Influencer marketing continued to rise last year in Japan and we can be sure it will be bigger than ever in 2020. This means that you can expect to see more and more #pr (Japan’s official PR hashtag) posts in your social media feeds. Studies show that by 2020, influencer marketing spend globally by brands is expected to reach $10 billion. Moreover, one of the world\u2019s leading brands, Estee Lauder, announced that 75% of the marketing budget would be spent to influencer marketing this year. So, if you’re wondering what the influencer marketing trends are coming in 2020 to Japan, here’s some useful information that can be helpful to grow your business.
<\/p>\n\n\n\n
Did you know that often video gets 135% more organic impressions in Japan compared to images? Also, people spend three times more when watching live videos. As we ente the 5G era, mobile data speeds are about to get a lot faster. This means that it will be a lot easier to download videos on social media. Many brands have already recognised the power of using video as a marketing tool, using it to generate more engagement and creating a community at a deeper level. When influencers showcase a brand’s product in a live video they can get the highest ROI. For this year, we can expect videos to be more authentic and less curated which can make the receiver feel more \u201creal\u201d and human. It is impossible to ignore the potential of video content. <\/p>\n\n\n\n
One of the most successful live video shows in Japan was from the YouTuber, Hikaru. Hikaru announced to his audience that he wanted to confront his anti-fans via a live video. By broadcasting his \u201creal self\u201d to the audience, he built a very close connection to his fan, building relationships through interaction on his comment section. Also since this video anti-fans have been less likely to comment in a negative way on his videos.
<\/p>\n\n\n\n