If you’re looking for the most popular TikTok Influencers in Japan, then you’ve come to the right place. TikTok has become one of the most important social media platforms for Japanese Influencer Marketing. It has helped Japanese influencers reach domestic fans and a large global audience, breaking international language barriers. Japanese content creators use TikTok’s short and addictive format to create videos that are mainly consumed by a younger demographic. By working with TikTok influencers, brands can utilise their huge reach to connect with a diverse Gen-Z and engaged consumer.
Though it took some time, TikTok is widely used and is Japan’s 6th most popular Social Media. According to ByteDance advertising data, TikTok has 17 million users in Japan, with 50% below the age of 30. Young Gen-Z audiences in Japan have less time than ever due to the huge amount of media options, and TikTok helps reach them. Popular content categories on TikTok Japan include Entertainment, Dance, Pranks, Fitness, DIY, Beauty/Skincare, Fashion, Cooking, Life Hacks and Pets.
TikTok is an excellent place for brands to target different verticals, especially fast fashion, food, gaming, travel, fitness and everyday household items. In this list of the top 20 Japanese TikTok influencers in 2025, we give you an idea about various creators on the platform.
Top 20 TikTok Influencers in Japan 2025
1. Bayashi
Followers: 55.5M
Category: Food, Cooking
Bayashi, a Japanese Chef, is the most popular Japanese TikTok Influencer and Content creator. If you’re a foodie or brand looking to work with a Japanese cooking creator, then look no further. Bayashi makes people hungry by showing delicious food up close as he cooks. Bayashi often prepares fried food, which is good for people interested in learning tasty Japanese recipes. His videos are mainly about cooking and ASMR. ASMR, also known as ‘autonomous sensory meridian response’, refers to the feeling people get when they watch stimulating videos. He has worked with many brands, including Tastemade Japan and Asahi.
Bayashi became popular worldwide because people can enjoy his food content even without understanding the language. He also collaborates with other popular influencers from across the world to boost his fanbase.
2. Junya Gou
Followers: 44.2M
Category: Comedy, Pranks, Entertainment
Junya is one of the most famous TikTok influencer in Japan. His videos are known for his pranks, challenges and the fact they contain things that people would not normally do. Junya’s unique and original thinking led to his title as the King of TikTok Japan. He has recently not been active on TikTok, which is maybe why he lost his top spot. However, we’re sure he will return to reclaim his title of the top influencer on TikTok Japan.
3. Ues P
Followers: 13.3M
Category: Comedy
Ues P is a content creator in Japan known for his funny videos. In addition to creating original content, he reposts other creators’ trending videos with reactions. In his reaction videos, he creates strange but hilarious responses to the original content. In this way, he is always up to date with the TikTok trends. Ues P’s comedy is uniquely Japanese, and the way he takes everything so seriously really makes him stand out as one of the top young comedians.
4. Michael Jackton
Followers: 13M
Category: Entertainment, Dance
Michael Jackton, a Michael Jackson impersonator, is the most popular dancer on TikTok Japan. Even after Michael Jackson passed away, many people still look up to the legendary singer in Japan. Michael Jackton does a very good impersonation of Michael Jackson, which is why he has many fans worldwide. Japanese fans often comment about how much he resembles him, which led to collaboration with top artists such as rocker Yoshiki from X-Japan.
5. ISSEI
Followers: 12.2M
Category: Comedy
Issei is known for his humor and comic videos. Just like Ues P, he recreates and comments on trending videos of other influencers, which allows him to get more views. His followers are not limited to Japan, as his captions are in both Japanese and English.
He recently collaborated with the Harry Potter brand by performing his own take on another user’s video where they made a homemade wand. His unboxing is well performed, and his fans’ comments suggest that users bought the wand.
6. Saito
Followers: 12.2M
Category: Entertainment
Saito is an entertaining TikToker and Youtuber. His videos include pranks, life hacks and funny content. On his account, he also carries out collaborations and promotions with everyday brands such as a Fly Magnet, a type of flycatcher. He shows that mass market products can be promoted on TikTok Japan.
7. Shun Oshima
Followers: 11.5M
Category: Beauty and Makeup, Entertainment
Shun is a handsome male model TikTok influencer who is especially popular among Japanese women. His content often includes trending transformative videos, where he transforms his face from funny to handsome. He often uses TikTok filters to achieve this effect. Many people comment on his cute smile, both in Japan and abroad.
In one of his latest videos, he promoted PUMA’s outerwear collection in the Tokyo Harajuku store. By showing a video of him and his sister walking around in the store wearing PUMA’s products, he made the promotion very natural. The fans’ response indicated they liked the video and some visited the store, a good sign of success.
8. Hina Kagei
Followers: 10.5M
Category: Beauty, Lifestyle, Fashion
Hina, a Japanese actress and model, is the most followed female influencer on TikTok Japan. She is especially popular among Japanese Gen Z and young demographics on TikTok due to her variety of cute Kawaii content. Her entertaining videos includes lifestyle, beauty and dancing videos. She recently worked on a paid partnership with Lotte Zero Chocolate where she created a special Zero dance. Fans commented on how cute she looked in the video.
9. Magician Shin
Followers: 10.1M
Category: Magic, Entertainment
Shin is a famous magician in Japan who attracts viewers with his unique magic tricks. His short videos are very watchable as he performs his magic tricks. In most of the videos the magic trick techniques are revealed by his sidekick. Each trick is unique and as many of his videos follow the same technique, viewers are excited for the next one. He also has a popular YouTube channel which showcases similar content to his TikTok account.
SONY Xperia recently collaborated with Shin, with his TikTok content shot using the Xperia.
10. Uchiyama san
Followers: 10M
Category: Comedy, Dance
Uchiyama is one of the most followed and funniest dancers on TikTok Japan. You might not have seen anything like Uchiyama san, as he performs unique dance videos using motion graphics. Many of his videos tell a story, which is not often seen in performance videos. He also includes some cosplay and video game references in his content, which makes the videos very watchable.
11. Panna
Followers: 10M
Category: Dog, Pets
Panna is a TikTok account centered around beloved pets—a Toy Poodle named Panna and Chihuahua sisters, Chocolat and Azuki—offering a variety of engaging content and a curated dog select shop, the “Panna house”. The shop focuses on addressing daily concerns and joys related to pet ownership, with a particular emphasis on health and well-being.
To meet the common desire of pet owners to spend longer, more peaceful years with their dogs, Panna has developed “COTTA Meals”, a premium dog food made exclusively from ingredients safe for human consumption. Through these initiatives, Panna aims to build stronger connections with pet owners and their beloved dogs, offering trusted nutrition.
12. Hayataku
Followers: 9.9M
Category: Entertainment
Hayataku’s videos are very unique, as he tells funny stories using objects such as cardboard and dolls. He recently creates detailed models made out of cardboard, such as ovens and clothes. This allows his content to cover a wide range of topics. His content brings joy and laughter to countless people, reminding us of the importance of embracing our inner child and finding delight in the simplest of things. His videos appeal mainly to a Japanese audience, and the comments are mostly in Japanese.
13. kogumipip
Followers: 8.6M
Category: Arts & craft
kogumipip is a popular TikTok creator known for creating adorable stop-motion videos. While it’s clear that the production process requires an incredible amount of time and effort, the flawless quality of the content continues to captivate a growing fan base.
Initially focused on desserts and sweets as primary themes, kogumipip has expanded to include main dishes. The videos, presented in a universal, non-verbal format, transcend language barriers, making them accessible and appealing to fans worldwide. kogumipip’s work combines creativity, precision, and charm, creating a fun viewing experience with a global audience.
14. satoyu
Followers: 8.2M
Category: Comedy, Entertainment
SATOYU is a popular TikToker known for his unique content, including impersonations of NPCs (non-player characters) from games and his “moon walk,” where he appears to be walking without actually moving. He also has experience driving a 12-meter truck and transporting large steel materials. Initially, his posts were made with cellphone recordings and voice impersonations, but his popularity skyrocketed after a video of him eating stew, where the sound effect closely resembled Arashi’s “Love so sweet.” This sparked a surge in his followers and brought further attention to his creative talents.
15. Shuzo
Followers: 7.6M
Category: Fashion, Model, Actor
Shuzo is a male model, actor and influencer on Japanese TikTok. He has many adoring fans and his popularity is not only limited to Japan, but also around the globe. In his feed he shows many fashion and model shots, which is great promotion for his work. His TikTok is almost like a behind the scenes account. On his Instagram you can see that he is true celebrity, he has over 1M fans and showcases collaborations with luxury brands Louis Vuitton and Fendi. If you are looking for a male influencer who has a wide audience among women in Japan, then he is the one to collaborate with.
16. asamimichann
Followers: 7.2M
Category: Character
asamimichan is a mascot character talent who, within just 10 months of its creation became the most-followed mascot character on TikTok in Japan. Unlike many influencers, Asamimichan has focused entirely on connecting with her fans rather than collaborating with other creators. In 2024, Asamimichan debuted as a musical artist, further expanding her creative pursuits.
Her TikTok content features unique short animation videos that encapsulate her heartfelt message, “Don’t deep”—a phrase that conveys: “You, with your kind heart, often overthink, worry, and get hurt. While I love that about you, sometimes it’s okay to take things lightly.” These relatable and comforting videos have resonated deeply with her fans.
17. Remitan
Followers: 7M
Category: Entertainment
Remitan is a professional handball player and a popular TikTok influencer in Japan. Most of his videos are about entertainment, and he rarely posts about handball, which is rare among athletes. He recently made a campaign with Gillette, Taylor Made Golf and Male skincare brand, gaining many likes and comments.
18. Yuri
Followers: 6.8M
Category: Entertainment, Singing, Fashion, Dance, Lifestyle
Yuri is a university student, TikTok and a Youtuber. She attracts many male fans, and she is like an idol to many of them. Her content includes dancing and lifestyle videos.
As an experienced Travel and Tourism influencer, she recently created content about Thailand the Philippines. She has also collaborated with a Cosmetic Surgery and runs her own fashion brand 2N.
19. shibakoma
Followers: 6.3M
Category: Dogs, Pets
Living in Aichi Prefecture, Komari the Shiba Inu shares her life with her devoted owners, a married couple. Since leaving behind an 11-year career as an elementary school teacher, they have pursued dog-related certifications and blogged about their everyday life with Komari. From her signature trick, the “chin rest pose,” to her vivid range of emotions Komari’s charm captivates viewers. Videos documenting her walks and first-time experiences are especially heartwarming and a must-watch for Shiba Inu lovers.
Komari’s debut photo book has also been released, showcasing her endearing expressions and gestures. Through her lovable demeanor, Komari continues to bring joy and comfort to fans worldwide. For dog enthusiasts, this content is not to be missed!
20. Sumibi Club
Followers: 6.2M
Category: Food, Cooking
Sumibi Club is a TikTok star known for making food videos everyday, all based on charcoal grilling. He posts videos of various meat dishes including wagyu, pork and fish. Through his wild cooking and eating videos, Sumibi Club has captivated many viewers, stimulating their appetite and encouraging them to cook similar recipes. His simple yet high quality and engaging videos proves that creativity is possible even with limited resources.
Conclusion
Many TikTok influencers in Japan are open to collaborate with brands. They have a large following and can help promote products or services effectively. This partnership benefits both the influencers and the brands by increasing exposure and potential sales. TikTok’s popularity, especially among the younger generation, makes it a valuable platform for influencer marketing campaigns in Japan.
The price of TikTok influencers can vary, the popularity of Japanese TikTokers across various channels such as YouTube, Instagram and Twitter directly impacts the cost of working with influencers on TikTok. The prices can also fluctuate depending on factors such as audience size and engagement rate. To negotiate a fair price, brands often collaborate with influencer agencies in Japan, especially when dealing with macro or mega influencers. By utilising the expertise of these agencies, brands can ensure a smoother negotiation process and establish mutually beneficial partnerships with the desired TikTok influencers.
At JapanBuzz, we offer Japanese influencer marketing services. If you would like some help with your next campaign, then please get in touch
