If you’re looking for the most popular TikTok Influencers in Japan, then you’ve come to the right place. TikTok has become one of the most important social media platforms for Japanese Influencer Marketing. It has helped Japanese influencers reach domestic fans and a large global audience, breaking international language barriers. Japanese content creators use TikTok’s short and addictive format to create videos that are mainly consumed by a younger demographic. By working with TikTok influencers, brands can utilise their huge reach to connect with a diverse Gen-Z and engaged consumer.
Though it took some time, TikTok is widely used and is Japan’s 6th most popular Social Media. According to ByteDance advertising data, TikTok has 16.5 million users in Japan, with 50% below the age of 30. Young Gen-Z audiences in Japan have less time than ever due to the huge amount of media options, and TikTok helps reach them. Popular content categories on TikTok Japan include Entertainment, Dance, Pranks, Fitness, DIY, Beauty/Skincare, Fashion, Cooking, Life Hacks and Pets.
TikTok is an excellent place for brands to target different verticals, especially fast fashion, food, gaming, travel, fitness and everyday household items. In this list of the top 20 Japanese TikTok influencers in 2023, we give you an idea about various creators on the platform.
Top 20 TikTok Influencers in Japan 2023
1. Bayashi
Followers: 50M
Category: Food, Cooking
Bayashi, a Japanese Chef, is the most popular Japanese TikTok Influencer and Content creator. If you’re a foodie or brand looking to work with a Japanese cooking creator, then look no further. Bayashi makes people hungry by showing delicious food up close as he cooks. Bayashi often prepares fried food, which is good for people interested in learning tasty Japanese recipes. His videos are mainly about cooking and ASMR. ASMR, also known as ‘autonomous sensory meridian response’, refers to the feeling people get when they watch stimulating videos. He has worked with many brands, including Tastemade Japan and Asahi.
Bayashi became popular worldwide because people can enjoy his food content even without understanding the language. He also collaborates with other popular international food influencers to boost his fanbase.
2. Junya Gou
Followers: 43.3M
Category: Comedy, Pranks, Entertainment
Junya is the most famous TikTok influencer in Japan. His videos are known for his pranks, challenges and the fact they contain things that people would not normally do. Junya’s unique and original thinking led to his title as the King of TikTok Japan. He has recently not been active on TikTok, which is maybe why he lost his top spot. However, we’re sure he will return to reclaim his title of the top influencer on TikTok Japan.
3. Michael Jackton
Followers: 12.3M
Category: Entertainment, Dance
Michael Jackton, a Michael Jackson impersonator, is the most popular dancer on TikTok Japan. Even after Michael Jackson passed away, many people still look up to the legendary singer in Japan. Michael Jackton does a very good impersonation of Michael Jackson, which is why he has many fans worldwide. Japanese fans often comment about how much he resembles him, which led to collaboration with top artists such as rocker Yoshiki from X-Japan.
4. Ues P
Followers: 11.6M
Category: Comedy
Ues P’s is a TikTok content creator in Japan known for his funny videos. In addition to creating original content, he reposts other creators’ trending videos with reactions. In his reaction videos, he creates strange but hilarious responses to the original content. In this way, he is always up to date with the TikTok trends. Ues P’s comedy is uniquely Japanese, and the way he takes everything so seriously really makes him stand out as one of the top young comedians.
5. ISSEI
Followers: 10.9M
Category: Comedy
Issei is known for his funny and comic videos. Just like Ues P, he recreates and comments on trending videos of other influencers, which allows him to get more views. His followers are not limited to Japan, as his captions are in both Japanese and English. He recently collaborated with the Harry Potter brand by performing his own take on another user’s video where they made a homemade wand. His unboxing is well performed, and his fans’ comments suggest that users bought the wand.
6. Shun Oshima
Followers: 10.9M
Category: Beauty and Makeup, Entertainment,
Shun is a handsome male model TikTok influencer who is especially popular among Japanese women. His content often includes trending transformative videos, where he transforms his face from funny to handsome. He often uses TikTok filters to achieve this effect. Many people comment on his cute smile, both in Japan and abroad. In one of his latest videos, he promoted a male foundation makeup by OBgE. By reacting to an original post, he made the promotion very seamless. The fans responded by asking where he managed to buy the product, a good sign of success.
7. Hina Kagei
Followers: 10.8M
Category: Beauty, Lifestyle, Fashion
Hina, a Japanese actress and model, is the most followed female influencer on TikTok Japan. She is especially popular among Japanese Gen Z and young audiences on TikTok due to her variety of cute Kawaii content. Her entertaining videos includes lifestyle, beauty and dancing videos. She recently worked on a paid partnership with Lotte Zero Chocolate where she created a special Zero dance. Users commented on how cute she looked in the video.
8. Magician Shin
Followers: 9.6M
Category: Magic, Entertainment
Shin is a famous magician in Japan who attracts viewers with his unique magic tricks. His short videos are very watchable as he performs his magic tricks. In most of the videos the magic trick techniques are reveal by his sidekick. Each trick is unique and as many of his videos follow the same technique, viewers are excited for the next one. He also has a popular YouTube channel which showcases similar content to his TikTok account. SONY Xperia recently collaborated with Shin, with his TikTok content shot using the Xperia.
9. Uchiyama san
Followers: 9.3M
Category: Comedy, Dance
Uchiyama is one of the most followed and funniest dancers on TikTok Japan. You might not have seen anything like Uchiyama san, as he performs unique dance videos using motion graphics. Many of his videos tell a story, which is not often seen in performance videos. He also includes some cosplay and video game references in his content, which makes the videos very watchable.
10. Saito
Followers: 9.3M
Category: Entertainment
Saito is an entertaining TikToker and Youtuber. His videos include pranks, life hacks and funny content. For example, a video of him showing how to cover a tattoo recieved almost 300K likes. On his account, he also carries out collaborations and promotions with everyday brands such as a Fly Magnet, a type of flycatcher. He shows that mass market products can be promoted on TikTok Japan.
11. Hayataku
Followers: 8.6M
Category: Entertainment
Hayataku’s videos are very unique, as he tells funny stories using objects such as cardboard and dolls. He recently creates detailed models made out of cardboard, such as ovens and clothes. This allows his content to cover a wide range of topics. His content brings joy and laughter to countless people, reminding us of the importance of embracing our inner child and finding delight in the simplest of things. His videos appeal mainly to a Japanese audience, and the comments are mostly in Japanese.
12. Yuri
Followers: 7M
Category: Entertainment, Fashion, Dance, Lifestyle
Yuri is a university student, TikTok and a Youtuber (where she has over 100K subscribers). She attracts many male fans, and she is like an idol to many of them. Her content includes dancing and lifestyle videos. As an experienced Travel and Tourism influencer, she recently created content about Thailand the Philippines. She has also collaborated with a Cosmtic Surgery and runs her own fashion brand 2N.
13. Remitan
Followers: 7M
Category: Entertainment
Remitan is a professional handball player and a popular TikTok influencer in Japan. Most of his videos are about entertainment, and he rarely posts about handball, which is rare among athletes. He recently made a campaign with Taylor Made Golf and Male skincare brand, gaining many likes and comments.
14. Shuzo
Followers: 6.8M
Category: Fashion, Model, Actor
Shuzo is a male model, actor and influencer on Japanese TikTok. He has many adoring fans and his popularity is not only limited to Japan, but also around the globe. In his feed he shows many fashion and model shots, which is great promotion for his work. His TikTok is almost like a behind the scenes account. On his Instagram you can see that he is true celebrity, he has over 1M fans and showcases collaborations with luxury brands Louis Vuitton and Fendi. If you are looking for a male influencer who has a wide audience among women in Japan, then he is the one to collaborate with.
15. Matsudake
Followers: 6.3M
Category: Food, Entertainment
You might not think that Matsudake is a food influencer on TikTok at first glance, as his cooking videos are very different! He often dresses up like a clown with a colourful pigtail and introduces strange cooking recipes. His videos are very high energy, with many quick cuts and often very funny. He collaborates with many everyday brands to promote their products on TikTok, such as McDonalds and Suntory.
16. ATARASHII GAKKO!
Followers: 5.3M
Category: Dance, Entertainment
ATARASHII GAKKO! is a popular Japanese female band on TikTok, known for wearing high school uniforms. They gained a lot of attention due to their music and live dance performances. Their songs are catchy, their dances are impressive, and people are drawn to their individual personalities. Recently, they received a TikTok trend award for consistently creating high-quality videos.
17. Yoshi
Followers: 7M
Category: Entertainment, Lifestyle
Yoshi is a creative TikTok star known for his impressive talent in crafting manga and anime-themed dioramas using affordable 100-yen items. Through his funny TikTok videos, Yoshi captivates viewers with his intricate and detailed miniature scenes. His resourcefulness in using budget-friendly materials showcases his skill and dedication to his craft. Yoshi’s work inspires young artists, proving that creativity knows no bounds, even with limited resources. He recently collaborated with a Plastic surgery clinic by adding some surgery tehcniques to one of his created models.
18. Takuma
Followers: 7M
Category: Entertainment and Lifestyle
Takuma is a fashion designer and a handsome Japanese male model on TikTok and Instagram. He has a large number of followers on both platforms. Takuma works as a designer for the brand Abyssea, which specialises in making jewellery. On his TikTok feed, he showcases his well-toned physique to his many fans. One of the standout reasons for his many followers is how he transformed his appearance from an everyday person to a fashion model.
19. naenano
Followers: 7M
Category: Entertainment, Lifestyle, Fashion, Beauty
Naenano is a TikTok creator known for posting dance and lip-sync videos. She often uniquely moves her hands, almost like sign language. She’s a very cute female Japanese TikToker with many fans, appealing to all genders. She is known for her relaxed, casual style and her love for beauty products. She has a very large YouTube following where she posts videos about Makeup, Travel and Fashion. On TikTok she promotes beauty brands such as Jill Stuart.
20. Hina Yoshihara
Followers: 3.4M
Category: Dance, Singer, Entertainment
Hina is a dancer and performer on TikTok, recognised for being a member of the Now United group. The group was formed by Simon Fuller, manager of the Spice Girls. She was the Japanese representative of 14 international artists.
She releases Fashion, Beauty and Dance-related video content on her TikTok account. To boost her content, she includes many other dancers, which makes the content fresh and interesting.
Conclusion
Many TikTok influencers in Japan are open to collaborate with brands. They have a large following and can help promote products or services effectively. This partnership benefits both the influencers and the brands by increasing exposure and potential sales. TikTok’s popularity, especially among the younger generation, makes it a valuable platform for influencer marketing campaigns in Japan.
The price of TikTok influencers can vary, the popularity of Japanese TikTokers across various channels such as YouTube, Instagram and Twitter directly impacts the cost of working with influencers on TikTok. The prices can also fluctuate depending on factors such as audience size and engagement rate. To negotiate a fair price, brands often collaborate with influencer agencies in Japan, especially when dealing with macro or mega influencers. By utilising the expertise of these agencies, brands can ensure a smoother negotiation process and establish mutually beneficial partnerships with the desired TikTok influencers.
At JapanBuzz, we offer Japanese influencer marketing services. If you would like some help with your next campaign, then please get in touch
