{"id":26035,"date":"2021-07-03T10:58:01","date_gmt":"2021-07-03T09:58:01","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=26035"},"modified":"2023-05-09T11:04:53","modified_gmt":"2023-05-09T10:04:53","slug":"5-reasons-why-japanese-influencer-marketing-is-unique","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/5-reasons-why-japanese-influencer-marketing-is-unique\/","title":{"rendered":"5 Reasons why Japanese Influencer Marketing is Unique"},"content":{"rendered":"\n

Japan is renowned across the world for its unique cultural identity and intricate social customs. Despite this, the planning required to break into the 3rd largest economy in the world is often lacking. As in other countries, the quickest and most effective way to increase your brand awareness in Japan is through Japanese Influencer marketing. <\/p>\n\n\n\n

It can\u2019t be underscored enough however that a successful campaign using Japanese influencers will be vastly different to any other APAC influencer campaign. There are clear industry rules which are unique to the Japanese market like the inclusion of \u201cpr\u201d hashtags. You also need to be up to speed on the latest trends in Japan such as new lifestyle choices due to Covid-19.<\/p>\n\n\n\n

In this article, we will share 5 things you need to know based on over 5 years of working with Japanese influencers.<\/p>\n\n\n\n

What makes Japanese Influencer Marketing different?<\/h4>\n\n\n\n
  1. Japanese language barrier <\/li>
  2. Japanese Influencer Marketing hashtags <\/li>
  3. Social Media Platforms in Japan – Which one is best?<\/li>
  4. Onboarding approach for Japanese Influencers<\/li>
  5. Paid advertising rules for Japanese Influencer Marketing <\/li><\/ol>\n\n\n\n

    1)\u00a0 Japanese language barrier – don\u2019t get lost in translation! <\/h2>\n\n\n\n

    The reality is that in Japan you\u2019ll need to use Japanese Influencers to generate the brand awareness and conversions you are aiming for. Despite mandatory English education from the third year of primary school up until high school, Japan\u2019s English proficiency is rated to be “low”.\u00a0<\/p>\n\n\n\n

    We can see from EF English data that this reduction in proficiency is continuing. Japan was ranked #49th worldwide in 2019, but now comes in #55th position when it comes to English proficiency. <\/p>\n\n\n\n

    This means that campaigns using English-speaking influencers won\u2019t get the impressions and clicks you are looking for. It can be surprising how many top tier influencers that are household names in the West are relatively unknown in Japan due to the language barrier.
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    You may yourself find the Japanese language a barrier when it comes to selecting the right influencer. This is why it\u2019s important to have a Japanese speaking agency who can provide insights on which influencer is the best match for you based on their content and audience engagement. <\/p>\n\n\n\n

    Remember that Japanese Influencers have the second highest engagement rate in the world at 4.93%. You\u2019ll want to have a team who can conduct a post-campaign analysis with feedback on Japanese comments which can produce invaluable knowledge for product localisation and improvements.
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    2) Japanese Influencer Marketing hashtags – which alphabet to use? <\/h2>\n\n\n\n
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    A post shared by \u85e4\u6c5f\u840c \/ Moe Fujie (@fujie_moe_official)<\/a><\/p><\/div><\/blockquote>