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Top 20 Instagram Influencers in Japan – Updated 2024

Instagram influencers in Japan

Are you looking for the top Instagram influencers in Japan? Then this is the ideal post for you. Instagram is loved in Japan because it focuses on visuals, aligning perfectly with the country’s appreciation for aesthetics. The platform’s easy-to-use interface makes exploring and engaging with content effortless. It brings together diverse communities and subcultures, connecting people who share similar interests. Instagram is the perfect place for Influencer marketing, as millions of Japanese users value the recommendations and insights of Instagram creators.

As of 2024, there are around 61 million active Instagram users in Japan, according to Meta’s Business tools. These figures are based on Instagram’s potential advertising reach, the most accurate guide available. This is a usage rate of 49.1% of the Japanese population based on 124.3 million residents.

Number of Instagram Influencers on Instagram in Japan 2024

Using our Instagram tracking data, we evaluated that there are approx 18K Instagram Influencers in Japan. In Japan, influencers are generally split into the following tiers. Mega/Top (1M+), Macro/Mid (100K-1M), Micro (10k-100k) and Nano (1k-10k). Compared to other countries, Japan has fewer influencers in the Mega category. However, the Instagram accounts of Japanese influencers are mainly followed by Japanese people, which makes them one of the best ways to target a Japanese audience.

Fashion, Music, Art, Fitness, Lifestyle, Gaming, Photography, Food, Travel and Beauty are all represented on Instagram, making it a great place for brands to target a whole range of demographics. So let’s begin looking at the Top 20 Japanese influencers!

Top 20 Instagram Influencers in Japan in 2024

1. Naomi Watanabe

Naomi Watanabe

Category: Comedy, Fashion

Naomi Watanabe is the most popular Instagram influencer, comedian and Celebrity in Japan. Her Instagram account has millions of fans and a high engagement rate. She rose to fame in 2008 with her version of a Beyoncé dance on Japanese TV, earning her the nickname ‘the Japanese Beyoncé”. As one of the first plus-sized models in Japan, she uses comedy to promote body positivity, appealing to a global audience. Recently Naomi moved to New York, which she documents via her official blog on Ameba, and is a regular on Japanese TV and Fashion magazines.

Naomi is known for her love of bright colours, creative flair and sense of values. She is also known as a leading KOL, with her strong and clear opinions.

Apart from working on her brand, Punyus, she has collaborated with Moschino, Thom Browne, Ami Paris and Tiffany. She also regularly appears in Vogue Japan.

2. Sakura Miyawaki

Sakura Miyawaki

Category: Fashion, Lifestyle, Singer, Model

Sakura Miyawaki, a Japanese singer, YouTuber, actress, and Instagram influencer based in South Korea, is a member of the K-pop girl group LE SSERAFIM. She formerly belonged to the group HKT48 for 10 years in Japan and the Korean girl group IZ*ONE. Following the breakout success of the singles “Kimi was Melody” and “No Way Man” with the HKT48 group, she established her popularity in Japan. Her fan base skyrocketed even more when she joined the K-pop industry as a member of LE SSERAFIM.

Her trendy and fashion-forward style contributes to the popularity of her Instagram page. She shares insights from her experiences as both a K-pop and J-pop idol. Her style, inspired by Korean fashion, is elegant and modern.

Recently she has collaborated with the Mongolian rock band “HU”, luxury brand Louis Vuitton, and fashion label Lily Brown.

3. Rola


Category: Fashion, Lifestyle, Model

Rola is a fashion model, TV personality, actress, and singer of Japanese, Russian, and Bangladeshi descent. She is known for her regular appearances in the Japanese fashion magazine Vivi and numerous commercials, as well as her entertainment work on Japanese and TV series. Her diverse background and multilingual abilities have contributed to her success in the fashion world.

Rola recently moved to LA to pursue new opportunities, becoming a strong advocate for healthy living, emphasizing the importance of physical fitness, organic nutrition, and overall wellness. In addition, she is committed to raising awareness about pressing environmental issues. Rola enjoys a huge following on Instagram, where she shares modelling images and insightful food tips with her audience via Stories.

Rola has collaborated with a range of prestigious brands, including Coach, Adidas, Chanel, YSL Beauty, Louis Vuitton, and Stella McCartney, many of which selected her as their ambassador. Additionally, she holds the distinction of being a member of the elite Gucci Crew.

4. Kiko Mizuhara

Kiko Mizuhara

Category: Fashion, Creator, Model, Actress

Kiko Mizuhara, original name Audrie Kiko Daniel, is an American-born model, actress, singer, and designer who has lived in Japan since childhood. She started her modelling career at the age of 12 after winning an audition contest for Seventeen magazine. She later signed with MAQUIA and ViVi magazines as a model. Mizuhara has also made a name for herself as an actress, appearing in Japanese television dramas. She is also known for her work as a designer and has collaborated with various brands.

Kiko Mizuhara’s style can be described as chic, stylish, and versatile. She is known for her fashion-forward choices and ability to effortlessly pull off various looks. Her personal style often incorporates elements of both classic and contemporary fashion, creating a unique and trendy aesthetic. Kiko is not afraid to experiment with bold colours, patterns, and unconventional combinations. She has a keen eye for fashion trends and often showcases a mix of high-end designer pieces with more affordable and accessible fashion items. Kiko’s style exudes confidence, individuality, and a sense of edginess.

This talented model and actress worked on many paid partnerships, including Chanel, Carl Lagerfeld, Coach, Fruity Booty and Jill Stuart.

5. Kento Yamazaki

Kento Yamazaki

Category: Actor, Fashion, Lifestyle

Kento Yamazaki is the most followed Japanese male on Instagram and has gained a massive following in Japan. This actor is known for his cool performances and is considered a heartthrob by millions of fans. He starred in the popular Netflix series, “Alice in Borderland,” which was renewed for a second season. Yamazaki has also appeared in several other movies and TV shows, including “L DK,” “No Longer Heroine,” “Orange,” “Kingdom,” “Death Note,” “Kiss That Kills,” and “Good Doctor.”

He is known for his smart and stylish fashion, known in Japanese as “おしゃれ”. With fans commenting on his looks and hair on his Instagram, he shows insight into his celeb lifestyle and more personal moments.

This actor has collaborated with Hublot, Armani Exchange, Oakley and Suntory. His talent and on-screen charisma have made him highly sought after in the entertainment industry.

6. Nicole Fujita

Nicole Fujita

Category: Fashion, Lifestyle, Model

Nicole Fujita is a New Zealand-born Japanese model and talent. She is represented by the talent agency Oscar Promotion and is currently active in Tokyo. She is also an exclusive model for the celebrated fashion magazine ViVi.

This model is popular among young girls with her “Gyaru” style (a term used to describe a Japanese fashion style that usually uses a lot of makeup and vibrant colours). She adds her own twist, making Gyaru style look chic. Her Instagram is full of Kawaii looks, food and lifestyle.

She started a YouTube channel, cosmetic brand Cimer, and apparel band CALNAMUR. She is not only a model but a true entrepreneur.

7. Mackenyu


Category: Actor, Fashion

Mackenyu is a Japanese actor and model. He is the son of actor and martial artist Shinichi Chiba, and was born and raised in Los Angeles. Mackenyu became widely known in Japan in 2016 after playing the role of Wataya Arata in Chihayafuru, which earned him the Annual Japan Academy Newcomer of the Year Award in 2017. Since then, he has starred in several other movies and TV shows including “JoJo’s Bizarre Adventure: Diamond is Unbreakable Chapter”, “Pacific Rim: Uprising”, “Rurouni Kenshin”, and the Netflix live action series adaptation of the sensational anime “One Piece”.

While he is currently focusing on global activities, he has a wide fanbase in Japan, and has collaborated with both local and international brands such as GATSBY, Fendi, Louis Vuitton, Tiffany & Co. and Burberry.

Mackenyu is also an entrepreneur himself, running his own apparel jewelery brand INCRM.

8. Tomohisa Yamashita

Tomohisa Yamashita

Category: Singer, Actor, Fashion

Tomohisa Yamashita, also widely known as Yamapi or Tomo, is a singer, actor, and TV host. As a singer, he has a few Number 1 albums in Japan, including “Supergood, Superbad”,”You” and “Unleashed”. He’s also known internationally for his roles in the psychological thriller “The Head” and “Alice in Borderland 2”.

He enjoys connecting with his fans on a personal level and introducing his followers to cool places in Japan. He enjoys Instagram blogging, walking around Tokyo, talking about new products, food videos and travel vlogs.

Yamashita is an ambassador for luxury brands Bulgari and Dior.

9. Tomomi Morisaki

Tomomi Morisaki

Category: Model, Fashion, Lifestyle, Travel

Morisaki is a gravure model and YouTuber in Japan. She has appeared in TV dramas, commercials, and various TV shows. Her YouTube channel has over 658K subscribers, where shows posts Travel, behind-the-scenes shoots and Food Vlogs.

Her Instagram profile features professional photos which showcase her beauty and information about collaborations with different brands. Additionally, she shares personal glimpses into her life, connecting with her fans on a deeper level. She also provides workout routines to inspire others on their fitness journeys.

She collaborates with and promotes top brands such as Sapporo, Louis Vuitton and Dior.

10. Mei Nagano

Mei Nagano

Category: Actress, Model, Fashion, Lifestyle

Mei is a popular Instagram influencer who started acting at the age of 10. Despite her young age, she has already been featured in dozens of Japanese TV dramas, commercials and films. She’s appeared in a variety of adverts, from beauty brands, food and beverage, to recruiting companies. Now she has millions of followers on both Instagram and Twitter, demonstrating her popularity in Japan among broader demographics. 

Her Instagram profile shows her fashion model shots, and we can see she enjoys wearing fashionable clothes. She also adds pictures of nature to her posts, making her page really enjoyable to browse.

She collaborated with the renowned magazines MAQUIA, NYLON JAPAN and SPUR. She actively promotes PRADA.

11. Mio Imada

Imada Mio

Category: Actress, Fashion, Lifestyle, Model

Mio Imada is a Japanese actress and model from Fukuoka. She started her career in 2015 after winning the “Prettiest Girl in Fukuoka” award. One of her popular movies is Boys Over Flowers Season 2, and she received a “Best Actress” award for her role in an NTV drama series at the 112th Television Drama Academy Awards.

On her Instagram, Mio shares her relaxed and casual fashion style, but she also dresses up for special occasions. She is known for her natural beauty, and her posts feel very personal.

Mio has worked with well-known brands like Pantene, AOKI (fashion), Loewe, Uniqlo, and NYLON Magazine.

12. Yuko Araki

Yuko Araki

Category: Actress, Model, Fashion, Lifestyle

Yuko Araki is a Japanese actress and fashion model. She started acting as a child and was signed by Stardust Promotion when she was in elementary school. She has been in various movies and TV dramas, including her first leading role in the film “Ikari o Nagero” in May 2008. She began her modeling career with the magazine Non-no in 2014. Later, she transitioned into acting and appeared in TV dramas like “Code Blue” alongside Tomohisa Yamashita and Amazon Prime exclusives. Besides acting, she also models for magazines and advertisements. She often appears as a guest on Japanese TV shows, where she showcases her fun and clever personality.

Araki is a dedicated and skilled actress who loves what she does. She’s also a popular Instagrammer known for being friendly and outgoing, and she often shares her experiences and interactions with fans on social media. Despite her busy schedule, she finds time to volunteer for charity events and is known for her kindness.

She appeared on the cover of a popular Japanese magazine called “25ans” and collaborated with Dior Beauty as an ambassador. More recently, she was selected as Dyson Hair Care Japan Ambassador.

13. Nozomi Sasaki

Nozomi Sasaki

Category: Actress, Model, Fashion, Lifestyle

Nozomi has been a popular actress in Japan for many years, appearing in TV dramas and films. She has a wide fan base and has achieved success outside the screen in commercials, music, glamour and fashion modeling. Born in Akita, she started modeling at the age of fourteen and proudly represents the Japanese culture and dialect known as ‘Akitaben’.

You can see a glimpse of Nozomi’s personal life on her Instagram. Her photos have a soft and dreamy look, and she shares her model shots and collaborations.

Nozomi has partnered with famous brands like Fendi, EYEVAN (eyewear), Charlotte Chesnais (jewellery), Estnation, 3.1 Phillip Lim, and Buccellati. She also owns her own brand called “iNtimité”, which focuses on comfortable clothing made with high-quality materials from Japan.

14. Haruna Kawaguchi

Haruna Kawaguchi

Category: Actress, Fashion, Lifestyle, Model

Haruna Kawaguchi, is a multi-talented Japanese actress, YouTuber, and model from Nagasaki. She has dedicated her career to acting, starring in various dramas and movies. Popular roles include “Ouran High School Host Club,” “Pov – A Cursed Film,” “The Way of the Househusband” and “Silent”.

On her social media, Haruna shares her fashion looks, travel adventures, and recommendations for high-end brands. Her personal style encompasses a mix of oversized fashion, sportswear, and denim.

Her influence extends to collaborations with renowned international brands, including Fendi, Chanel, and Louis Vuitton. Additionally, she has recently been featured in the high-end lifestyle magazine, Tokyocalendar.

15. Kasumi Arimura

Kasumi Arimura

Category: Actress, Fashion, Lifestyle, Model

Kasumi Arimura is a talented actress known for her television and film roles. She portrayed a young Haruko Amano in the 2013 NHK drama “Amachan” and later took on the lead role in “We Made a Beautiful Bouquet”. Recently, she starred in the well-received Netflix series “Call Me Chihiro.”

Her social media feed has a reportage-like vibe, often featuring nostalgic shots. Kasumi’s style is characterized as smart yet casual, and she shares fashion shots, showcasing her love for luxury items.

Kasumi Arimura has collaborated with brands such as GUCCI and Sofina Primavista, a makeup brand.

16. Yuko Oshima

Yuko Oshima

Category: Actress, Singer, Fashion

Yuko Oshima is a Japanese actress, who first became famous during her career as a member of the idol group AKB48 from 2006 to 2014. With her outgoing, energetic and friendly personality, she was a popular member of the group and established a strong fanbase who still supports her after transitioning her career as an actress until today.

Since graduating the group, she has appeared in several movies and TV dramas such as “Money Wars”, “Tokyo Tarareba Musume”, “Kyojo” and “Because We Forget Everything”.

On Instagram, her posts typically feature a mix of vibrant and casual snapshots, showcasing her daily life, fashion sense, and occasional glimpses into her career, with a style characterized by a blend of elegance and casual charm.

She often appears in popular Japanese magazines like & ROSY and SPUR, and has been featured in TV commercials of domestic brands such as Kirin, Suntory and Otsuka Pharmaceuticals.

17. Erika Toda

Erika Toda

Category: Fashion, Lifestyle, Actress

Erika Toda is a prominent Japanese actress renowned for her versatile performances in both TV dramas and films. With a career spanning over two decades, she has garnered widespread acclaim for her roles in popular series such as “Liar Game”, “Code Blue”, “SPEC” and “Don’t Forget Me”, showcasing her talent and versatility.

Erika’s Instagram posts shows a blend of behind-the-scenes glimpses from her projects, stylish fashion choices, and moments from her personal life, reflecting her status as a celebrated actress and fashion influencer. Her genuine and natural personality is also loved by people of all ages and gender.

She has collaborated with leading beauty & fashion brands such as Lancome and Cartier showcasing her influence as a fashion icon, as well as with other leading Japanese brands like Suntory and Amazon Japan.

18. Sho Hirano

Sho Hirano

Category: Singer, Actor, Fashion

Sho Hirano is a talented Japanese singer and actor who first rose to star when he debuted as a member of the idol group ‘King & Prince’ in 2018 with the theme song “Cinderella Girl”. Hirano’s activities have captured the hearts of many, thanks to the stark contrast between his natural personality and humorous charm that shines in variety shows, and his professional and charismatic acting and performances on stage.

After leaving King & Prince, he has been chosen as a member of a new group “Number_i” under the new talent agency TOBE, and is expected to continue attracting many fans with his compelling blend of talent and charisma.

Notable for his acting prowess, he has also achieved acclaim for roles in television dramas and films such as “Boys Over Flowers Season 2” and “Kurosagi”, receiving multiple best actor awards in 2022.

In his Instagram feed, we can see that he is also a stunning fashion model who is associated with high-end brands such as Louis Vuitton and Givenchy. Hirano’s influence extends to collaborations with key brands in the fashion and entertainment industry.

19. Takuya Kimura

Takuya Kimura

Category: Actor, Singer, Model, Fashion

Takuya Kimura, a Japanese icon, is one of the most recognised celebrity in Japan renowned for his longstanding career as a singer, actor, and television personality. Often referred to as “Kimutaku”, he gained widespread fame as a member of the legendary idol group SMAP that debuted back in 1988, before establishing himself as one of Japan’s leading actors.

His popularity and acting prowess earned him the position as the “King of Ratings” in 1996, and since then he has consistently been part of the best-viewed films and television dramas in Japan, including the all-time highest-rated TV series “Hero” (2001-2014), Ghibli film “Howl’s Moving Castle” as well as more recent productions such as “Kyojo”, “The Legend & Butterfly” and the international drama series “The Swarm”.

Aside from his impressive career in acting and entertainment, he is also known as a style icon and an endorsement king. While Kimura is known for his privacy, he has collaborated with diverse brands such as Nissan, Toyota, MARK & LONA, McDonalds Japan, Suntory, Recruit and much more, as a sought-after influencer beyond entertainment.

Contrary to his glamorous career, his Instagram account shows his relatable and personal side, featuring selfies, pictures with friends and family, and his adorable pet dogs.

20. Haruna Kojima

Haruna Kojima

Category: Fashion, Lifestyle, Singer, Model

Haruna Kojima, a Japanese entrepreneur, actress, model, and singer, made a name for herself as a member of the idol group AKB48 from 2005 to 2017. Beyond her music career, she has a keen interest in business and even established her own brand called “Her lip to”. Her acting abilities also shine through in her movies and dramas.

Her personal style is elegant, often featuring neutral pastel colours, and she often posts images of flowers in her social media posts. She is widely recognized for promoting high-end underwear brands and perfumes. Additionally, she has a passion for luxury travel, frequently exploring destinations such as Paris.

She has collaborated with renowned international brands such as Gucci, Fendi, and Louis Vuitton.


Instagram is the most used platform by famous people in Japan, such as celebrities, singers, actors, and models. They choose it because it allows them to connect with local and global audiences effortlessly. That’s why Instagram remains incredibly popular in Japan for marketing, and this trend is expected to continue.

Partnering with highly popular Instagram influencers in Japan for paid collaborations brings many advantages, especially for luxury, beauty, and top-tier brands. These influential individuals often extend their reach through TV advertisements and commercial appearances, expanding their impact even further. While some Japanese influencers may have fewer followers compared to those in other countries, their followers are mostly Japanese speakers, making them an effective niche for targeted marketing. In 2024, many of these stars also made appearances in Netflix shows, indicating a potential rise in their international popularity.

This list is part of a series on social media marketing in Japan. You can also read more about the top Japanese top influencers on other platforms, such as YouTube and TikTok.

If you are interested in launching a Japanese Instagram influencer campaign or need assistance getting started, please don’t hesitate to reach out for support.

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