More than half of the corporations in Japan have revealed that they will be increasing their budget for Social Media Marketing in 2012 \u2014 based on the study carried out by the SendenKaigi team. 100 corporations including manufactures, brands and service providers with Web promotions, Facebook pages, Websites and Ecommerce sites joined this study. 49% of them said it will increase and 3% said it will hugely increase. 18% answered it will stay the same as last year. No one said it’ll decrease.<\/p>\n
We can breathe a deep sigh of relief and say \u2026 finally!!<\/p>\n
Also when they were asked what devices, areas and tools they’ll be focusing this year, more than 35% of them answered \u00a0‘Smartphones’ followed by Facebook (19%) and Twitter (2%).<\/p>\n
So your Social Media budget has increased, but how can it be used effectively?<\/p>\n
Below I\u2018ve written some handy tips of some of the things you can do. So please read on!<\/p>\n
Just as a reminder these are all services provided by us !<\/p>\n
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The Microsite<\/strong> This ‘home base’ for your promotion will list all details about your product or service, and needs to in Japanese \u2014 \u00a0if that\u2019s your your targeted market of course. The Microsite can be the homebase, however if can also act as the main web presence if you wish. A Microsite can be created by modifying your current corporate website or by building a smaller sub site. Remember, the more touch points you have on the internet, the more traffic you can draw to your brand. Also after or during your Microsite build don\u2019t forget to SEO it up!<\/p>\n Oh, and let\u2019s not forget, Japanese people love browsing on their Smartphones. This means, you should make sure your Microsite has a great looking mobile site that\u2019s easy navigate and not made solely for people with tiny fingers! Small navigation buttons and complicated mobile sites are a no no. For more mobile related information, have a look below.<\/p>\n <\/p>\n Social Media Page Set Up<\/strong> <\/p>\n Social Media Campaigns<\/strong> <\/p>\n Video Content To Tell A Story<\/strong> Video content is such a powerful tool to have on your site. It\u2019s worth investing on a neat, concise and good looking video to tell a story. A word of warning \u2014 don\u2019t try to put a non-professional DIY video on your home page. That might lead your potential customer losing attention. There are ways to create professional video for a small budget.<\/p>\n <\/p>\n JAPAN BUZZ is a service provided by FIT Digital (www.fitdigital.co.uk), a bilingual one stop digital boutique. We can help you with all of the services above. Contact us for a chat, I\u2019m sure we can help in some way. Also, our aim is to help western businesses and brands expand to\/in Japan. We\u2019re flexible with any situation you might have. If you don\u2019t need to worry about budget, that\u2019s great \u2014 but we\u2019re also good at \u2018cutting cost\u2019 and working with lower budgets. Also if you\u2019re a \u00a0startup we can also offer you \u2018Start-Up discount\u2019. Get in touch with us for a chat for more information.<\/p>\n <\/p>\n Thanks Original Source:<\/span> <\/p>\n","protected":false},"excerpt":{"rendered":" More than half of the corporations in Japan have revealed that they will be increasing their budget for Social Media Marketing in 2012 \u2014 based on the study carried out by the SendenKaigi team. 100 corporations including manufactures, brands and service providers with Web promotions, Facebook pages, Websites and Ecommerce sites joined this study. 49%…<\/p>\n","protected":false},"author":1,"featured_media":314,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[19],"tags":[438],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\t\t
\nA Microsite is a dedicated online space for your product or service, this can then be linked up with your Social Media activities.<\/p>\n
\nLet\u2019s think about setting up a Japanese Social Media page for your brand, service or product, company or, whatever you\u2019d like to raise awareness for. Nicely styled and effective Facebook and Twitter pages can be a great start. Remember, these two Social networks are listed as 2nd and 3rd in a ranking of what corporations in Japan are focusing on this year. Let\u2019s not get left behind !<\/p>\n
\nThe best way to spread the love is to give some away. Perhaps give away a free gift OR maybe give a discount on a particular service. People love exciting campaigns. Let\u2019s make sure we\u2019re targeting the right people. It\u2019s not hit or miss these days, so we should also Geo-Target your audience. Tools are available to help you locate your potential customers. By now your campaign will be gaining you a lot of fans and followers \u2014 essentially raising awareness for your brand \u2014 but let\u2019s not forget that you\u2019ll also be able to get a huge amount of information about your customers and potential customer groups. So make sure all data and results are monitored correctly, never abandon your page and keep the dialogue going with your fans and followers. They\u2019re here to chat and find out more about your product or service \u2014\u00a0they\u2019re making your brand more popular though their activity and conversation.<\/p>\n
\nAs things become progressively advanced we\u2019re getting more and more lazy. I\u2019d love to be able to sit back, click a button and play a video that tells me all about the service or product on offer \u2014 rather than reading some tiny text that explains who you are and what you do, blah blah blah. Not everyone will spend a significant amount of time reading text anymore\u00a0\u2014 even when you\u2019ve spent a lot of time coming up with the best text possible to describe your business! Well, it\u2019s not only the reason why video content is so great. Video content is also great for SEO.<\/p>\n
\nKana & The JAPAN BUZZ Team<\/p>\n
\nhttp:\/\/www.advertimes.com\/20120113\/article49483\/<\/span>
\nhttp:\/\/www.sendenkaigi.com\/<\/span>
\nhttp:\/\/internet.watch.impress.co.jp\/docs\/news\/20120113_504406.html<\/span><\/p>\n