{"id":474,"date":"2012-04-23T10:52:09","date_gmt":"2012-04-23T09:52:09","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=474"},"modified":"2023-05-09T15:48:30","modified_gmt":"2023-05-09T14:48:30","slug":"japans-biggest-ham-companys-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/japans-biggest-ham-companys-social-media-strategy\/","title":{"rendered":"Japan’s biggest ham company’s Social Media strategy"},"content":{"rendered":"\n
Japan has always been known as a nation with big passion for characters\/mascots. One of the biggest Japanese Ham companies, Ito Ham, has attracted over 22,000 fans using this.<\/p>\n\n\n\n
Hamu Kakaricho (Section boss Mr Ham) is a ‘SNS character\/mascot’ of Ito Ham. It’s basically ham stuck in a bento box right next to white rice with a pickled plum \u2014 sitting on a bed of lettuce. He has number of different facial expressions but in general he is slightly tired or in distress with a little sigh by his face. It seems the bento box he\u2019s in performs as his body which we can see in the cover image<\/a> of the Facebook page.<\/p>\n\n\n\n