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Top 10 Digital Marketing Events in Japan

If you’re searching for digital marketing events to attend in Japan in 2024, you’ve come to the right place! This is your ideal guide.

Japanese digital marketing mixes traditional culture with modern tech, creating a unique business environment. If you want to learn more about Japanese digital marketing, meet professionals, or find digital marketing agencies in Japan, there are plenty of events to choose from. These events are great for getting new ideas, improving your skills, and making connections.

We’ve handpicked the top 10 digital marketing events that happen every year in Tokyo and other Japanese cities. These events gather experts and innovators in areas like AI, various marketing technologies, content creation, influencer marketing, social media marketing and e-commerce. Attending these events will give you insight into Japan’s digital marketing future and provide you with valuable knowledge and networking opportunities.

Top 10 Digital Marketing Events in 2024

1. DIGITAL MARKETING EXPO

24-26/04/2024

Attendees: ~53K

Organising body: RX Japan Ltd.

DIGITAL MARKETING EXPO

Previously known as the Web & Digital Marketing Expo, the Digital Marketing Expo is now a segment of Japan IT Week, which is Japan’s largest IT trade show.

This event aims to stimulate discussion and sales between visitors and exhibitors offering a wide variety of solutions and technologies in marketing automation, AI, web marketing, adtech and video advertising. Meeting spaces are available inside every exhibitor’s booth to promote comfortable face-to-face business.

Visitors include professionals in marketing, public relations, advertising, sales planning and promotion.

It’s an ideal place for visitors to learn digital marketing best practices, compare products & services most suitable for their needs, as well as discuss things like cost estimates or product implementation in detail.

2. Content Tokyo

3-5/07/2024

Attendees: ~47K

Organising body: RX Japan Ltd.

Content Tokyo

Content Tokyo is Japan’s largest comprehensive exhibition for the content business. Covering all areas related to content, from production, distribution and licensing to branding & marketing, the exhibition allows visitors to address any type of concern related to content.

Specifically, the event includes 5 specialised trade shows and expos: Creators’ Expo, Video/CG Production Expo, Advanced Digital Technology Expo, Licensing Japan, and Ad Creative & Marketing Expo.

Here, attendees can directly meet production companies and creators from various content genres and place orders on the spot, consult with licensing professionals about partnering with characters or brands, learn new creative marketing methods, and experience and consider the introduction of the latest digital technologies to up their game.

The event also encourages cross-border business, with participants coming from all over the around.

3. Japan Marketing Week

17-19/04/2024

Attendees: ~32K

Organising body: RX Japan Ltd.

Japan Marketing Week

Marketing Week is a major B2B fair held three times a year in either Tokyo or Osaka. It includes five specialized shows: Promotional Goods Expo, Advertising Media Expo, Web & Social Media Marketing Expo, Sales Support Expo, and Customer Experience Management Expo.

Similar to the DIGITAL MARKETING EXPO, Japan Marketing Week aims to connect visitors and exhibitors together, with the main target audience including professionals from business planning, sales promotion & support, marketing & PR, advertising, and IT system departments.

Attendees can directly approach exhibitors that suit their needs and have business meetings for ordering, cost/delivery negotiations, and promotion planning etc., making it the perfect place to kickstart new business partnerships to achieve digital marketing success.

4. DX EXPO

20-22/02/2024

Attendees: ~22K

Organising body: DX General EXPO Organising Committee

DX EXPO

This event is all about digital transformation. It brings together the latest solutions in digital marketing, human resources and labour management, accounting and store digital transformation to promote the digital transformation (‘DX化’) of companies and stores.

Within the exhibition, you can find different areas, including the ‘Marketing DX EXPO’ section.

Here, marketers can experience and compare the latest solutions to accelerate the digital transformation of marketing tasks, including marketing automation tools, web/app/video production, web marketing, SNS marketing, customer success (CS)/customer experience (CX) tools, and more.

It is a prime opportunity not only for fellow marketing professionals but also for individuals in advertising, web strategy, CS/CX, and business leadership roles, to engage in discussions and obtain insights for problem-solving in their respective fields.

5. ad:tech tokyo

17-18/10/2024

Attendees: ~10K

Organising body: Compexposium Japan K.K.

Ad Tech Tokyo

ad:tech tokyo is Asia’s largest marketing conference with over 10,000 participants from around the world.

Aimed to promote innovation and develop business professionals who can compete globally, the 2-day event offers over 230 conferences for visitors to choose from.

These conferences feature speakers and exhibitors covering a wide range of the latest information and case studies related to social media marketing, advertising and marketing, from the remarkable technological evolution to revisiting companies’ societal responsibilities such as sustainability and transparency.

6. eCommerce Fair Tokyo

21-22/02/2024

Attendees: ~1.7K

Organising body: Informa Markets Japan Co., Ltd.

eCommerce Fair Tokyo

eCommerce Fair Tokyo is Japan’s largest annual ecommerce event first launched in 2008, featuring more than 100 exhibitors who showcase the latest trends, system solutions and operational know-how to “Deliver the best shopping experience”.

Exhibitors include companies in web development, ecommerce marketing, ecommerce consulting, ecommerce logistics, B2B ecommerce, and cross-border ecommerce.

The event brings together ecommerce professionals throughout the country to learn about the evolving market, through exhibitor booths as well as over 60 seminars covering strategy and case studies from Japan’s leading companies.

Attendees can also visit themed areas during the event, such as the cross-border EC/in-bound area, VR/AR area, and video solution area. 

7. Marketing Technology Fair Tokyo

21-22/02/2024

Attendees: ~1.7K

Organising body: Informa Markets Japan Co., Ltd.

Marketing Technology Fair Tokyo

This exhibition focused on corporate marketing activities is held concurrently with eCommerce Fair Tokyo in the same venue.

The trade fair brings together products, services and know-how in 6 focus themes: data marketing, content marketing, SNS marketing, B2B marketing, branding & consulting and ad operations.

Given the above, 90% of visitors are professionals in marketing-related roles. The event offers varied supporting programmes with an increasing focus on educational events and seminars.

8. Brand Summit

4-6/09/2024

Attendees: not disclosed

Organising body: Compexposium Japan K.K.

Brand Summit

With 20+ years of history, this summit is Japan’s largest invitation-only international marketing conference.

Designed as an intensive training camp, this event not only offers conferences by industry key figures on emerging trends and knowledge in branding, marketing technologies and real-world case studies; it also involves interactive activities such as roundtable discussions to stimulate new ideas and insights.

Due to its unique nature, the Brand Summit has successfully positioned itself as a prestigious marketing conference that allows high-quality networking between corporate advertising & marketing managers and experts from advertising companies, media and digital solution partners.

9. Advertising Week Asia

6-8/06/2024

Attendees: not disclosed

Organising body: Advertising Week Asia

Advertising Week Asia

Advertising Week Asia, also known as AWAsia, is an event with over 300 speakers and 100 sessions. The program features exciting leadership conferences, as well as interactive conversations, keynotes from influential KOLs in marketing, media, technology and creative industries, and plenty of opportunities for visitors to network.

The event aims to drive change through cross-industry collaboration, and is particularly unique in the variety of speakers who participate. For the event in 2023, speakers included top social media influencers like Bayashi and Yamato from the group Comdot, artists, and CXOs and marketing leaders from top companies including the likes of Google Japan, Yahoo Japan, Adobe, Pinterest, Amazon Ads, Dentsu, SoftBank, Twitch, Kao Corporation and much more.

10. DigiMarCon Tokyo

18-19/09/2025

Attendees: not disclosed

Organising body: DigiMarCon

DigiMarCon Tokyo

DigiMarCon Tokyo is a 2-day premier digital marketing conference and exhibition, part of the DigiMarCon global event series; the World’s largest digital marketing, media and advertising conference & exhibition series.

The DigiMarCon event includes conferences by expert speakers, keynotes, industry panels and master classes to discuss emerging strategies, latest innovative technologies, best practices and insights from successful campaigns around the World.

Visitors who attend DigiMarCon in-person also has the chance to check out the latest technology and innovations in the digital marketing industry, including in the Internet, Mobile, AdTech, MarTech and SaaS Technology.

Conclusion

As the digital marketing industry continues to evolve, it’s now more important than ever to keep up-to-date with the latest trends, digital marketing techniques and emerging technologies.

The digital marketing events highlighted in this article are perfect for learning new things about Japan. They’re a great chance to meet and talk with top people in the industry, find potential partners, and meet others interested in similar things. We also picked events that are open to brands from other countries. These events will give you the tools, knowledge, and connections you need to do well in Japan’s unique and competitive market in 2024.

In the meantime, if you need help with advertising and marketing in Japan, we’re ready to assist you. At JapanBuzz, our team is made up of experts fluent in both Japanese and English. As experienced digital marketing specialists who deeply understand Japanese culture, we are equipped to collaborate with you in creating effective strategies and personalised solutions tailored to achieve your digital marketing goals.

Feel free to contact us to discover how we can support your brand in establishing or strengthening its presence in Japan.

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