{"id":25549,"date":"2020-01-21T15:59:15","date_gmt":"2020-01-21T15:59:15","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=25549"},"modified":"2023-05-09T15:49:44","modified_gmt":"2023-05-09T14:49:44","slug":"the-netflix-effect-the-growth-of-product-placement-within-japanese-films-and-drama","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/the-netflix-effect-the-growth-of-product-placement-within-japanese-films-and-drama\/","title":{"rendered":"The Netflix effect, the growth of product placement within Japanese films and drama."},"content":{"rendered":"\n
With the rise of Netflix Japan and Amazon Prime there has been a boom in the production of TV series in Japan and abroad. Many of these dramas have large amount of viewers and are a good place to advertise your product or brand through product placement. The marketing industry is always seeking new methods to approach consumers more subtly than traditional marketing messages such TV adverts and display ads. Some viewers and brands are still not familiar with product placement. In fact, those who already know this technique sometimes feel like many productions are just extended adverts. Product placement is a tool to target a large audience by seamlessly advertising within a video production<\/a>. You can mainly find it in films, TV shows, video games, novels and live sports. <\/p>\n\n\n\n Product placement has a long history and it was already active back in the 19th century. In the 1920s, tobacco companies promoted their product by making actors and actresses smoke cigarettes in films. In the 1930-40s, the diamond company De Beers promoted their product by making the famous actress, Merle Oberon wear their diamond necklace, which was worth $40,000. Now, more and more productions are starting accept the use of this technique due the extra income that it can generate. The benefit of product placement in Japanese films and drama is that it can quickly generate positive feelings towards your brand, especially when casually implemented, just mentioned within the film. <\/p>\n\n\n\nFour examples of product placement in Japanese films and dramas<\/strong><\/h2>\n\n\n\n
Terrace House<\/h3>\n\n\n\n