Instagram is the ideal platform for Japanese models and celebrities to display their talent and influence, thanks to its focus on visual-led content. The popularity of fashion and beauty-related posts on the platform has motivated models to utilise their feed as a portfolio, sharing carefully crafted images that showcase their creative flair and personality. Instagram is a place where talent agents can discover new and up-and-coming Japanese models, and equally a place where established runway models can connect with their online followers. Using the features of Instagram, such as Stories and Reels, Japanese Instagram models have expanded their reach, gained a loyal global following, and become influencers.
In recent years, the modeling industry has witnessed greater diversity, including an increased representation of Asian models. Japanese fashion models have gained recognition for their unique personalities and strong presence. Many of them have had the opportunity to walk the runways of some of the world’s biggest fashion houses, making them aspirational figures and role models for many Japanese women.
Working with Japanese models on Instagram is a great choice for brands, especially for fashion, luxury, beauty, or lifestyle campaigns in Japan.
In this article, we will introduce 20 Japanese models based on their number of followers, name recognition, and recent activities.
Top 20 Japanese Models to Follow on Instagram
1. ROLA
9M Followers
Category: Model/TV personality
ROLA, the most followed Japanese Model on Instagram, is a model of mixed origin between Bangladesh, Japan and Russia. She originally gained popularity as a Japanese TV personality and model in 2011 with her cheerful, approachable personality and the casual language she used to everyone regardless of their status.
She has since relocated to Los Angeles, USA, where she continues her modeling career while actively engaging in charity work to raise awareness about environmental issues, as well as directing her sustainable lifestyle brand STUDIO R330.
Her natural and sophisticated lifestyle focuses on wellness, which is reflected in her Instagram. Her Instagram posts reflect moments from her daily life, including relaxing in stunning natural settings, her stylish fashion, traveling, and healthy practices including diet and tea ceremony. By staying true to her values and pursuing a wide range of activities, ROLA has expanded her influence internationally, earning admiration and empathy from many.
She has participated in campaigns for many luxury brands like Valentino and Louis Vuitton, modeling their collections and sharing her styled looks on Instagram.
2. Kiko Mizuhara
7.8M Followers
Category: Model/Actress
Kiko Mizuhara, born to an American father and a Korean mother, is a renowned actress, model, and a favourite of Chanel. She has become one of Japan’s prominent influencers, known for her unique fashion sense. She was featured on the cover of i-D Japan, where she was acclaimed as the “Future of Japan.” Kiko has a large social media following in Japan and throughout Asia, making her one of the most followed individuals in the region.
She posts many fashion shots and images of her celebrity lifestyle on her Instagram account. She also enjoys the sea and nature, which inspired her to launch her sustainable cosmetic brand “kiiks” in 2024.
She has collaborated with brands such as YSL, Iroha, Diesel, Omega, Uniqlo, Jil Sander Navy, Haagen Dazs and Huawei for their commercials. She has partnered with Opening Ceremony multiple times.
3. Nicole Fujita
6.1M Followers
Category: Model/TV personality
Nicole Fujita is a popular Japanese TV personality and model, loved for her cheerful personality and friendly smile. She became famous through the fashion magazine Popteen and is known by the nickname “Nikorun (にこるん),” especially among young female fans. Today, she is an exclusive model for the magazine “ViVi” and is active in variety shows, commercials, and even YouTube.
On Instagram, Nicole shares casual and cute fashion looks, glamorous makeup photos, and glimpses of her everyday life. Her posts are not only stylish but also fun, with humorous captions that make her feel close to her followers. Recently, her marriage became big news, bringing even more attention to her.
With ever-changing trends, she not only keeps up with them and stays trendy but also finds ways to create her own unique style, which is what makes her a role model for many young followers.
Alongside directing her own fashion and cosmetic brands CALNAMUR and Cimer, she has collaborated with big fashion brands like Fendi, MaxMara, YSL and PEACH JOHN, as well as other health brands like ULTORA.
4. Yuko Araki
5M Followers
Category: Model/Actress
Yuko Araki is a Japanese actress and fashion model. First scouted when she was in elementary school, her first leading film role was Ikari o Nagero in May 2008. Araki became an exclusive model for the magazine “non-no” in 2014. Her first leading television drama role was the Fuji Television drama “Love Love Alien” in 2016. Since then, she has played key roles in many popular Japanese dramas including Code Blue, CRISIS, Todome no Kiss and SUITS.
Yuko’s Instagram offers a mix of her modeling life and her friendships. She shares promotion videos and behind-the-scene shots for various brands such as Christian Dior, Snidel, Dyson Hair Care Japan, Amazon and Tully’s Coffee, showcasing her work as a model. Additionally, she takes pleasure in sharing amazing pictures of her travel and time off with friends. Through her account, followers can get a peak into both her professional life and her more personal moments.
She also owns a YouTube account where she shows her trips to various places in Japan and abroad in a vlog style, offering fans multiple platforms to see Yuko in her natural, casual self.
5. Nozomi Sasaki
4.8M Followers
Category: Model/Actress/TV personality
Nozomi Sasaki is a well-known Japanese actress and model loved for her natural, youthful look and calm personality. She started her career as a fashion model, appearing in magazines like ”PINKY” and “non-no”. Later, she expanded into acting, taking roles in TV dramas, movies and commercials.
On Instagram, she shares stunning photos of her stylish outfits including for her own brand “iNtimité”, but also family moments and snapshots of her daily life. Her posts have a simple, elegant style that many fans find relatable and inspiring.
Recently, Nozomi also started a YouTube channel where she uploads casual videos, including lifestyle tips and glimpses of her hobbies. These videos give fans a closer look at her personality and everyday life, making her feel approachable and genuine.
She has repeatedly worked with fashion brand FENDI and facial care brand Brighte.
6. Haruna Kojima
4M Followers
Category: Model/Former idol/YouTuber
Haruna Kojima, a former AKB48 idol, is now a successful model and businesswoman. She created the popular fashion and lifestyle brand ”Her lip to”, where she acts as the Chief Creative Officer. Known for her stylish and elegant image and glamorous shape, Kojima inspires many young women with her work and personal style.
Her Instagram feed features photos of stylish feminine outfits, behind-the-scenes of her brand promotion activities, and glimpses of her daily life. Her posts have a girly and elegant vibe that Japanese girls adore. Haruna also shares videos on her YouTube channel, showing her work behind the scenes, giving beauty advice, and documenting her life as the head of a brand.
Her fanbase admires her for balancing her roles as a model, influencer, and entrepreneur, proving she’s more than just a former idol.
Haruna has collaborated with brands such as YSL and Augustinus Bader, as well as with the popular coffee chain ％ ΔRΔBICΔ through her brand.
7. Mirei Kiritani
3.8M Followers
Category: Model/Actress
Mirei Kiritani is a beloved Japanese actress and model known for her stunning beauty and warm charm. She first made her mark as a model for the magazine “Seventeen”, captivating readers with her stunning figure and timeless style, before becoming a star in TV dramas and movies like “A Girl & Three Sweethearts”. Her versatile acting skills and approachable personality have won her a dedicated fan base.
On Mirei Kiritani’s Instagram, fans can see a mix of stylish outfit photos, behind-the-scenes moments from her work, and snippets of her private life with friends. Her posts are effortlessly chic, giving fans a glimpse of her natural elegance and lifestyle.
Although she has less presence on TV after her marriage with famous Japanese actor Shohei Miura, she continues to shine in the fashion industry as one of the top Japanese models with her talent, charm, and connection to fans.
Mirei is the brand ambassador for Guerlain, and has collaborated with various other luxury brands including Cartier, FENDI and MaxMara.
8. Maria Tani
3.5M Followers
Category: Model/TV personality
Maria Tani is a popular Japanese model and TV personality known for her cute, vibrant energy and unique style. She became popular with her appearances on the variety show “Sekai no Hate Made Itte Q!”, praised for with her cheerful personality and adaptability in adventurous situations.
Maria’s Instagram feed is a mix of elegant fashion photos, casual outfit-of-the-days, lifestyle content, and candid moments from her travels. Her posts are stylish yet relatable and charming, showing both her natural talent as a model and her down-to-earth charm. With over 2 million followers, her feed gives inspiration for fans seeking trendy fashion ideas and glimpses into her personal life.
Being bilingual in English and Japanese with her international background also contribute to her appeal, bridging cultural gaps in her professional and personal endeavours.
Maria has worked with renowned fashion brands such as Longchamp, Tory Burch, Cartier and Burberry.
9. Kōki
3.5M Followers
Category: Model/Songwriter/Actress
Kōki, also known as Mitsuki Kimura, is a multi-talented model, actress, and songwriter who has made waves both domestically and internationally. She is the daughter of Takuya Kimura, the iconic actor and former member of the Japanese boy band SMAP, and singer Shizuka Kudo, which has added to her unique presence in the entertainment world. Kōki debuted as a model at 15, gracing the cover of Elle Japan and quickly gained attention for her elegance and poise.
Her Instagram reflects both her luxurious and down-to-earth lifestyle, showing her collaborations with top brands like Bulgari, Chanel, Louis Vuitton and Coach. Notably, she was the youngest ambassador for Bulgari from Japan. Kōki also has a budding career in Hollywood, where she has appeared in films, further extending her international appeal.
Beyond her glamorous career, Kōki, has also shown her creative side by composing music for artists including her mother and other famous artists such as Mika Nakashima, embodying her family’s artistic legacy while carving her own path.
10. Tsubasa Honda
3.4M Followers
Category: Model/Actress
Tsubasa Honda is a well-loved Japanese model, actress and YouTuber, known for her cheerful, honest and approachable personality. She began her career in the entertainment industry in 2006 when she also debuted as an exclusive model for the fashion magazine “Seventeen”. She has since expanded into acting, starring in popular films and TV dramas such “Koinaka”, as well as launching her own beauty brand “By ttt.” in 2024.
Her Instagram page features stylish yet relaxed snapshots of her daily life, her outfit-of-the-days, behind the scenes with other casts, and hobbies, inspiring followers with her charm.
Her YouTube channel, “Honda no Baiku” (ほんだのばいく), offers a personal look into her interests, including gaming, casual chats, and fun challenges. It has gained almost 2 million subscribers, showing her ability to connect with fans on a deeper level. Tsubasa’s multifaceted career continues to thrive as she balances her creative endeavors with her playful online personality, making her a beloved figure in Japanese entertainment.
Tsubasa has worked with fashion brands such as Miu Miu and Yves Saint Laurent.
11. Nanao
3.2M Followers
Category: Model/Actress
Nanao is a well-known Japanese model and actress recognized for her stunning beauty, impressive screen presence, and multi-talent. She rose to fame not just through her acting in dramas like First Class and Miss Devil, which showed her in strong, independent female characters, but also for her impressive modeling career, being exclusive models for popular magazines such as “Non-no” and “GINGER”. Her signature “Nanao Pose,” characterized by her striking leg extension, became a symbol of her elegance and confidence and has been widely admired and emulated.
On Instagram, Nanao shares a mix of glamorous photoshoots, promotions for and behind-the-scenes glimpses from her work, and personal moments that reflect her dynamic range. Her posts often feature chic outfits and luxurious settings. As a prominent figure in both fashion and entertainment, Nanao continues to impress fans with her dedication and tightened style.
Recently, Nanao has been actively promoting the luxury brand GIVENCHY as the Japan ambassador.
12. Nana Komatsu
3M Followers
Category: Model/Actress
Nana Komatsu is a Japanese actress and model admired for her unique beauty and acting talent. She gained recognition through her roles in films like “The World of Kanako“, “My Tomorrow, Your Yesterday”, “Drowning Love” and “Threads: Our Tapestry of Love”. Her acting has earned her several awards and critical acclaim. In 2020, she was named Vogue Japan’s women of the year.
Nana’s Instagram feed is a portfolio of artistic and stylish posts, ranging from professional photoshoots to glimpses of her daily life, but all with a consistent unique taste. Her posts show her effortless fashion sense and professionalism. As a model, she promotes top brands such as Chanel with her chic and edgy style, where she currently serves as a House Ambassador.
Married to actor Masaki Suda, their relationship is adored by fans and symbolizes a power couple in the Japanese entertainment industry. Nana’s success in both her acting and modeling career makes her a multi-talented and admired figure in both Japanese and international fashion and cinema.
13. Anne Nakamura
2.9M Followers
Category: Model/TV personality
Anne Nakamura is a model, actress, and talent recognized for her active roles in television dramas, variety shows, and commercials. She initially gained attention in TV with her cheerful personality and relatable charm. On top of that, Anne has made a name for herself as an ambassador for brands like Under Armour, where she showed her passion for fitness and self-improvement. Her collaboration has built her sporty and disciplined image among fans, often seen in her toned physique.
On Instagram, Anne shares posts of her outfits, professional photoshoots, fitness routines, and snippets of her daily life, maintaining a balance between glamorous and casual moments. Her posts inspire followers with stylish looks and a focus on health & wellness. By combining entertainment and her real life, she has made herself a beloved figure in the Japanese media landscape.
Anne has worked with other brands including MaxMara, Cartier and Louis Vuitton.
14. Peco
2.5M Followers
Category: Model/YouTuber/Designer
Peco, a Japanese model, YouTuber and designer & producer for her 80s mood fashion brand Tostalgic Clothing, is respected for her playful but responsible personality and vibrant fashion style.
Her Instagram features colorful, whimsical outfits, often showcasing bold and playful fashion that resonates with her followers. As a single mother, she frequently shares glimpses of her life with her son, including heartfelt moments and family milestones. Peco continues to honor the memory of her late husband, Ryuchell, who was also a model and YouTuber, with whom she built a distinctive image of love and individuality celebrated by fans.
In addition to her modeling and personal posts, Peco is an advocate for embracing one’s true self and has become a symbol of self-expression. Her influence extends to collaborations with brands such as Reebok that reflect her playful and bold aesthetic.
15. Ayami Nakajo
2.4M Followers
Category: Model/Actress
Ayami Nakajo is a Japanese fashion model and actress, born between a British father and Japanese mother. Ayami started her career as an exclusive model for fashion magazine “Seventeen” in 2011. The following year, she made her acting debut in a TV drama. She has also appeared and starred in dramas and movies such as “Nurse in Action!” and “Fatal Frame”, as well as music videos and commercials.
Ayami’s Instagram is a treasure trove for her fans, offering a glimpse into her glamorous world. With pride and excitement, Ayami shares the magazine covers and advertising campaigns that feature her, highlighting her achievements. At the same time, she shares casual behind-the-scene shots and pictures from her daily life.
Ayami has collaborated with major Japanese companies like GU, United Arrows, KATE and Suntory, as well as with international luxury brands such as Chanel, Cartier, Ralph Lauren and Jimmy Choo.
16. Ayaka Miyoshi
2.2M Followers
Category: Model
Ayaka Miyoshi is a model and actress known for her stylish look in the fashion industry. She first gained attention as an exclusive model for Seventeen, and later became a prominent actress with roles in popular projects like “Alice in Borderland” and “Dance With Me”. She also starred in “Knuckle Girl”, expanding her reach to global audiences. Currently, she serves as the Japan ambassador for the renowned brand Tiffany & Co.
Her social media account truly reflects her modelling life. She shares pictures of herself attending fashion shows and promotes luxury clothing. She also enjoys travelling and spending time with other models. Each image is thoughtfully chosen to create a stylish and fashionable atmosphere.
Ayaka has had the opportunity to work with prestigious brands such as Prada, Tiffany, Gucci, Armani, the popular Japanese fruit juice Natchan, and famous skincare brand Sea Breeze.
17. Nana Eikura
2M Followers
Category: Model/Actress
Nana Eikura is a Japanese actress and model known for her charming smile, her stunning style and her versatile presence in the entertainment industry. Born in 1988, she began her career as a model before transitioning into acting, where she quickly gained recognition in notable TV dramas and films. Her works include roles in dramas like “Library Wars” and “Tokyo Tarareba Girls”, where she showed her ability to portray complex and relatable characters. More recently in 2023, she launched her own clothing brand “newnow” with the motto ‘Clothes that live in the ever-changing present’.
On Instagram, Nana shares professional photoshoots and behind-the-scenes of her work for the most part, but also mixes in personal content. Her content often includes posts to promote newnow, snapshots of her everyday life and collaborations with luxury brands like Tod’s and Boucheron, where she embodies timeless elegance in high-end jewelry and clothing campaigns.
Nana balances her career with her personal life as a mother, continuing to inspire many with her graceful approach to both her professional and private life.
18. Karen Takizawa
2M Followers
Category: Model/Actress/TV personality
Karen Takizawa is a model, actress, and TV personality loved for her unique sense of humor and distinctive speech style. Born to a Ukrainian father and Japanese mother, she began her career as a model in 2008 and has since broadened her scope to acting and hosting, appearing in popular TV shows such as “Zenkoku! Datsuryoku Times” and “Futtō Word 10”. Her witty commentary and approachable personality have made her a fan favorite across Japan.
Karen’s Instagram shares a mix of casual and modish fashion photos, moments capturing her social life with others from the entertainment industry, and behind-the-scenes glimpses from her work, spreading her relatable charm. Beyond her media presence, she has authored a cookbook, “Karen’s Kitchen”, based on her interest in food and cooking.
As a brand ambassador, she has collaborated with high-profile brands like Cartier and Tiffany, underscoring her influence in the fashion and luxury sectors.
Karen is also well-known for her optimistic outlook and dedication, inspiring others with her philosophy of embracing life’s challenges with humor and resilience.
19. Meru Nukumi (Meruru)
1.9M Followers
Category: Model/TV personality
Meru Nukumi, popularly known as ‘Meruru’, is a Japanese model and TV personality known for her energetic charm and talents. She has gained recognition as an exclusive model for fashion magazines “Popteen” and now “CanCam”. She frequently attends major fashion events like the Tokyo Girls Collection, growing her presence as a fashion icon. On TV, Meruru appears regularly in shows like “School Kakumei!” and has also appeared in dramas such as “Koi Desu! Yankee-kun to Hakujou Girl”. Her friendly and bubbly personality has appealed to a broad audience.
On Instagram, she shares casual, cute and stylish daily looks that resonate with younger followers, particularly in their teens and 20s. She has also worked with prominent high-end brands like FENDI, Armani Exchange, COACH, Versace and Prada, actively engaging in promotional campaigns.
From fashion to entertainment, Meruru continues to build her position as an icon influencer for the younger generation.
20. Nanase Nishino
1.8M Followers
Category: Model/Actress/Former idol
Nanase Nishino is a Japanese actress, model, and former idol. She gained fame as a first-generation member of the Japanese girls group Nogizaka46, where she was a central figure in many hit singles like “Kizuitara Kataomoi”. Since graduating the group in 2018, she has focused on acting and modeling, with notable roles such as in the drama “Your Turn to Kill”. She has also won awards, including the Japan Academy Prize for her performance in the movie “Last of the Wolves”.
On Instagram, Nana mostly shares promotion campaigns and behind-the-scene moments from her acting work on-stage and on TV, with glimpses of her personal life including her drawings, recently for Pokemon characters. Known for her shy yet warm personality, she is admired for her lovable character, her love of art, and her interest in birds.
She has also worked as an ambassador for jewellery brand Platinum Guild International, and has been the face for advertising campaigns of several brands including Tod’s and Asahi.
Conclusion
Japanese models are highly desired in the fashion world because of their stunning looks and ability to adapt to different styles and trends. They’ve become successful by collaborating with top fashion brands, featuring in international magazines, and participating in major fashion shows worldwide.
As the popularity of Instagram for marketing purposes continues to grow, influencers continue to thrive in Japan. Collaborating with influential Japanese models on Instagram can yield high-impact results for luxury brands entering the Japanese market or entrepreneurs looking to enhance their presence. Their authenticity and ability to endorse products that resonate with their followers ensure maximum engagement and a powerful impact.
Working with Japanese models and celebrities can be expensive, starting from around $1000 and going much higher. The power of Instagram model influencers extends beyond the platform, as many also appear on TV and endorse commercial products. Many brands also collaborate with Japanese models and celebrities when holding a fashion event or party to promote their brand. While their follower count may not match that of influencers in other countries, their mainly Japanese-speaking audience makes them a valuable target for targeted local marketing campaigns. Instagram remains the preferred platform for famous people in Japan, allowing seamless connection with local and global audiences.
If you need help to start your Influencer campaign, do not hesitate to reach out. Our team at JapanBuzz specialises in influencer marketing and has worked with renowned brands worldwide. Reach out for support to kickstart your campaign and make a lasting impression in the Japanese market.
