As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this article, we introduce 5 recent examples of Japanese influencer campaigns. We also give tips and some important elements to consider when running influencer marketing in this unique market.<\/p>\n\n\n\n