During our campaigns we have often found that the engagement rate of Japanese manga and illustrator influencers can be more than three times that of other influencers. Usually their Instagram posts are carousel posts, and users stay to read their stories, which results in high engagement. Also the good thing about illustrator influencers is that there\u2019s a lot of freedom and creativity as it’s illustration. We have been seeing that many brands starting to work with these creative and unique influencers. In this article, we’ll highlight 5 influential Japanese illustrators and brands collaboration examples.
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Saeko Awano is a fashion illustrator who draws pictures in a shojo manga style (comic books for females), and has more than 230,000 followers on Instagram. She showcases fashion coordination and trend items using illustrations, she has serialised columns for apparel brands and magazines. Tobish cosmetics, a Japanese pharmaceutical company, recently collaborated with Saeko. She drew an illustration for the packaging and contributed to the website of their newly released product, a transparent stick type sunscreen “CEPYNUS MORE washable UV clear stick\u201d. Her soft and gentle illustration style and handwriting has attracted the attention of many female users.\u00a0<\/p>\n\n\n\n