Google+ vs Facebook? Mixi vs Facebook? No, no, no. It\u2019s all about Pinterest vs Instagram now!<\/p>\n
Is Pinterest the shiniest Social Media star these days? Everyone\u2019s heard agencies talking about Pinterest \u2014\u00a0but is it really the best better than Instagram? Or shall I even go back to the starting point and ask the question, are these two Social Media platforms competing against each other in the same arena for the same purpose?<\/p>\n
I \u201cpersonally\u201d prefer Instagram. It\u2019s casual and easy. My opinion on Pinterest, too niche, generally female led and requires a whole lot of commitment. But, from a branding, PR and marketing perspective, the nature of Pinterest gets amplified. And this is what we\u2019re interested in today. But why am I talking about these networks in the first place? It\u2019s because you don\u2019t need to be able to speak Japanese, it\u2019s a universal visual language. I consider visual language as a very useful tool, especially when dealing with Japanese people who are so into the appearance of things. Both networks focus on image sharing and users don\u2019t have problems understanding messages sent from all over the world, simply because visual language is universal.<\/p>\n
So let\u2019s start from a quick recap on the platforms and what they are…<\/p>\n
Pinterest:
\nIt\u2019s a visual focused based website and Social Media platforms that connects people with pictures of \u201cwhat they like\u201d. In March 2012 the site served up 2.3 billion page impressions to over 4 million unique visitors a day. So that is impressive for sure. It uses the screen as a \u201cpin-up board\u201d and users can pin what they like and like other people\u2019s pins and even re-pin them. It\u2019s a website based service, so it doesn\u2019t choose who use the service. It\u2019s for everyone (just make sure you have a laptop or iphone). You can also share your pins via Twitter and Facebook.<\/p>\n
Instagram:
\nInstagram is a \u201cmainly-smartphone app\u201d based Social Media network where users can post pictures of what they see everyday with retro filters applied. It\u2019s solely based on imagery. Users can like other people\u2019s pictures and comment on them. On 26th of July, shortly after they had announced that the total number of users had reached 50 million in May, it was reported that their user base exceeded 80 million. Some 40 percent of Interbrand\u2019s 100 world\u2019s most popular brands are active on the young service, according to a new study released today by Simply Measured. Although Instagram is a mobile app, there are other platforms and in-browser apps you can use to enjoy Instagram on your desktop. With so many platforms supporting the desktop experience, I don\u2019t see instagram as a limited platforml.<\/p>\n
Archive or Stream style?
\nPinterest is said to be popular among brands \u2014\u00a0but how do they successfully use it? A lot of the brands misuse the platform by pinning product shots when all these photos of products are absolutely everywhere on the internet (not to mention their own website already has a list of the same images). What I think Pinterest is good at is that it archives all images and you can almost \u201cfolder\u201d them separately. So it\u2019s like a bespoke photo gallery. It\u2019s really good to post pictures to define what the brand is or how it\u2019s best used in a consistent way, because it\u2019s a photo gallery like space and you can make sure the board itself is well-curated.<\/p>\n
On the other hand Instagram is more of a handy stream of interests shown in imagery. What we\u2019d like to see as a user on Instagram on a daily basis is a fun little expression from brands. The choice of filters can even shape the brand image<\/a> and help tidy the photo stream. I\u2019d think the perfect example of this is behind scene photos and live updates. I personally unfollow users if they start only posting product photos, because I don\u2019t need to see them. I\u2019ve seen them on magazines, Ecommerce sites and everywhere else. But I do like to know what type of brand it really is by analysing the photos they post. I want to see what\u2019s going on behind the scenes and want to know what\u2019s going on live. Instagram is great for event related updates.<\/p>\n PR or Organic experience: Great examples you can look at for managing brands on these spaces are: As an user, again, I don\u2019t have enough patience and time to commit to Pinterest. But I love looking at the casual live updates on Instagram. Instagram and Twitter work together really well even though Twitter banned Instagram from using their API, which means you can\u2019t find your twitter friends using the app. The latest version of Instagram allows you to search brands or users by keywords and hashtags really easily, so it\u2019s ok. Also I personally believe the subtleness of Instagram works better with Japanese people even though Social shyness has been reduced since the expansion of Facebook in Japan. Yet I understand the archival fun that females love on Pinterest. Over to you to decide what works best for your brand and your team.<\/p>\n Hope this helps.<\/p>\n Thanks, Original Source:<\/span> Google+ vs Facebook? Mixi vs Facebook? No, no, no. It\u2019s all about Pinterest vs Instagram now! Is Pinterest the shiniest Social Media star these days? Everyone\u2019s heard agencies talking about Pinterest \u2014\u00a0but is it really the best better than Instagram? Or shall I even go back to the starting point and ask the question, are…<\/p>\n","protected":false},"author":1,"featured_media":554,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_mbp_gutenberg_autopost":false,"footnotes":""},"categories":[19],"tags":[438],"acf":[],"aioseo_notices":[],"aioseo_head":"\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\t\t\n\n\t\t
\nIf you open Pinterest and Instagram together and compare them, you can see clear differences in the type of photography. Pinterest has more \u201cset up shots\u201d & professional photography, whereas Instagram relies on organic style photos. On Pinterest, brands maybe pinning a lot of product shots and campaign photos and people are sharing them. But also users can grab any photos on the internet by using the \u201cpin-it\u201d button. It\u2019s a great opportunity for brands to be sending out interesting photos to the world using their boards (I like how burberry does it) rather than just pinning millions of product shots. Whereas Instagram is a fantastic space to see the world of the user. Standing on the same level as the user\u2019s eyes is a great way to familiarise themselves to the consumers and vice versa. For users it\u2019s an amazing opportunity to get to know the \u201creal face\u201d of the brands that they love. They might re-confirm that they love your brand or they might just think you don\u2019t have enough creativity if you keep posting product shots over and over. Either way, both platforms require you to alter yourself to be accepted by the fans. Storytelling is mega important in whatever you do.<\/p>\n
\nPinterest: Burberry (They are always digital savvy!)
\nInstagram: Burberry, MTV<\/p>\n
\nKana & The JAPAN BUZZ Team<\/p>\n
\nhttp:\/\/mashable.com\/2012\/04\/29\/pinterest-interest\/<\/span><\/a><\/span>
\nhttp:\/\/mashable.com\/2012\/08\/08\/40-of-top-brands-instagram\/<\/span><\/a><\/span>
\nhttp:\/\/blog.instagram.com\/post\/28067043504\/the-instagram-community-hits-80-million-users<\/span><\/a><\/span>
\nhttp:\/\/jp.techcrunch.com\/archives\/20120726no-api-for-you-twitter-shuts-off-find-friends-feature-for-instagram\/<\/span><\/a><\/span>
\nhttp:\/\/mashable.com\/2012\/08\/08\/40-of-top-brands-instagram\/<\/span><\/a><\/span>
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