{"id":25952,"date":"2021-01-27T12:21:45","date_gmt":"2021-01-27T12:21:45","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=25952"},"modified":"2023-05-09T15:39:30","modified_gmt":"2023-05-09T14:39:30","slug":"japanese-influencer-marketing-trends-for-2021","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/japanese-influencer-marketing-trends-for-2021\/","title":{"rendered":"Japanese Influencer Marketing Trends for 2021"},"content":{"rendered":"\n
Influencer marketing in Japan has grown very quickly over the past few years. This is in line with global trends and according to estimates, influencer marketing spend is globally set to increase up to $15 billion dollars by 2022. Even the Covid-19 pandemic couldn\u2019t stop its growth last year and only strengthened the power of influencers. Last October it was reported in a survey conducted in Tokyo that 65% of Instagram female users aged between 20 and 35 searched to buy a product or service after seeing an influencer\u2019s post, and we can expect to see this figure pushed even higher once social media influencer links to e-commerce sites become fully functional.<\/p>\n\n\n\n
If you\u2019re wondering what influencer marketing trends are coming to Japan in 2021, here are the ones to keep you ahead of the curve: <\/p>\n\n\n\n
Japanese Influencer 2021 Marketing Trends<\/strong>
<\/p>\n\n\n\nYouTube and Instagram stay on top!<\/strong><\/h2>\n\n\n\n