We all knew the biggest Social Media network (SNS) in Japan had to do something to stay on top of the scene. Where did they go wrong?<\/p>\n
Mixi has struggled to maintain growth as they havn\u2019t been able shift from an advertising based revenue model, which dominates most of mixi’s profit. The SNS is also getting pushed out by the domination of Facebook.<\/p>\n
Nikkei Business website reported on the 15th May 2012 that the CEO of mixi, Mr Kasahara, wanted to get rid of his share. According to the article, the CEO has started talking to multiple corporations including GREE and DeNA to join in the negotiation of selling his 55% of the share. Mixi commented that there’s no truth to what’s stated in the article.<\/p>\n
Going back to the 11th May 2012, the resignation of several high profile staff at mixi was reported. Back in March 2012, they divided the network into two; ‘home’ and ‘town’ by repeating their usual ‘TOWN plan’. We weren’t really sure where mixi wanted to go from at that point. But I personally think everyone wanted mixi to do better because it’s the main ‘Made in Japan’ Social Network product.<\/p>\n
As I described in the past about how Mixi is hesitant to provide the ‘figures’, Mixi once again explained how it’s \u201cdifficult to get the page view numbers because they’re prioritising the usability for the users\u201d. Mixi’s page view number has dropped by 10,000,000,000 since a year ago. Despite what Mixi explains, they lost one third in a year. Login user number remains about the same as last year.<\/p>\n