In the fast-paced world of ever-evolving technology, Japanese Tech influencers stand out as experts offering accurate insights about products whilst guiding viewers on how to make the most of their features. When it comes to learning about tech products before making a purchase, many people in Japan rely on YouTube. Japanese YouTube influencers create detailed videos that introduce and compare the latest smartphones, laptops, cameras, and home appliances available in the market.
This article will rank the top 10 Japanese Tech YouTubers you need to know. In our list, you will find a diverse range of Japanese technology influencers that includes qualified home appliances advisors as well as younger influencers who work on several platforms.
Top 10 Tech YouTube Influencers in Japan 2025
1. Kazu Channel
1.84M subscribers
One of the most popular Japanese Tech YouTubers is Kazu Channel with 1.84 million subscribers. His videos are centred around the unboxing of smartphones, laptops, and other consumer goods like earphones and electric shavers. He also introduces a lot of gadgets for camping and gardening as well as DIY must-have items. Many viewers watch Kazu Channel because his explanations are easy to follow and full of details on how these daily products make our lives more enjoyable.
2. Koji Seto
1.67M subscribers
The second Tech Youtuber on our list is Koji Seto who is a former member of a Japanese theatre company and has an acting background. He has over 1.6 million subscribers who enjoy his comical introduction of laptops, smartphones, and shooting equipment such as cameras and microphones. His viewers like how Koji talks frankly about both the positive and negative features of products after using them for a lengthy period, and often refer to his videos before purchasing items. In addition to his high-quality reviews and comparison videos, Koji also does skits and live games on his channel.
3. Yoshida Seisakujo
1.22M subscribers
The next Tech Youtuber to introduce is Yoshida Seisakujo, who is well known as a YouTuber who really does say what is on his mind. He can be very sharp in his criticism so when he does give very positive reviews, it really grabs the attention of his audience. Yoshida usually handles reviews on PCs, smartphones, and low-priced gadgets, and has explainer videos on how to assemble PCs by yourself at home. Perhaps what is most interesting is that he is able to convincingly influence his viewers without ever showing his face in any of his videos.
4. Kajigaya
691K Subscribers
Coming next in our list is Kajigaya Denkiten who has over 690,000 subscribers on YouTube. Denkiten means electric store in Japanese, and the majority of Kajigaya’s videos are on home appliances. This YouTuber has worked at a home electronics retailer for over 10 years and is a qualified electronics advisor. Even for people not familiar with the latest products, he explains using non-technical words so all viewers can gain from his abundant knowledge. He also gives tips on how to speed up your internet connection and ranks the top gadgets of each year.
5. TAKOMARU
496K Subscribers
Takomaru is a gadget-focused YouTuber who primarily reviews custom-built PCs. They offer clear and accessible reviews on wireless devices, PC peripherals, and gaming devices. Their videos are easy to understand for beginners buying their first PC and enjoyable for advanced users as well. With a large audience of gaming enthusiasts, Takomaru also showcases PC accessories related to gaming, making their content well-suited for this audience.
6. Thomas Gadget
439K subscribers
This influencer is known for their memorable look, often wearing a white mask. Beyond gadgets, they also share insights on topics like local tax benefits and tips for using flea market apps, showing a broad knowledge base. They frequently post honest, sometimes critical reviews of gadget products, which contributes to their popularity. Their videos use slides for explanations, creating a unique style that is clear and accessible, even for beginners. This YouTuber is highly recommended for companies targeting novice users who may not have deep knowledge of gadgets.
7. Yuta Hiraoka
417K Subscribers
Yuta Hiraoka, more often known under his handle of Dress Code, is a Japanese Tech YouTuber who specialises in covering Apple products and related gadgets. As Yuta has used Apple products for his whole life, he can inform his audience about the new features of the latest models and how to get the best out of them. His subscribers enjoy his gentle narrative tone and like how his well-structured videos explain each product’s positive points in an easy-to-follow way.
8. Watanabe Kazumasa
365K Subscribers
Kazumasa Watanabe is a gadget-focused YouTuber who reviews and introduces products related to gadgets, games, and cameras. His detailed and easy-to-understand product reviews greatly enhance viewers’ purchasing interest, and his comparison reviews are particularly popular for their persuasive and informative nature. His typical content includes gadget reviews, room makeovers, live streams, and daily vlogs. His calm and clear speaking style, combined with simple editing, allows viewers to easily grasp the product’s performance and finer details, making it easier to imagine the user experience. Watanabe has collaborated with Sony Corporation, and in his sponsored videos, he uses clear chapter titles that allow viewers to quickly access the content they are interested in. This makes his videos highly convenient for those who want to focus on the key points.
9. kojikojibroadcast
289K Subscribers
This influencer creates videos that sometimes feature cosplay and covers topics like custom-built PCs, secondhand electronics, and cameras. They often showcase repair steps for broken items, demonstrating a deep knowledge of gadgets. Their videos are simple in style, primarily talk-based, with minimal text or effects. This YouTuber is highly recommended for companies looking to promote Apple-compatible products or PC-related gadgets.
10. JETDAISUKE
280K Subscribers
JETDAISUKE is a veteran gadget YouTuber who primarily showcases cameras and related accessories. With a long history of creating product reviews on YouTube before the platform became popular and YouTubers became well-known, his extensive experience adds to his credibility. Known as Daisuke Aiba, or Jet Daisuke, he focuses on camera products and photography-related content, with Amazon Associate links for the featured products available on each video page.
Conclusion
We hope that you found this list of the top Japanese Tech Influencers insightful and you can see how technology influencers appeal to their audiences in Japan.
If you are looking for a Japanese YouTube or Instagram influencer that is compatible with your technology product or home appliance, please don’t hesitate to get in touch. We’ll be happy to assist you in finding the right channel for you.
