Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company\u2019s branding and profitability in Asia. Platforms like Facebook, Twitter, and Instagram have given companies the chance to advertise in a virtual space where they can showcase personality and promote experiences. <\/p>\n\n\n\n
Outbound travel in Japan is steadily increasing. By the end of 2019, the number of outbound travelers is expected to hit 19.10 million people<\/a>. For companies within the travel industry, this means increased opportunities to tap into Japan\u2019s growing market. One of the essential ways to do so is to utilize social media in a way that allows your company to stand out and gain a following of loyal customers. In Japan, over sixty-percent<\/a> of the population uses some form of social media, so companies must stay on top of all of the latest trends to create and sustain an effective social media strategy.<\/p>\n\n\n\n An increase in free time, economic freedom, and access to information, has younger generations playing a bigger role in outbound travel. In 2017 alone, 25% of Japanese people in their twenties traveled abroad<\/a>.<\/p>\n\n\n\n It doesn\u2019t stop there. A survey conducted by JTB Tourism Research & Consulting showed that post-Millennium generations (18-22 years old) were \u201cwilling to increase overseas travel frequency (46.8%)\u201d and \u201cwilling to travel overseas in the future (19.8%)<\/a>\u201d.<\/p>\n\n\n\n Data shows that young Japanese people want<\/em> to travel and are<\/em> traveling. Moreover, they\u2019re moving away from traditional travel agencies and opting for do-it-yourself planning through online travel companies.<\/p>\n\n\n\n Twitter and Instagram are popular social media platforms in Japan, boasting millions of active users \u2013 the highest portion of these users being younger generations. Therefore, companies should focus on appropriately branding and marketing themselves on these platforms. In addition, 71% of consumers are more likely to make a purchase based on a social media reference. With influencer marketing becoming very popular in Japan, companies should also consider how influencers could be incorporated into their social media strategy.\u00a0<\/p>\n\n\n\nYoung people from Japan are traveling\u00a0more.<\/strong><\/h2>\n\n\n\n