{"id":25932,"date":"2020-12-15T13:04:02","date_gmt":"2020-12-15T13:04:02","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=25932"},"modified":"2023-05-10T14:09:48","modified_gmt":"2023-05-10T13:09:48","slug":"japanese-influencer-marketing-for-e-commerce","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/japanese-influencer-marketing-for-e-commerce\/","title":{"rendered":"Japanese Influencer Marketing for E-commerce"},"content":{"rendered":"\n

Japan\u2019s E-commerce market ranks fourth in the world behind the U.S, China, and the U.K, and is expected to reach $325 billion USD by the end of 2026. Due to its internet penetration rate north of 93% even for older generations, highly urbanised population and highly developed distribution channel, E-commerce revenue is also forecast to grow 6 per cent annually through to 2022.<\/p>\n\n\n\n

Here are a few insights for E-commerce brands looking to run successful influencer marketing campaigns in the dynamic but tough Japanese Market.<\/p>\n\n\n\n

Growth of influencer marketing<\/strong><\/h3>\n\n\n\n

Traditional marketing channels that have been popular in the past are no longer the best fit for future digital strategies. Compared to other marketing methods, influencer marketing usage has seen a steady rise in Japan as brands can connect closely with potential customers and increasingly reach audiences who are no longer accessible via traditional channels.<\/p>\n\n\n\n

The appeal of influencer marketing for brands is further strengthened by the ability to measure the effectiveness of influencer content and the advantages of carrying out campaigns with limited budgets. <\/p>\n\n\n\n

In addition, according to Digital InFact, the market size of influencer marketing has been increasing year by year in Japan. Influencer marketing is clearly headed towards taking a more dominant position in marketing spend.
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How to approach the Japanese E-commerce market?<\/strong><\/h3>\n\n\n\n

In comparison to other countries, Japanese customers require more product details while shopping online and they also demand credibility from product advertisements. They are much more likely to trust real people and their reputation than the brand itself, and for sponsored ads, the official hashtag #pr is usually used to show transparency. Here is a recent example by kurodamayukaxx:<\/p>\n\n\n\n

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A post shared by \u9ed2\u7530\u3000\u771f\u53cb\u9999 (@kurodamayukaxx)<\/a><\/p><\/div><\/blockquote>