{"id":524,"date":"2012-06-27T15:33:43","date_gmt":"2012-06-27T14:33:43","guid":{"rendered":"https:\/\/www.japanbuzz.info\/?p=524"},"modified":"2023-04-03T16:39:32","modified_gmt":"2023-04-03T15:39:32","slug":"social-vending-machine","status":"publish","type":"post","link":"https:\/\/www.japanbuzz.info\/social-vending-machine\/","title":{"rendered":"Social Vending Machine ?"},"content":{"rendered":"
I think most of you are having shiniest summer except from those who are in the UK with me. I’m picking up a story from a hot country for the sake of ‘summer’.<\/p>\n
South African ice tea brand, BOS, kicked off their unique sampling campaign of their product (ice tea of course) using what’s so familiar to Japanese people, vending machines.<\/p>\n
When a customer tweets to @bos with a hashtag #BOSTWEET4T in front of their special vending machine, it spits out their new product with a message ‘Enjoy out of this world refreshment’ shown at the top electronic panel of the machine.<\/p>\n
I like the concept of doing a real life installation with Social Media like Twitter. \u00a0This might work well in Japan as vending machines are always huge business in Japan.<\/p>\n
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Thanks,<\/p>\n
Kana & The JAPAN BUZZ Team<\/p>\n
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