{"id":29844,"date":"2023-10-31T19:18:04","date_gmt":"2023-10-31T19:18:04","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=29844"},"modified":"2024-03-24T12:18:29","modified_gmt":"2024-03-24T12:18:29","slug":"marketing-advertising-japan","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/marketing-advertising-japan\/","title":{"rendered":"Marketing and Advertising in Japan 10 Best Tips"},"content":{"rendered":"\n

If you’re looking to discover the secrets of marketing and advertising your products or services in Japan, you’ve found the perfect resource. <\/p>\n\n\n\n

Marketing and advertising in Japan is a unique blend of traditional practices with modern digital strategies, cultural uniqueness and advanced technology. Success requires understanding local consumer behaviours and preferences, which often needs a tailored approach for foreign companies to engage with Japanese audiences.<\/p>\n\n\n\n

Marketing in Japan provides access to a wealthy, brand-loyal consumer base within a mix of traditional and modern culture. This lucrative market is ideal for long-term profitability and introducing new products, benefiting from Japan’s strong economy and appetite for innovation.<\/p>\n\n\n\n

As of 2024, Japan has the 3rd largest media advertising spend. According to Dentsu<\/a>, Japan has spent $52 billion, after the United States ($315 billion) and China ($166 billion).<\/p>\n\n\n\n

\"Japan<\/figure>\n\n\n\n

However, doing business in Japan can be tricky and requires a deep understanding of its culture and consumer behaviour. It’s recommended to team up with a local agency to help you along the way. Success lies in using a mix of local channels (LINE and Yahoo! Japan), global digital platforms (YouTube, LINE, TikTok, Instagram), along with traditional media TV, newspapers, and radio. <\/p>\n\n\n\n

We’re here to give you 10 top tips for successful marketing in Japan:<\/p>\n\n\n\n

10 Tips for Advertising and Marketing in Japan<\/h2>\n\n\n\n
  1. Use local and International social media platforms<\/a>
      <\/ol><\/li>
    1. Make use of TV Commercials<\/a>
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      1. Focus on Soft Selling<\/a>
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        1. Localise your brand<\/a>
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          1. Value harmony and sense of community<\/a>
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            1. Collaborate with Japanese Celebrities and Influencers<\/a>
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              1. Create seasonal campaigns<\/a>
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                1. Incorporate 'Kawaii' (Cute) Culture<\/a>
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                  1. Introduce elements of Magical Realism<\/a>
                      <\/ol><\/li>
                    1. Partner with local Agencies and Businesses<\/a>
                        <\/ol><\/li><\/ol><\/div>\n\n\n\n

                        1. Use local and International social media platforms<\/h2>\n\n\n\n
                        \"Japanese<\/figure>\n\n\n\n

                        In Japan, the best way to advertise is to use both Japanese and global social media platforms. Popular local sites like Yahoo! Japan and LINE, and big global sites like YouTube, Facebook, Instagram, Google, and TikTok, help you reach more people. Since these sites are a big part of daily life in Japan, they’re good for connecting with customers.<\/p>\n\n\n\n

                        Yahoo! Japan, like Google, is one of the most visited websites in Japan, serving as a hub for news, information, search and email. It still accounts for 13% of Japan\u2019s search engine market share, offering a starting point for online activities for many. Advertising on Yahoo! Japan can provide great visibility, especially when using its search advertising capabilities.<\/p>\n\n\n\n

                        LINE, one of the most popular social media platforms in Japan, is now also a comprehensive digital platform, offering additional services like mobile payments, news, shopping, and more. With around 93 million monthly active users in Japan, LINE provides a direct channel for foreign brands to connect with Japanese consumers through interactive stickers, official accounts, and targeted ad content.<\/p>\n\n\n\n

                        Example Case Study: McDonald\u2019s Japan x LINE<\/h3>\n\n\n\n

                        Since creating an official LINE account in 2013, McDonald\u2019s Japan has used the social media platform to promote special offers, new menu items, and interactive campaigns. By effectively tapping into the daily digital lives of the Japanese population and offering a convenient and localized experience, McDonald\u2019s Japan saw not only increased customer engagement but also customer loyalty.
                        <\/p>\n\n\n\n

                        2. Make use of TV Commercials<\/h2>\n\n\n\n
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