitter. To participate in this campaign, Twitter users were required to follow Asahi\u2019s official twitter account and share the above post. Asahi selected 1,000 participants for a giveaway of beer as a gift on Father\u2019s Day! The Asahi\u2019s post was shared by over 36K times.<\/p>\n<h3>2. #\u30c4\u30e0\u9854\u7236\u306e\u65e5\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 &#8211; Disney TsumTsum<\/h3>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"ja\" dir=\"ltr\">HAPPY FATHER&#39;S DAY\uff01\u30c4\u30e0\u9854\u7236\u306e\u65e5\u30ad\u30e3\u30f3\u30da\u30fc\u30f3\u958b\u50ac\uff01<br \/>\u300c<a href=\"https:\/\/twitter.com\/hashtag\/%E3%83%84%E3%83%A0%E9%A1%94%E3%83%A1%E3%83%BC%E3%82%AB%E3%83%BC?src=hash&amp;ref_src=twsrc%5Etfw\">#\u30c4\u30e0\u9854\u30e1\u30fc\u30ab\u30fc<\/a>\u300d\u306b6\u7a2e\u985e\u306e\u65b0\u30d1\u30fc\u30c4\u304c\u767b\u5834\u266a<br \/>\u4f5c\u3063\u305f\u30c4\u30e0\u9854\u3092twitter\u306b\u6295\u7a3f\u3059\u308b\u3068\u3001\u7d20\u6575\u306a\u8cde\u54c1\u304c\u62bd\u9078\u3067\u3042\u305f\u308b\u3088\uff01<br \/>\u8a73\u7d30\u306f\u30c4\u30e0\u9854\u30e1\u30fc\u30ab\u30fc\u306e\u30da\u30fc\u30b8\u5185\u3067\u30c1\u30a7\u30c3\u30af\u2605\u21d2<a href=\"https:\/\/t.co\/4RDmV3d7oh\">https:\/\/t.co\/4RDmV3d7oh<\/a><a href=\"https:\/\/twitter.com\/hashtag\/%E3%83%84%E3%83%A0%E3%83%84%E3%83%A0?src=hash&amp;ref_src=twsrc%5Etfw\">#\u30c4\u30e0\u30c4\u30e0<\/a><a href=\"https:\/\/twitter.com\/hashtag\/%E3%83%84%E3%83%A0%E9%A1%94%E7%88%B6%E3%81%AE%E6%97%A5%E3%82%AD%E3%83%A3%E3%83%B3%E3%83%9A%E3%83%BC%E3%83%B3?src=hash&amp;ref_src=twsrc%5Etfw\">#\u30c4\u30e0\u9854\u7236\u306e\u65e5\u30ad\u30e3\u30f3\u30da\u30fc\u30f3<\/a> <a href=\"https:\/\/t.co\/DdLMKChr79\">pic.twitter.com\/DdLMKChr79<\/a><\/p>\n<p>&mdash; LINE\uff1a\u30c7\u30a3\u30ba\u30cb\u30fc \u30c4\u30e0\u30c4\u30e0\u516c\u5f0f (@LINE_tsumtsum_j) <a href=\"https:\/\/twitter.com\/LINE_tsumtsum_j\/status\/1006732891924017152?ref_src=twsrc%5Etfw\">June 13, 2018<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>The makers of Disney TsumTsum, a mobile game app, ran a Father\u2019s Day campaign where TsumTsum users were able to create TsumTsum characters by using the faces of their fathers! If they posted the images of their fathers\u2019 Tsum face with the hashtag, \u00a0#\u30c4\u30e0\u9854\u7236\u306e\u65e5\u30ad\u30e3\u30f3\u30da\u30fc\u30f3 (TsumTsum face on Father\u2019s Day campaign), they were able to enter for a chance to win a cup with the father\u2019s Tsum face and a gift card of 10,000 yen.<\/p>\n<h3>3. #EarlyMomentsMatter &#8211; Unicef Japan<\/h3>\n<p><iframe title=\"\u7236\u306e\u65e5\uff1a\u4e16\u754c\u4e2d\u306e\u304a\u7236\u3055\u3093\u305f\u3061\u3078 \/\u65e5\u672c\u30e6\u30cb\u30bb\u30d5\u5354\u4f1a\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/y2Ub1uluv3k?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe><\/p>\n<p>Unicef ran a global social media campaign on Father\u2019s Day this year to raise awareness of the importance of fatherhood. The campaign was active in Japan as well. <a href=\"https:\/\/www.instagram.com\/p\/Bjvn7tcjPmY\/?taken-by=unicefinjapan\">Makoto Hasebe<\/a>, a famous Japanese football player and an ambassador of Unicef Japan, participated in this campaign.<\/p>\n<p>===<\/p>\n<p>Let\u2019s prepare for next year\u2019s Father\u2019s Day with these <a href=\"https:\/\/www.japanbuzz.info\/5-examples-of-japanese-influencer-campaigns-on-tiktok-instagram-and-youtube\/\">examples above to run influencer campaigns<\/a>. Get in touch with us if you would like to work with the appropriate digital influencers for your Japanese influencer campaigns!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>What did you give your father on Father\u2019s Day this year? Seemingly, there are a lot more things out there involving Mother\u2019s Day than there are for Father\u2019s Day. So today, we would like to focus on Japanese social media campaigns that were successful for Father\u2019s Day! 1.\u00a0#\u7236\u306e\u65e5\u4f55\u8d08\u308d\u3046\u304b\u554f\u984c &#8211; Asahi Beer https:\/\/twitter.com\/asahibeer_jp\/status\/1005464543622041601 As people wonder&hellip;<\/p>\n","protected":false},"author":1,"featured_media":23619,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[19],"tags":[438],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.6.0 - aioseo.com -->\n\t\t<meta name=\"description\" content=\"What did you give your father on Father\u2019s Day this year? Seemingly, there are a lot more things out there involving Mother\u2019s Day than there are for Father\u2019s Day. 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