Japanese fashion influencers are held in high regard around the world for their unique style and trends. Instagram continues to be a big hit in Japan and is the go-to place for Japanese influencers. Instagram is similar to a fashion guidebook for many Japanese fashionistas, so here we explore the most popular Japanese fashion influencers on Instagram
Top Japanese fashion influencers for 2023
Michi
892k Followers
Being a good friend of Kemio, one of the well-known Japanese influencers for Millenials in Japan has helped her to become even more popular. She has collaborated with high fashion brands like Etro, Dior and Fendi and has many young female audiences that are attracted to her appearances. She also has a youtube channel with his brother, which has 330k subscribers.
Yoshiaki
419k Followers
Being a sister of Michi, he has also gained popularity over the years thanks to his vibrant and charming character. As a ‘fashionista,’ he has been collaborating with many fashion and cosmetic brands. He also got an award for “best sneaker dresser” recently, and his popularity is still growing. If you want to target audiences interested in beauty content, he is the one to check.
Genji
289k Followers
His outfit is mainly focused on casual, yet clean. In addition to his influence on Instagram, he is also a brand director for a few apparel brands and has 70K subscribers to his Youtube channel. Recently, he has also collaborated with some watch brands, so he’s a perfect fit if you are looking for a lifestyle influencer.
Ryo Takashima
199k Followers
What is different from other male fashion influencers is that he not only focuses on ordinary fashion outfits for everyone but also on active and cool outfits that people see on fashion runways. He is a buyer and also has his fashion brand. If you are looking for stylish and high-class influencers, you should check him out.
Ayaka Neko
199k Followers
Being a fashion stylist, she gives simple yet smart and chic outfit advice. Moreover, being a mother of two children, she also covers maternity fashion and talks about balancing child rearing and working. Recently, she has published a fashion book for maternity moms, inspiring moms and so many other women through her fashion.
Gaaaaa0719
126k Followers
Although he seems like an ordinary Japanese guy, he is popular among many Japanese people because of his simple yet fashionable outfit. He has a Youtube channel which has 37K followers and is a brand director for GIDEAL., a Japanese fashion brand. Having such first-hand experience with clothes, he gives a wide range of fashion style ideas.
Tomomiyu
131k Followers
If your target audience is women aged between 30 to 40, she is the one to check out. Her fashion is suitable for people who want to enjoy fashion without worrying about body shape, which is often the case in Japan. She also combines high-end brands and fast fashion brands, which her followers find helpful. She is also an official blogger for Marisol, a Japanese fashion brand.
Mahiru Coda
114k Followers
Starting her career as a pianist, she has been popular among many teens and those in their 20s. So, if you are aiming around the target age, she is the right fit. In addition to her fashion content, she also posts stories related to her every day, which is why she is becoming more popular. Recently, she worked with brands like Marc Jacobs and was appointed as an ambassador not only in Japan but also overseas.
y__suke24
101k Followers
Incorporating fast fashion brand GU, Uniqlo’s sister brand, his content is mainly for people like students who want affordable clothing. As he is 165cm which is relatively short for Japanese men, he also gives tips on how to look tall. As he adds a theme for each style like “Dating outfit” and “Outfit which gives a good first impression,” the content is made easy to follow.
may.uuuu.mi
107k Followers
Being a mother of kids, her outfit is mainly focused on casual, yet cool wear that people feel comfortable moving around in. Moreover, as she is 156cm which is a little shorter than the average height in Japan, she gives tips to people like her who are struggling to find what looks good in them.
Booking Japanese Fashion Influencers
These are the top 10 fashion Japanese influencers in Japan, Is it worth noting that each influencer has a different target audience in terms of age, and therefore, you can check who is most suitable to collaborate with when doing a campaign. Stay tuned for more insights into the marketing trends in Japan and popular Japanese influencers. You can discover more influencers in our round-up for Instagram.
If you’re looking to run an influencer campaign in Japan or need help getting started, please feel free to reach out and contact us.
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