{"id":25644,"date":"2020-02-27T18:22:43","date_gmt":"2020-02-27T18:22:43","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=25644"},"modified":"2023-05-09T13:53:20","modified_gmt":"2023-05-09T12:53:20","slug":"using-the-shop-now-for-instagram-in-japan","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/using-the-shop-now-for-instagram-in-japan\/","title":{"rendered":"Using the Shop Now for Instagram in Japan"},"content":{"rendered":"\n
The \u201cShop now\u201d feature for Instagram launched in Japan in June 2018. This feature allows users to shop products in a seamless way when using instagram. Before the Shop Now feature was introduced, URL within posts could not be displayed as link, so brands put just one URL in their profiles, directing users to visit their profile for the link. This process to reach the purchase page is complicated and discouraged users from purchasing the products. Thanks to the Shop Now feature, users are able to shift to a product purchase page right away. It enables Japanese users to purchase when they are most interested and willing to buy, which creates better engagement.<\/p>\n\n\n\n
NOIN cosmetics is a Japanese cosmetic shopping platform that mainly operates through their smartphone app. They handle more than 7,000 products, mainly beauty products. Their Instagram account has 250K followers, the majority of whom are women in their 20s. While many beauty brands often post Instagram type photos, NOIN focuses on showcasing products and information about them on each post. Also they provide makeup techniques by utilising IGTV. Providing a lot of product information and connecting with users has helped them improve\u00a0engagement and more users purchase products.\u00a0<\/p>\n\n\n\n