{"id":25952,"date":"2021-01-27T12:21:45","date_gmt":"2021-01-27T12:21:45","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=25952"},"modified":"2023-05-09T15:39:30","modified_gmt":"2023-05-09T14:39:30","slug":"japanese-influencer-marketing-trends-for-2021","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/japanese-influencer-marketing-trends-for-2021\/","title":{"rendered":"Japanese Influencer Marketing Trends for 2021"},"content":{"rendered":"\n

Influencer marketing in Japan has grown very quickly over the past few years. This is in line with global trends and according to estimates, influencer marketing spend is globally set to increase up to $15 billion dollars by 2022. Even the Covid-19 pandemic couldn\u2019t stop its growth last year and only strengthened the power of influencers. Last October it was reported in a survey conducted in Tokyo that 65% of Instagram female users aged between 20 and 35 searched to buy a product or service after seeing an influencer\u2019s post, and we can expect to see this figure pushed even higher once social media influencer links to e-commerce sites become fully functional.<\/p>\n\n\n\n

If you\u2019re wondering what influencer marketing trends are coming to Japan in 2021, here are the ones to keep you ahead of the curve: <\/p>\n\n\n\n

Japanese Influencer 2021 Marketing Trends<\/strong>
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  1. YouTube and Instagram stay on top!<\/li>
  2. Virtual Influencers<\/li>
  3. The Pivot to Video Content<\/li>
  4. Mid-Tier Influencers<\/li>
  5. TikTok for Youth Marketing<\/li>
  6. More Ongoing Partnerships<\/li>
  7. Performance Marketing Campaigns will rule!<\/li><\/ol>\n\n\n\n

    YouTube and Instagram stay on top!<\/strong><\/h2>\n\n\n\n
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    There is always a tendency to want to jump onto the newest platform. This may come from an understandable attempt not to fall behind or possibly simply wanting to try something different. However what can be safely said from both survey data and our experience is that YouTube and Instagram remain the firm favourite platforms for influencer marketing in Japan.
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    A survey from last October by GLAP Entertainment had many relevant statistics for companies trying to get a grasp on how to kickstart their next Japanese influencer marketing campaign. In the pie chart above are the results to the question, \u201cWhich social media platform do you spend the most time on in a single day?\u201d, which was asked to female smartphone users in their twenties and early thirties.
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    Clearly, Instagram is by far the most popular platform, with YouTube and Twitter coming in second and third place. Keep in mind however that Twitter is mainly used in Japan to check the news and also as a safe haven to vent about work, school, and family relationships. It\u2019s worth looking at the smaller sections too – just 1.2% of respondents said Facebook was where they spend most of their platform time, and this was equal to those who replied TikTok was their platform of choice.
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    Virtual influencers<\/strong><\/h2>\n\n\n\n
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    A post shared by imma (@imma.gram)<\/a><\/p><\/div><\/blockquote>