{"id":25932,"date":"2020-12-15T13:04:02","date_gmt":"2020-12-15T13:04:02","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=25932"},"modified":"2023-05-10T14:09:48","modified_gmt":"2023-05-10T13:09:48","slug":"japanese-influencer-marketing-for-e-commerce","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/japanese-influencer-marketing-for-e-commerce\/","title":{"rendered":"Japanese Influencer Marketing for E-commerce"},"content":{"rendered":"\n
Japan\u2019s E-commerce market ranks fourth in the world behind the U.S, China, and the U.K, and is expected to reach $325 billion USD by the end of 2026. Due to its internet penetration rate north of 93% even for older generations, highly urbanised population and highly developed distribution channel, E-commerce revenue is also forecast to grow 6 per cent annually through to 2022.<\/p>\n\n\n\n
Here are a few insights for E-commerce brands looking to run successful influencer marketing campaigns in the dynamic but tough Japanese Market.<\/p>\n\n\n\n
Traditional marketing channels that have been popular in the past are no longer the best fit for future digital strategies. Compared to other marketing methods, influencer marketing usage has seen a steady rise in Japan as brands can connect closely with potential customers and increasingly reach audiences who are no longer accessible via traditional channels.<\/p>\n\n\n\n
The appeal of influencer marketing for brands is further strengthened by the ability to measure the effectiveness of influencer content and the advantages of carrying out campaigns with limited budgets. <\/p>\n\n\n\n
In addition, according to Digital InFact, the market size of influencer marketing has been increasing year by year in Japan. Influencer marketing is clearly headed towards taking a more dominant position in marketing spend.
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