{"id":25700,"date":"2020-04-14T18:30:18","date_gmt":"2020-04-14T17:30:18","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=25700"},"modified":"2023-05-09T14:21:41","modified_gmt":"2023-05-09T13:21:41","slug":"how-japanese-influencers-are-adapting-to-the-work-home-economy","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/how-japanese-influencers-are-adapting-to-the-work-home-economy\/","title":{"rendered":"How Japanese influencers are adapting to the Work-Home economy"},"content":{"rendered":"\n
Tokyo and 6 other main prefectures have been under a state of emergency since the beginning of April. Since that time, many influencers in Japan have started mentioning self-quarantine. Users who are now spending more time on their mobile devices and computers are curious about how their favourite influencers are spending their time at home. Naturally, social media engagement is higher than normal, and influencers are still active by adapting to this work-home economy. In this article, we will introduce 5 campaign examples of how Japanese influencers are adjusting to the current situation and running brand campaigns.
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The university student YouTuber, Nonako with more than one million subscribers, is popular among young girls for makeup and fashion videos. A U.S based on-demand video streaming platform<\/a> Hulu collaborated with her to promote their service. On her Instagram, she talks about her favourite anime, commenting, “Hulu is free for two weeks, so let’s immerse ourselves in anime together!”\u00a0<\/p>\n\n\n\n