With the right content, food campaigns can influence people\u2019s purchase decisions. Furthermore, collaborating with influencers on social media in Japan can certainly get the message across with relatable and a visually attractive representation of the brand. In this article, let\u2019s take a look at 3 food brands in Japan that have successfully used influencer campaigns to promote their yummy products!<\/p>\n
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Barilla is an Italian pasta brand selling their products globally. Barilla Japan has collaboratively worked with food Instagrammers categorised as \u00a0\u2018\u30c7\u30ea\u30b9\u30bf\u30b0\u30e9\u30de\u30fc,\u2019 pronounced \u2018Delistagrammer,\u2019 which is a term people use for Instagrammers who cook delicious meals at home. The hashtags #\u30c7\u30ea\u30b9\u30bf\u30b0\u30e9\u30de\u30fc and #delistagrammer have been used about 1.5M times and 725K times respectively. The Japanese Delistagrammers post their cooking and recipes on Instagram attracting many food<\/a> lovers to their accounts. Instead of bland Instagram posts with a photo of just the product itself, Barilla\u2019s products were shown along with Delistagrammer\u2019s delicious cooking in these Instagram posts which resulted in a successful influencer campaign in Japan.<\/p>\n2. MORINAGA<\/h3>\n