{"id":30561,"date":"2024-03-14T17:48:47","date_gmt":"2024-03-14T17:48:47","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=30561"},"modified":"2024-03-14T18:54:37","modified_gmt":"2024-03-14T18:54:37","slug":"marketing-holiday-calendar-japan","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/marketing-holiday-calendar-japan\/","title":{"rendered":"Marketing Holiday Calendar in Japan 2024"},"content":{"rendered":"\n

A marketing holiday calendar in Japan is a schedule that lists all the different holidays and special dates throughout the year. It’s very useful for businesses because it tells them when it’s a good time to advertise and promote their products, services, or special deals to boost sales in the Japanese market. By preparing an e-commerce holiday calendar for your business in Japan, you can get organised and build your marketing campaigns more efficiently all year. Whether you are doing digital<\/a> or influencer marketing<\/a>, this calendar will be very helpful.<\/p>\n\n\n\n

\"Marketing<\/figure>\n\n\n\n

In this article, we’ve prepared a marketing calendar that you can use in 2024. We included holidays and special dates month by month in Japan over the course of the year, along with some tips and insights for effective marketing. Generally, the most important marketing holidays in Japan are New Year Sales, Valentine\u2019s Day, Golden Week, Summer Sale and Christmas.<\/p>\n\n\n\n

A well-organised marketing plan can be a key to success. However, creating a marketing strategy that works throughout the year means thinking about many things. For example, Japan has different events and ways of celebrating holidays than other countries. This means that what works for marketing in one country might not work the same way in Japan. Including local customs and planning marketing activities around important events in Japan is a good idea. <\/p>\n\n\n\n

Marketing Holiday Calendar to Use All Year Month by Month 2024<\/h2>\n\n\n\n
  1. January<\/a>
      <\/ol><\/li>
    1. February<\/a>
        <\/ol><\/li>
      1. March<\/a>
          <\/ol><\/li>
        1. April<\/a>
            <\/ol><\/li>
          1. May<\/a>
              <\/ol><\/li>
            1. June<\/a>
                <\/ol><\/li>
              1. July<\/a>
                  <\/ol><\/li>
                1. August<\/a>
                    <\/ol><\/li>
                  1. September<\/a>
                      <\/ol><\/li>
                    1. October<\/a>
                        <\/ol><\/li>
                      1. November<\/a>
                          <\/ol><\/li>
                        1. December<\/a>
                            <\/ol><\/li><\/ol><\/div>\n\n\n\n

                            January<\/h2>\n\n\n\n
                            \"Kimono<\/figure>\n\n\n\n

                            January brings cold, snowy weather to northern Japan, cool temperatures with occasional snow in central Japan, and mild yet comfortable conditions in southern Japan.<\/p>\n\n\n\n

                            Japanese New Year (Oshogatsu)<\/h3>\n\n\n\n

                            In Japan, New Year, or “Shogatsu,” is a quiet, family time, different from often loud parties in the West. <\/strong>People visit shrines for the first prayer of the year, get together for special meals, and exchange gifts. They eat “osechi ryori,” make mochi, and put up decorations like kadomatsu and shimekazari for luck. Families watch the “Kohaku Uta Gassen” music show, send New Year’s cards, give kids money gifts (otoshidama), think about the past year, and make plans for the new one. It’s a period for rest, keeping traditions, and hoping for the best.<\/p>\n\n\n\n

                            For businesses, the end of the year is a period for closing out the year’s work, throwing year-end parties (bonenkai), doing a thorough cleaning (osoji), and sending New Year’s cards to clients and partners. Companies often shut down from around December 29th to January 3rd, allowing employees to engage in New Year’s traditions like hatsumode. This break also serves as a moment for reflection, goal setting, and planning. New Year sales and promotions are common, with businesses using the opportunity to maintain relationships through greeting cards and foster a communal spirit in the workplace.<\/p>\n\n\n\n

                            New Year Sales<\/h3>\n\n\n\n

                            The New Year is a major sales period in Japan, usually starting around January 3rd as stores open post-holidays. This season features discounts and deals similar to sales in other nations.<\/strong> With winter bonuses in hand, customers are more eager to shop, presenting a prime marketing chance for businesses.<\/p>\n\n\n\n

                            Fukubukuro Lucky Bags<\/h3>\n\n\n\n

                            During New Year sales, Japanese stores often sell “fukubukuro,” or lucky bags, filled with assorted store items at a reduced price<\/strong>. Buyers usually don’t see what’s inside until they buy one, making it a fun surprise!<\/p>\n\n\n\n

                            Coming of Age Day (Seijinshiki)<\/h3>\n\n\n\n

                            Seijinshiki, held on the second Monday of January, is a significant day in Japan for those turning 20, the age deemed as adulthood<\/strong>. They usually dress in traditional attire, participate in ceremonies, and hear speeches about adult responsibilities. Following the formal events, celebrations with family and friends often involve meals out or get-togethers. It’s a key occasion for young Japanese adults to celebrate entering adulthood.<\/p>\n\n\n\n

                            February<\/h2>\n\n\n\n

                            February in Japan has cold and snowy weather in northern Japan, a hint of spring in central Japan, and mild, pleasant conditions in southern Japan.<\/p>\n\n\n\n

                            Valentine’s Day<\/h3>\n\n\n\n

                            In Japan, Valentine’s Day, unlike the west is when women present gifts<\/strong>, mainly chocolates but occasionally other items, to men. They buy special gifts at department stores and sweet shops, or make homemade chocolate treats. One month later, on March 14th, White Day occurs, where men return the favor, typically with sweets or sometimes jewelry.<\/p>\n\n\n\n

                            Setsubun (A traditional event to ward off evil spirits)<\/h3>\n\n\n\n

                            Setsubun, a Japanese tradition celebrated near February 3rd or 4th, marks the arrival of spring and aims to chase away bad spirits.<\/strong> Participants throw soybeans while reciting chants to cleanse their homes and bring in fortune for the upcoming year. They also enjoy special sushi rolls during this event, which is focused on family gatherings.<\/p>\n\n\n\n

                            March<\/h2>\n\n\n\n

                            March marks the transition from winter to spring, with slowly rising temperatures in northern Japan, cherry blossoms blooming in central Japan, and spring-like conditions in southern Japan.<\/p>\n\n\n\n

                            Hinamatsuri (Doll’s Day or Girls’ Day)<\/h3>\n\n\n\n

                            Hinamatsuri, held on March 3rd, is a traditional Japanese event aimed at praying for girls’ health and joy.<\/strong> The festival includes unique foods like chirashi-sushi and hina-arare, celebrated for their beauty and colors. At the heart of Hinamatsuri are ‘hina dolls,’ figures of the Empress and Emperor, set up on steps called ‘hina-dan.’ These dolls are a symbol of hope for girls’ wellbeing. There’s also a business side to Hinamatsuri, with special products, restaurant themes, and it acts as a homage to Japanese traditions and a wish for girls’ growth and happiness.<\/p>\n\n\n\n

                            White day<\/h3>\n\n\n\n

                            White Day falls on March 14th, a day when men give back gifts to women for the presents they got on Valentine’s Day.<\/strong> These return gifts, often white in color, range from chocolates to love letters. It’s also a big day for shopping, with lots of sales on gifts and chocolates. It’s all about showing thanks and sharing feelings.<\/p>\n\n\n\n

                            April<\/h2>\n\n\n\n
                            \"Cherry<\/figure>\n\n\n\n

                            April is a beautiful time to visit Japan with comfortable temperatures in northern Japan, full cherry blossom season in central Japan, and warm and pleasant weather in southern Japan.<\/p>\n\n\n\n

                            Company entrance ceremony<\/h3>\n\n\n\n

                            April, marking spring in Japan, signifies the start of the new academic and fiscal year, celebrated with entrance ceremonies across schools and companies, symbolizing new beginnings. Consequently, March concludes the academic year, accompanied by various events. University graduates often embark on graduation trips, with planning and reservations starting around mid-February. This time also sees many individuals relocating for university or employment, leading to a surge in house-hunting, moving activities, and purchases of new furniture and appliances. Additionally, there’s an increased demand for hosting celebrations in honour of graduations and job transfers, making this period bustling with transitions and festivities.<\/p>\n\n\n\n

                            Hanami season<\/h3>\n\n\n\n
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