Threads has quickly become one of the most talked-about social platforms in Japan. Since its launch by Meta in 2023, the platform has gained traction among influencers, creators and everyday users who are looking for a fresh alternative to traditional social media. Japanese Threads users stand out with their creativity, combining culture, lifestyle, humour and fashion in ways that reflect both modern Japan and its rich traditions.
In 2025, Threads is firmly part of Japan’s social media mix, with more than 10 million users nationwide. Like X (Twitter), the main focus is on text-centered posts, with users enjoying communication by attaching images and videos. Since many posts from accounts not followed are shown as recommendations, users can easily find topics to comment, share and follow.
The platform has seen steady growth in active engagement, fuelled by cross-platform promotion from Instagram and Facebook and its adoption by celebrities and influencers. For brands, Threads is now a key space for connecting with younger audiences who seek authenticity, quick updates and interactive discussions.
Japanese Threads influencers act as cultural storytellers, presenting fashion, food, art, humour and lifestyle content with a uniquely local flavour. From comedians and models to chefs and digital artists, their reach extends well beyond Japan, making them global representatives of Japanese creativity.
In this blogpost, we highlight the top 10 Threads users in Japan who are shaping conversations, creating trends and inspiring audiences worldwide this year.
Top 10 Threads Influencers in Japan 2025
1. Naomi Watanabe
Followers: 1.4M
Category: Entertainment, Fashion, Lifestyle
Naomi Watanabe, Japan’s “comedian-turned-style-icon,” is one of the biggest names on Threads. Known for her bold personality, fashion-forward looks and comedic timing, she uses Threads to share behind-the-scenes personal moments, official announcements, fashion inspiration and light-hearted commentary. While she doesn’t post often, Naomi’s posts often go viral, making her one of the most influential voices on the platform.
2. Hideo Kojima
Followers: 1.1M
Category: Game, Design, Art
Hideo Kojima is a famous Japanese video game designer known for creating the Metal Gear series and Death Stranding. His Threads posts are often cryptic and artistic, mixing images with references to his past work like P.T. without much explanation. He shares creative and diverse content that sparks curiosity and discussion among fans. His posts also include nods to films and culture he enjoys, engaging his audience in a casual yet thought-provoking way.
3. Bayashi
Followers: 1.1M
Category: Food, Cooking
Bayashi is a popular Japanese cooking content with a massive following across TikTok, YouTube and Instagram, but also Threads. Known for his unique blend of humor, creativity, and storytelling through food videos, his Threads posts share visually engaging cooking moments, taking viewers on a sensory journey with simple yet powerful imagery. Through his content, Bayashi not only showcases recipes but also shares relatable experiences around cooking that helps him connect with his large audience.
4. Tomohisa Yamashita
Followers: 920K
Category: Actor, Lifestyle, Behind-the-scenes
Tomohisa Yamashita, also known as Yamapi, is a popular Japanese singer, actor, and TV host famous for his roles in hit dramas and his solo music career. His Threads posts reflect his warm and approachable personality, often sharing moments from his daily life, behind-the-scenes glimpses of his work, and personal reflections. He connects with his fans through casual, relatable updates that showcase both his professional and personal sides.
5. Yua Mikami
Followers: 729K
Category: Idol, Lifestyle, Behind-the-scenes
Yua Mikami is a well-known Japanese former idol who was a member of the group SKE48, a YouTuber, and former adult film actress who has successfully shifted her focus to social media and business. Her Threads posts showcase a feminine, stylish and confident persona, often sharing updates about her fashion, beauty products, and daily life. She engages her audience with a mix of glamorous visuals and relatable moments, reflecting both her professional career and personal style.
6. Tatsuya Tanaka
Followers: 689K
Category: Art, Design, Miniatures
Famed for his intricate miniature dioramas, Tatsuya Tanaka brings art to Threads in a playful way. His posts have minimal text and confidently showcases images and videos of his creations, combining Japanese aesthetics with humour and creativity. His account is a favourite for both art lovers and casual scrollers seeking something unique.
7. Hiroiki Ariyoshi
Followers: 677K
Category: Comedy, Entertainment
Hiroiki Ariyoshi is a well-known Japanese comedian and TV host famous for his sharp wit and unique humour style. He shares humorous observations about everyday life and behind-the-scene glimpses from his shows, showing his quick comedic sense and candid personality. His posts often revolve around the humorous and somewhat quirky themes, using recurring jokes or motifs in his posts which adds a unique and playful character to his content.
8. Tsubasa Honda
Followers: 677K
Category: Model, Fashion, Lifestyle
Tsubasa Honda is a popular Japanese actress and model known for her natural, approachable charm and versatile career in both fashion and acting. Her Threads posts often share simple, stylish photos of her attending fashion events and promoting fashion brands, as well as candid moments from her daily life. She combines glimpses behind the scenes with personal reflections, showcasing her relatable personality and relaxed style. Her mix of down-to-earth and stylish posts makes her Threads content feel genuine and inviting to her fans.
9. Chef Hiro
Followers: 635K
Category: Sushi, Food, Cooking
A skilled sushi chef from Nagoya, Chef Hiro shares his passion for sushi and traditional Japanese cuisine on Threads. His posts often show the artistry and careful craftsmanship behind his dishes, along with moments from his restaurant life. Known for his hospitality and warm personality, Chef Hiro connects with fans by giving a behind-the-scenes look at sushi making, sharing both the cultural heritage and the joy of making great food.
10. Ues P
Followers: 600K
Category: Entertainment, Comedy
Uespiiiiii’s Threads account brings the charm and quick wit of Japanese variety shows to social media. Blending humour with everyday observations, his posts feel spontaneous, friendly and full of character. Each short update has the feel of a comedy sketch, often mixing sharp jokes with a down-to-earth tone that makes them easy to relate to. Through fun replies and clever one-liners, Uespiiiiii creates a space that feels both entertaining and familiar. His Threads channel has become a favourite for fans of Japanese comedy who enjoy light-hearted, creative posts that capture the fun spirit of online Japanese humour.
Conclusion
Threads is rapidly becoming a powerful platform for creativity, conversation and cultural exchange in Japan. These ten Japanese Threads users show the diversity of content on the platform, from comedy and fashion to food, lifestyle and art. They are not just influencers but also trendsetters who will continue to shape the way people communicate and engage with culture online.
For brands aiming to expand their reach in Japan, partnering with these top Threads creators offers an opportunity to connect with highly engaged communities. Their influence can help bring campaigns to life, provide insights into local trends and ensure visibility among Japanese audiences who value authenticity and originality.
If you are planning an influencer marketing campaign in Japan and considering adding Threads to your strategy, please get in touch. The platform’s momentum is only growing year by year, and these creators are leading the way.
