{"id":26115,"date":"2022-02-17T23:40:40","date_gmt":"2022-02-17T23:40:40","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=26115"},"modified":"2023-05-09T10:27:43","modified_gmt":"2023-05-09T09:27:43","slug":"what-are-the-trends-for-japanese-influence-marketing-in-2022","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/what-are-the-trends-for-japanese-influence-marketing-in-2022\/","title":{"rendered":"What are the trends for Japanese Influence Marketing in 2022?"},"content":{"rendered":"\n

If you want to know what trends are coming to the Japanese Influencer market, this is the right place. In the last year, we have seen the domestic influencer industry in Japan scale significantly with advertising spend moving away from traditional channels into the influencer sphere. As more people stayed home due to several waves of Covid-19 infections in Tokyo and Osaka, social media screen-time increased along with the value of influencers who can create content that truly resonates with them.<\/p>\n\n\n\n

In 2022, the annual expenditure on influencer marketing in Japan is estimated to grow to 51.9 billion yen, which is 1.73 times higher than the spend back in 2019. Now that the industry has adjusted to the pandemic and how best to leverage influencers, it\u2019s important to understand which trends to follow for effectively promoting your brand in the Japanese market.<\/p>\n\n\n\n

Let\u2019s get started and take a deep dive into our learnings from 2021 and our predictions for 2022.
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Japanese Influencer Marketing Trends for 2022<\/strong><\/h3>\n\n\n\n
  1. Which platform should you focus on?<\/li>
  2. Short form videos<\/li>
  3. The year of collaboration<\/li>
  4. Live product launches<\/li>
  5. The Shift towards Influencer Marketing <\/li><\/ol>\n\n\n\n

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    1) Which platform should you focus on?<\/h2>\n\n\n\n
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    A post shared by \u30b5\u30e9(\u30b3\u30b9\u30e1\u30f2\u30bf\u3061\u3083\u3093\u306d\u308b) (@sara_parin)<\/a><\/p><\/div><\/blockquote>