{"id":26870,"date":"2023-03-03T11:25:48","date_gmt":"2023-03-03T11:25:48","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=26870"},"modified":"2023-07-05T10:59:11","modified_gmt":"2023-07-05T09:59:11","slug":"influencer-marketing-in-japan","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/influencer-marketing-in-japan\/","title":{"rendered":"Influencer Marketing in Japan &#8211; The Ultimate Guide"},"content":{"rendered":"\n<p>By using Japanese Influencer marketing, brands can quickly become popular in Japan. This guide provides an in-depth analysis of the current state of social media influencer marketing in Japan, as well as strategies for businesses to effectively utilise this method of marketing. <\/p>\n\n\n\n<ol>\n<li><a href=\"#Most-popular-Japanese-Influencer-platforms\" title=\"\">Most popular Japanese Influencer platforms<\/a><\/li>\n\n\n\n<li><a href=\"#Number-of-influencers-in-Japan\" title=\"\">Number of influencers in Japan<\/a><\/li>\n\n\n\n<li><a href=\"#Rules-for-PR-paid-ads-in-Japan\" title=\"\">Most popular influencers in Japan<\/a><\/li>\n\n\n\n<li><a href=\"#Rules-for-PR-paid-ads-in-Japan\" title=\"\">Rules for PR paid ads in Japan<\/a><\/li>\n\n\n\n<li><a href=\"#Hashtags-for-Japanese-Influencer-Marketing-Campaigns\" title=\"\">Hashtags for Japanese Influencer Marketing Campaigns<\/a><\/li>\n\n\n\n<li><a href=\"#Japanese-influencer-Prices.-How-Much-Does-it-Cost?\" title=\"\">Japanese influencer Prices. How Much Does it Cost?<\/a><\/li>\n\n\n\n<li><a href=\"#Best-strategy-for-working-with-Japanese-influencers\" title=\"\">Best strategy for working with Japanese influencers<\/a><\/li>\n\n\n\n<li><a href=\"#Measuring-the-effectiveness-of-Japanese-Influencer-campaigns\" title=\"\">Measuring the effectiveness of Japanese Influencer campaigns<\/a><\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Most-popular-Japanese-Influencer-platforms\">Most popular Japanese Influencer platforms<\/h2>\n\n\n\n<p>These are the most popular social media platforms in Japan in terms of the number of Influencers.<\/p>\n\n\n\n<ol>\n<li>Instagram<\/li>\n\n\n\n<li>YouTube<\/li>\n\n\n\n<li>TikTok<\/li>\n<\/ol>\n\n\n\n<p>You can also read more about these platforms in our <a href=\"https:\/\/www.japanbuzz.info\/the-ultimate-guide-to-social-media-in-japan\/\" target=\"_blank\" rel=\"noopener\" title=\"\">Japanese Social Media guide<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube<\/h3>\n\n\n\n<p>Japanese YouTubers create content on topics such as beauty, gaming, comedy, travel, and lifestyle. They attract a dedicated audience by being charismatic, producing relatable content, and partnering with brands to promote products. These influencers have the power to influence the opinions and buying choices of viewers.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram<\/h3>\n\n\n\n<p>Instagram influencers in Japan promote products and services to their large following, with a focus on fashion, beauty, food, and travel. They often collaborate with brands and have polished content with high-quality images and video. Instagram influencers leave a strong impression on their followers and are good for awareness campaigns.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok<\/h3>\n\n\n\n<p>Japanese TikTok influencers create short-form videos showcasing their talents and interests, often in fashion, beauty, food, and travel. They also cover niche topics like anime, gaming, comedy, music, and dance. With creative and engaging content, they collaborate with other influencers, interact with fans, and promote brands to monetise their presence on TikTok. TikTok is good to work with influencers of a younger generation and is expected to soon reach a wider demographic.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Number-of-influencers-in-Japan\">Number of influencers in Japan<\/h2>\n\n\n\n<p>Based on the research and records of JapanBuzz the number of influencers in Japan on each of the 3 main platforms are as below:<\/p>\n\n\n\n<figure class=\"wp-block-image size-full is-resized\"><a href=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2023\/03\/number_of_influencers_in_Japan_2023.jpg\"><img fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2023\/03\/number_of_influencers_in_Japan_2023.jpg\" alt=\"Number of Influencers in Japan 2023\" class=\"wp-image-26891\" width=\"750\" height=\"750\" srcset=\"https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2023\/03\/number_of_influencers_in_Japan_2023.jpg 1000w, https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2023\/03\/number_of_influencers_in_Japan_2023-300x300.jpg 300w, https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2023\/03\/number_of_influencers_in_Japan_2023-150x150.jpg 150w, https:\/\/www.japanbuzz.info\/wp-content\/uploads\/2023\/03\/number_of_influencers_in_Japan_2023-768x768.jpg 768w\" sizes=\"(max-width: 750px) 100vw, 750px\" \/><\/a><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\">Number of Influencers in Japan 2023 (Active users with 10k Followers\/Subscribers and above)<\/h3>\n\n\n\n<p><strong>Instagram<\/strong><br>71,000 Users: Male 35%, Female 65%<\/p>\n\n\n\n<p><strong>YouTube<\/strong><br>52,000 Users: Male 25%, Female 75%<\/p>\n\n\n\n<p><strong>TikTok<\/strong><br>40,000 Users: Male 30%, Female 70%<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Most-popular-influencers-in-Japan\">Most popular influencers in Japan<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">Instagram<\/h3>\n\n\n\n<blockquote class=\"instagram-media\" data-instgrm-permalink=\"https:\/\/www.instagram.com\/p\/BigxpQ5Aizc\/?utm_source=ig_embed&amp;utm_campaign=loading\" data-instgrm-version=\"14\" style=\" background:#FFF; border:0; border-radius:3px; box-shadow:0 0 1px 0 rgba(0,0,0,0.5),0 1px 10px 0 rgba(0,0,0,0.15); margin: 1px; max-width:540px; min-width:326px; padding:0; width:99.375%; width:-webkit-calc(100% - 2px); width:calc(100% - 2px);\"><div style=\"padding:16px;\"> <a href=\"https:\/\/www.instagram.com\/p\/BigxpQ5Aizc\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" background:#FFFFFF; line-height:0; padding:0 0; text-align:center; text-decoration:none; width:100%;\" target=\"_blank\" rel=\"noopener\"> <div style=\" display: flex; flex-direction: row; align-items: center;\"> <div style=\"background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 40px; margin-right: 14px; width: 40px;\"><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 100px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 60px;\"><\/div><\/div><\/div><div style=\"padding: 19% 0;\"><\/div> <div style=\"display:block; height:50px; margin:0 auto 12px; width:50px;\"><svg width=\"50px\" height=\"50px\" viewBox=\"0 0 60 60\" version=\"1.1\" xmlns=\"https:\/\/www.w3.org\/2000\/svg\" xmlns:xlink=\"https:\/\/www.w3.org\/1999\/xlink\"><g stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\"><g transform=\"translate(-511.000000, -20.000000)\" fill=\"#000000\"><g><path d=\"M556.869,30.41 C554.814,30.41 553.148,32.076 553.148,34.131 C553.148,36.186 554.814,37.852 556.869,37.852 C558.924,37.852 560.59,36.186 560.59,34.131 C560.59,32.076 558.924,30.41 556.869,30.41 M541,60.657 C535.114,60.657 530.342,55.887 530.342,50 C530.342,44.114 535.114,39.342 541,39.342 C546.887,39.342 551.658,44.114 551.658,50 C551.658,55.887 546.887,60.657 541,60.657 M541,33.886 C532.1,33.886 524.886,41.1 524.886,50 C524.886,58.899 532.1,66.113 541,66.113 C549.9,66.113 557.115,58.899 557.115,50 C557.115,41.1 549.9,33.886 541,33.886 M565.378,62.101 C565.244,65.022 564.756,66.606 564.346,67.663 C563.803,69.06 563.154,70.057 562.106,71.106 C561.058,72.155 560.06,72.803 558.662,73.347 C557.607,73.757 556.021,74.244 553.102,74.378 C549.944,74.521 548.997,74.552 541,74.552 C533.003,74.552 532.056,74.521 528.898,74.378 C525.979,74.244 524.393,73.757 523.338,73.347 C521.94,72.803 520.942,72.155 519.894,71.106 C518.846,70.057 518.197,69.06 517.654,67.663 C517.244,66.606 516.755,65.022 516.623,62.101 C516.479,58.943 516.448,57.996 516.448,50 C516.448,42.003 516.479,41.056 516.623,37.899 C516.755,34.978 517.244,33.391 517.654,32.338 C518.197,30.938 518.846,29.942 519.894,28.894 C520.942,27.846 521.94,27.196 523.338,26.654 C524.393,26.244 525.979,25.756 528.898,25.623 C532.057,25.479 533.004,25.448 541,25.448 C548.997,25.448 549.943,25.479 553.102,25.623 C556.021,25.756 557.607,26.244 558.662,26.654 C560.06,27.196 561.058,27.846 562.106,28.894 C563.154,29.942 563.803,30.938 564.346,32.338 C564.756,33.391 565.244,34.978 565.378,37.899 C565.522,41.056 565.552,42.003 565.552,50 C565.552,57.996 565.522,58.943 565.378,62.101 M570.82,37.631 C570.674,34.438 570.167,32.258 569.425,30.349 C568.659,28.377 567.633,26.702 565.965,25.035 C564.297,23.368 562.623,22.342 560.652,21.575 C558.743,20.834 556.562,20.326 553.369,20.18 C550.169,20.033 549.148,20 541,20 C532.853,20 531.831,20.033 528.631,20.18 C525.438,20.326 523.257,20.834 521.349,21.575 C519.376,22.342 517.703,23.368 516.035,25.035 C514.368,26.702 513.342,28.377 512.574,30.349 C511.834,32.258 511.326,34.438 511.181,37.631 C511.035,40.831 511,41.851 511,50 C511,58.147 511.035,59.17 511.181,62.369 C511.326,65.562 511.834,67.743 512.574,69.651 C513.342,71.625 514.368,73.296 516.035,74.965 C517.703,76.634 519.376,77.658 521.349,78.425 C523.257,79.167 525.438,79.673 528.631,79.82 C531.831,79.965 532.853,80.001 541,80.001 C549.148,80.001 550.169,79.965 553.369,79.82 C556.562,79.673 558.743,79.167 560.652,78.425 C562.623,77.658 564.297,76.634 565.965,74.965 C567.633,73.296 568.659,71.625 569.425,69.651 C570.167,67.743 570.674,65.562 570.82,62.369 C570.966,59.17 571,58.147 571,50 C571,41.851 570.966,40.831 570.82,37.631\"><\/path><\/g><\/g><\/g><\/svg><\/div><div style=\"padding-top: 8px;\"> <div style=\" color:#3897f0; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:550; line-height:18px;\">View this post on Instagram<\/div><\/div><div style=\"padding: 12.5% 0;\"><\/div> <div style=\"display: flex; flex-direction: row; margin-bottom: 14px; align-items: center;\"><div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(0px) translateY(7px);\"><\/div> <div style=\"background-color: #F4F4F4; height: 12.5px; transform: rotate(-45deg) translateX(3px) translateY(1px); width: 12.5px; flex-grow: 0; margin-right: 14px; margin-left: 2px;\"><\/div> <div style=\"background-color: #F4F4F4; border-radius: 50%; height: 12.5px; width: 12.5px; transform: translateX(9px) translateY(-18px);\"><\/div><\/div><div style=\"margin-left: 8px;\"> <div style=\" background-color: #F4F4F4; border-radius: 50%; flex-grow: 0; height: 20px; width: 20px;\"><\/div> <div style=\" width: 0; height: 0; border-top: 2px solid transparent; border-left: 6px solid #f4f4f4; border-bottom: 2px solid transparent; transform: translateX(16px) translateY(-4px) rotate(30deg)\"><\/div><\/div><div style=\"margin-left: auto;\"> <div style=\" width: 0px; border-top: 8px solid #F4F4F4; border-right: 8px solid transparent; transform: translateY(16px);\"><\/div> <div style=\" background-color: #F4F4F4; flex-grow: 0; height: 12px; width: 16px; transform: translateY(-4px);\"><\/div> <div style=\" width: 0; height: 0; border-top: 8px solid #F4F4F4; border-left: 8px solid transparent; transform: translateY(-4px) translateX(8px);\"><\/div><\/div><\/div> <div style=\"display: flex; flex-direction: column; flex-grow: 1; justify-content: center; margin-bottom: 24px;\"> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; margin-bottom: 6px; width: 224px;\"><\/div> <div style=\" background-color: #F4F4F4; border-radius: 4px; flex-grow: 0; height: 14px; width: 144px;\"><\/div><\/div><\/a><p style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; line-height:17px; margin-bottom:0; margin-top:8px; overflow:hidden; padding:8px 0 7px; text-align:center; text-overflow:ellipsis; white-space:nowrap;\"><a href=\"https:\/\/www.instagram.com\/p\/BigxpQ5Aizc\/?utm_source=ig_embed&amp;utm_campaign=loading\" style=\" color:#c9c8cd; font-family:Arial,sans-serif; font-size:14px; font-style:normal; font-weight:normal; line-height:17px; text-decoration:none;\" target=\"_blank\" rel=\"noopener\">A post shared by Kiko Mizuhara \u6c34\u539f\u5e0c\u5b50 (@i_am_kikoxo)<\/a><\/p><\/div><\/blockquote> <script async=\"\" src=\"\/\/www.instagram.com\/embed.js\"><\/script>\n\n\n\n<p>Naomi Watanabe, 9.91M Followers<br>Rola, 8.49M Followers<br>Kiko Mizuhara, 7.31M Followers<br>Sakura Miyawaki, 6.34M Followers<br>Kento Yamazaki, 5.95M Followers<\/p>\n\n\n\n<p>See the full list of <a href=\"https:\/\/www.japanbuzz.info\/japanese-influencers-on-instagram\/\" target=\"_blank\" rel=\"noopener\" title=\"Top 20 Instagram Influencers in Japan \u2013 Updated 2023\">popular Instagram influencers in Japan<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">YouTube<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe title=\"\u56de\u8ee2\u5bff\u53f8\u306e\u524d\u306e\u5e2d\u304c\u5168\u54e1\u30c7\u30d6\u3067\u5168\u90e8\u98df\u3079\u3089\u308c\u3066\u6c38\u9060\u306b\u56de\u3063\u3066\u3053\u306a\u3044\u30c9\u30c3\u30ad\u30eawwwwww\" width=\"1200\" height=\"675\" src=\"https:\/\/www.youtube.com\/embed\/V7E0B-rNfR8?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<p>KidsLine, 12.5 Million Subscribers<br>Sen, Momo, Ai &amp; Shii\u2019s Channel, 11.3 Million Subscribers<br>HikakinTV, 10.9M Subscribers<br>Hajime, 10.3M Subscribers<br>Boram Tube Play, 8.52M Subscribers<\/p>\n\n\n\n<p>See the full list of <a href=\"https:\/\/www.japanbuzz.info\/top-10-most-popular-youtubers-in-japan\/\" target=\"_blank\" rel=\"noopener\" title=\"\">popular YouTuber influencers in Japan<\/a>.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">TikTok<\/h3>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-tiktok wp-block-embed-tiktok\"><div class=\"wp-block-embed__wrapper\">\n<blockquote class=\"tiktok-embed\" cite=\"https:\/\/www.tiktok.com\/@kageihina\/video\/7201804692874087681\" data-video-id=\"7201804692874087681\" data-embed-from=\"oembed\" style=\"max-width: 605px;min-width: 325px;\" > <section> <a target=\"_blank\" title=\"@kageihina\" href=\"https:\/\/www.tiktok.com\/@kageihina?refer=embed\">@kageihina<\/a> <p>24\u6b73\u306b\u306a\u308a\u307e\u3057\u305f\ud83d\udc78\ud83c\udffb\ud83d\udc93<\/p> <a target=\"_blank\" title=\"\u266c \u30aa\u30ea\u30b8\u30ca\u30eb\u697d\u66f2 - \u666f\u4e95 \u3072\u306a - \u666f\u4e95 \u3072\u306a\" href=\"https:\/\/www.tiktok.com\/music\/\u30aa\u30ea\u30b8\u30ca\u30eb\u697d\u66f2-\u666f\u4e95-\u3072\u306a-7201804705512901378?refer=embed\">\u266c \u30aa\u30ea\u30b8\u30ca\u30eb\u697d\u66f2 &#8211; \u666f\u4e95 \u3072\u306a &#8211; \u666f\u4e95 \u3072\u306a<\/a> <\/section> <\/blockquote> <script async src=\"https:\/\/www.tiktok.com\/embed.js\"><\/script>\n<\/div><\/figure>\n\n\n\n<p>Junya Gou, 41.1M Followers<br>Bayashi, 32.9M Followers<br>Hina Kagei, 11M Followers<br>Ues P, 11.2M Followers<br>Michael Jackton, 11M Followers<\/p>\n\n\n\n<p>See the full list of <a href=\"https:\/\/www.japanbuzz.info\/top-20-tiktok-influencers-in-japan\/\" target=\"_blank\" rel=\"noopener\" title=\"\">popular TikTok influencers in Japan<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Rules-for-PR-paid-ads-in-Japan\">Rules for PR paid ads in Japan<\/h2>\n\n\n\n<p>In Japan, stealth marketing widely known as \u2018stema\u2019 is severely criticised if it\u2019s found out, therefore companies need to be careful when promoting their products. That is why Japanese companies make sure that #PR or #ads are stated at the top of the posts when running an influencer campaign.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Hashtags-for-Japanese-Influencer-Marketing-Campaigns\">Hashtags for Japanese Influencer Marketing Campaigns<\/h2>\n\n\n\n<p>Using <a href=\"https:\/\/www.japanbuzz.info\/top-10-japanese-instagram-hashtags\/\" target=\"_blank\" rel=\"noopener\" title=\"\">hashtags<\/a> when running an influencer marketing campaign is essential as it helps your content to be found, reaching a wider audience. However, how do we find out the right hashtags? In Japanese, hashtags can be written by using four alphabets, Kanji, Katakana, Hiragana or Romaji. For example, #\u5199\u771f\u597d\u304d\u3068\u7e4b\u304c\u308a\u305f\u3044 (I want to connect with photography lovers) has been a trending hashtag. English language hashtags like #ootd are also used when posting about fashion. Often the difficulty of the language makes it hard for non-Japanese speaking marketers to enter the Japanese market.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Japanese-influencer-Prices.-How-Much-Does-it-Cost?\">Japanese influencer Prices. How Much Does it Cost?<\/h2>\n\n\n\n<p>Costs for working with Japanese influencers can vary based on popularity, content type, social media platform, and campaign length. Rates can range from a few hundred to tens of thousands of dollars per post, and factors such as project scope and usage rights can also impact cost. Researching and comparing rates from different influencers can help find a good fit for your budget and goals.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Best-strategy-for-working-with-Japanese-influencers\">Best strategy for working with Japanese influencers<\/h2>\n\n\n\n<p>The best influencer marketing strategy will vary depending on your goals and the type of audience you&#8217;re trying to reach. However, some general tips for building a successful influencer marketing campaign include:<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">1. Work with a local Japanese agency<\/h3>\n\n\n\n<p>This is one of the key elements when running a campaign in Japan. Often influencers do not understand English, let alone a lengthy contract. By working with a local Japanese influencer marketing agency you can avoid a lot of confusion.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Define your target audience<\/h3>\n\n\n\n<p>Start by identifying your ideal customer and understand their needs, preferences, and interests.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Choose the right influencers<\/h3>\n\n\n\n<p>Look for influencers who have a strong connection with your target audience and align with your brand values. An influencer agency should be able to provide a strong list that matches your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Set clear goals and objectives<\/h3>\n\n\n\n<p>Define your campaign goals and what you hope to achieve through influencer marketing. Make sure they are specific, measurable, achievable, relevant, and time-sensitive (SMART).<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Develop a creative and engaging campaign<\/h3>\n\n\n\n<p>Working with influencers is not just about making a post. Brands need to create compelling and authentic content that resonates with their followers and aligns with your brand.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Track and measure your results<\/h3>\n\n\n\n<p>Use key performance indicators (KPIs) to measure the effectiveness of your campaign and adjust your strategy accordingly.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">7. Focus on long-term relationships with influencers.<\/h3>\n\n\n\n<p>By creating long-term relationships with your influencers you can build brand loyalty and maximise your return on investment.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"Measuring-the-effectiveness-of-Japanese-Influencer-campaigns\">Measuring the effectiveness of Japanese Influencer campaigns<\/h2>\n\n\n\n<h3 class=\"wp-block-heading\">1. Use affiliate links<\/h3>\n\n\n\n<p>Use affiliate links to track clicks and sales. These links provide a unique code that identifies the person and allows you to receive a commission if they make a purchase. You can use these links to see which products are selling well and to better monitor engagement and monetize users that click through. Ask influencers to embed your affiliate link in their posts for more accurate tracking.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">2. Track impressions<\/h3>\n\n\n\n<p>Track impressions to determine the potential reach of your influencer campaign. Impressions provide hard data on how many people may have viewed your content. However, it&#8217;s important to note that impressions don&#8217;t equal engagement, and only show how many people were served the content. While impressions help you understand the size of the influencer&#8217;s audience, they don&#8217;t indicate the level of traction your campaign gained.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">3. Track engagement<\/h3>\n\n\n\n<p>Engagement includes likes, comments, shares, retweets, and reactions. These publicly available metrics help evaluate an influencer&#8217;s level of engagement with their followers. To calculate engagements, add up the interactions to determine how many people engaged with your content. Divide these by impressions to create an engagement rate.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">4. Set goals<\/h3>\n\n\n\n<p>Set quantifiable goals for your influencer campaign. Targets like achieving a certain engagement rate or driving clicks to your landing page can help you measure success. Setting realistic targets will allow you to see if using an influencer is effective and help you choose the right one for your campaign. This also gives clear expectations of what you want to achieve and helps the influencer create an effective plan.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">5. Monitor traffic before, during and after the campaign<\/h3>\n\n\n\n<p>Track your site and social media traffic before, during, and after your influencer campaign to determine its effectiveness. Note any spikes and dips in traffic and compare them to your stated goals. Assess your follower counts and engagement rates on social media. Analysing this data against your marketing strategy will help you determine if influencer marketing was a worthwhile investment.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">6. Determine your KPIs<\/h3>\n\n\n\n<p>Set relevant KPIs to measure your company&#8217;s performance and determine if you&#8217;re achieving your business objectives. Use the SMART method to set specific, measurable, achievable, realistic, and time-based objectives. KPIs should be relevant to your brand and industry, and include objectives such as boosting brand awareness, improving website traffic, increasing lead generation, or reaching new audiences. Tracking and reporting on these KPIs at the end of the campaign is essential..<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p>Japanese Influencer Marketing is a powerful tool for businesses looking to expand their reach in Japan and <a href=\"https:\/\/www.statista.com\/topics\/8174\/influencer-marketing-in-japan\/\" target=\"_blank\" rel=\"noopener\" title=\"\">extremely popular<\/a>. By following the best practices outlined in this guide, businesses can use influencer marketing to reach their target audience in Japan and achieve their marketing objectives.<\/p>\n\n\n\n<p>If you are looking to run a Japanese Influencer Marketing campaign then <a href=\"https:\/\/www.japanbuzz.info\/contact\/\" target=\"_blank\" rel=\"noopener\" title=\"\">please get in touch<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>By using Japanese Influencer marketing, brands can quickly become popular in Japan. This guide provides an in-depth analysis of the current state of social media influencer marketing in Japan, as well as strategies for businesses to effectively utilise this method of marketing. Most popular Japanese Influencer platforms These are the most popular social media platforms&hellip;<\/p>\n","protected":false},"author":1,"featured_media":26879,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[114,172,163],"tags":[165],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.6.0 - aioseo.com -->\n\t\t<meta name=\"description\" content=\"By using Japanese Influencer marketing, brands can quickly become popular in Japan. This guide provides an in-depth analysis of the current state of social media influencer marketing in Japan, as well as strategies for businesses to effectively utilise this method of marketing. 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