{"id":25859,"date":"2020-10-28T11:04:12","date_gmt":"2020-10-28T11:04:12","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=25859"},"modified":"2024-03-27T12:24:00","modified_gmt":"2024-03-27T12:24:00","slug":"4-japanese-influencer-marketing-examples-for-beauty-products-on-instagram-japan","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/4-japanese-influencer-marketing-examples-for-beauty-products-on-instagram-japan\/","title":{"rendered":"4 Japanese Influencer Marketing examples for beauty products"},"content":{"rendered":"

Japan is one of the largest markets for cosmetic and personal care products around the world. In addition, the market value is increasing year on year which makes Japan an excellent market for beauty companies. However, due to Covid-19 people are staying at home longer than before, wear masks when going outside, and have fewer opportunities to put on makeup. So what should beauty companies do to cope when faced with this new situation? In Japan, people are still enjoying their beauty time at home and home beauty time has actually become a new trend. <\/span><\/p>\n

Below these two charts showing the size of the Japanese cosmetic market, we provide some examples of how Japanese influencers are introducing beauty products to their audiences. <\/span><\/p>\n\n\n

Japan is in the top 5 markets for Cosmetic Products<\/h2>\n\n\n\n
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Transition & Forecast of Japan’s Cosmetics Market Size<\/strong>
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Sekine Risa <\/strong><\/h2>\n\n\n\n

derma roller<\/strong><\/em><\/h3>\n\n\n

sekine.risa<\/a> is an influencer focusing on beauty and travel. She recently promoted a self-derma roller from YOU & ME, a Korean beauty brand. YOU & ME sells cosmetics without additives or containing cosmetic medicine. One of their products – Derma roller – is a skin regenerating treatment that uses a roller with many thin needles attached. This roller allows people to experience similar treatments to ones given at beauty clinics in the comfort of their home.<\/span><\/p>\n\n\n

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A post shared by Risa Sekine\u95a2\u6839\u308a\u3055<\/a> (@sekine.risa) on