{"id":474,"date":"2012-04-23T10:52:09","date_gmt":"2012-04-23T09:52:09","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=474"},"modified":"2023-05-09T15:48:30","modified_gmt":"2023-05-09T14:48:30","slug":"japans-biggest-ham-companys-social-media-strategy","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/japans-biggest-ham-companys-social-media-strategy\/","title":{"rendered":"Japan’s biggest ham company’s Social Media strategy"},"content":{"rendered":"\n

Japan has always been known as a nation with big passion for characters\/mascots. One of the biggest Japanese Ham companies, Ito Ham, has attracted over 22,000 fans using this.<\/p>\n\n\n\n

Hamu Kakaricho (Section boss Mr Ham) is a ‘SNS character\/mascot’ of Ito Ham. It’s basically ham stuck in a bento box right next to white rice with a pickled plum \u2014 sitting on a bed of lettuce. He has number of different facial expressions but in general he is slightly tired or in distress with a little sigh by his face. It seems the bento box he\u2019s in performs as his body which we can see in the cover image<\/a> of the Facebook page.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

He rules the Social Media pages of Ito Ham, employed as section boss. He has a proven track record of response speed and he shows great care and customer<\/a> service mannerism. The interaction between fans and Hamu Kakaricho is actually quite fun to read \u2014 and fans love recipe suggestions Hamu Kakaricho makes. Everyone feels like being a friend with him because of his friendly responses.<\/p>\n\n\n\n

He even has his own emoticon like this \u03b5=(\u516c \uff09.<\/p>\n\n\n\n

So, the section boss Mr Ham is obviously not just a ham that’s good at responding on Facebook. It’s a member of Marketing department of Ito Ham. He’s decided to use Mr Ham to get closer to the consumers. He says to NHK, “without a tool of Hamu Kakaricho, we couldn’t possibly interact with the consumers in a friendly manner. So it’s a huge win.”<\/p>\n\n\n\n

Using the face of Hamu Kakaricho, Ito Ham says they succeeded in capturing consumers’ real voices, in real time.<\/p>\n\n\n\n

Hamu Kakaricho’s slightly tired face is strangely familiar to us. When I think of ‘section bosses’, I guess I have an image of slightly tired looking men (I’m not trying to be sexist. But I guess this is an influence from Japanese TV soaps built up over time). And when you look at Hamu Kakaricho with a little sigh by his face, you would feel like being nice and want to encourage him.<\/p>\n\n\n\n

Ito Ham also never forgets to entertain, with some fun content, like a 4 scene comic ‘Hamu Kakaricho’s little mumble’ every now and then.<\/p>\n\n\n\n

Thanks,
Kana & The JAPAN BUZZ Team
https:\/\/www.nhk.or.jp\/sakidori\/backnumber\/120129.html<\/span><\/p>\n\n\n

https:\/\/www.facebook.com\/itoham<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

Japan has always been known as a nation with big passion for characters\/mascots. One of the biggest Japanese Ham companies, Ito Ham, has attracted over 22,000 fans using this. Hamu Kakaricho (Section boss Mr Ham) is a ‘SNS character\/mascot’ of Ito Ham. It’s basically ham stuck in a bento box right next to white rice…<\/p>\n","protected":false},"author":1,"featured_media":477,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[19],"tags":[438],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\t\t