Twitch has grown to be the leading game streaming platform in the world, with 2.2 million monthly broadcasters and 15 million daily viewers. This is also true in Japan, where their top pro gamers are flocking to Twitch, leaving other older, more traditional platforms such as YouTube Live or NicoNico. Its strength lies in its focus on gaming content, as opposed to YouTube\u2019s much more varied streaming content. This enabled Twitch to have a specific user base that has created a new kind of Influencer marketing opportunity, promoting products via Twitch streamer sponsorship deals in Japan.<\/p>\n\n\n\n
The main attraction of Twitch influencer deals in Japan is the unusually long interaction time between the viewers and the streamer, in addition to the live and interactive nature of the stream. On average, a Twitch viewer spends 1.5 hours per day watching their favourite streamer, much longer than on any other social media platform. The stream itself is also broadcasted live<\/a>, enabling the viewer to interact in real-time with the streamer\/influencer by sending questions or comments regarding the sponsored product. This can provide an opportunity for marketers to get a head start in introducing their products to the Japanese market by properly educating the customer base on its benefits via the influencer.<\/p>\n\n\n\n The number of Japanese Twitch streamers are steadily increasing, and so is the viewer base. The actual top streamers ranking is always changing, but here are the 10 Top Twitch streamers in Japan right now.<\/p>\n\n\n\nTop 10 Twitch Streamers in Japan<\/h2>\n\n\n\n