Instagram is the ideal platform for Japanese models to display their talent and influence, thanks to its focus on visual-led content. The popularity of fashion and beauty-related posts on the platform has motivated models to utilise their feed as a portfolio, sharing carefully crafted images that showcase their creative flair and personality. Instagram becoming a place where talent agents can discover new and up-and-coming models. Even established runway models embraced the platform to connect with their online followers. Using the features of Instagram, such as Stories and Reels, Japanese Instagram models have expanded their reach, gained a loyal global following, and become influencers.
In recent years, the modeling industry has witnessed greater diversity, including an increased representation of Asian models. Japanese fashion models have gained recognition for their unique personalities and strong presence. Many of them have had the opportunity to walk the runways of renowned fashion shows, making them aspirational figures and role models for many Japanese women.
Working with Japanese IG Instagram models is a great choice for brands, especially for fashion, luxury, beauty, or lifestyle campaigns in Japan.
In this article, we will introduce 20 Japanese models based on their number of followers, name recognition, and recent activities.
Top 20 Japanese Models to Follow on Instagram
1. Kiko Mizuhara
7.8M Followers
Category: Model/Actress
Kiko Mizuhara is the most followed model on Instagram in Japan. Born to an American father and a Korean mother, she’s a renowned actress, model, and a favourite of Chanel. She has become one of Japan’s prominent style influencers, known for her unique fashion sense. She was featured on the cover of i-D Japan, where she was acclaimed as the “Future of Japan.” Kiko has a large social media following in Japan and throughout Asia, making her one of the most followed influencers in the region.
Her Instagram features fashion snaps and moments from her life. She also shares images from her travel adventures, where she enjoys interacting with nature. Her love for the ocean and water is well known, and this theme runs across her Instagram account.
She has collaborated with various brands such as Diesel, Omega, Uniqlo, Jil Sander Navy, Haagen Dazs, and Huawei for their commercials. She has also partnered with Opening Ceremony multiple times.
2. Yuko Araki
4.8M Followers
Category: Model/Actress
Yuko Araki is a Japanese actress and fashion model. Araki was recruited when she was in elementary school, and her first leading film role was Ikari o Nagero in May 2008. Araki became an exclusive model for the magazine non-no in 2014. Following that, her first leading television drama role was the Fuji Television drama Love Love Alien in 2016. Araki is also interested in music and is known to play the trumpet.
Yuko’s Instagram offers a mix of her modelling life and her friendships. She shares product shots where she promotes various brands, showcasing her work as a model and celebrity. Additionally, she enjoys sharing pictures of Japanese food, expressing her love for the cuisine. Through her account, followers can peek into her professional life and personal moments.
She recently promoted Miss Dior and Dyson Hair Care Japan.
3. Nakajo Ayami
2.4M Followers
Category: Model/Actress
Nakajo started her career as a model in 2011. The following year, in 2012, she made her acting debut in a TV drama. She has also appeared in numerous movies, music videos, and commercials.
Nakajo’s Instagram is a treasure trove for her fans, offering a glimpse into her glamorous world. She proudly displays her impressive collection of stylish purses, adding a touch of elegance to her posts. Nakajo often shares magazine covers that she’s featured in, highlighting her achievements in the entertainment industry. It’s a fun space for fans to stay connected with Nakajo and celebrate her accomplishments.
She recently had a memorable collaboration with GU, where she appeared in their advertisement dressed as Arale from the beloved manga series “Dr. Slump.” She has also worked with Suntory and showcased the newly designed “J12” wristwatch from Chanel.
4. Ayaka Miyoshi
2.1M Followers
Category: Model/Actress
Ayaka was previously a top model for Seventeen magazine. In addition to modelling for “25ans” and “ELLE JAPON,” she has appeared as an actress in numerous TV dramas and movies.
Her social media account truly reflects her glamorous life. She shares pictures of herself attending fashion shows and promotes luxury clothing. She also enjoys travelling and spending time with other models. Each image is thoughtfully chosen to create a stylish and fashionable atmosphere.
Ayaka has worked with prestigious brands such as Prada, Tiffany, Gucci, Louis Vuitton, Armani, the popular Japanese fruit juice Natchan, and famous skincare brand Sea Breeze.
5. Jun Hasegawa
1.7M Followers
Category: Model/Actress
Jun Hasegawa is a Japanese-American model who is affiliated with Isle management. Hasegawa became a popular model when she was an exclusive model in the fashion magazine Vivi in 2005. She appeared in the magazine for eight years and also appeared in the magazine Glamorous.
Jun’s Instagram is like a peaceful nature retreat. Besides her fashion images, she shares amazing pictures of the ocean, mountains, and clouds, making you feel calm and relaxed. Jun also practices yoga in beautiful outdoor settings, surrounded by lush greenery. Jun’s Instagram is a must-follow if you’re looking for a soothing journey through nature.
She has recently collaborated with Chaumet and Za Cosmetics.
6. Reina Triendl
1.7M Followers
Category: Model/Actress
Born in Vienna, Austria. Reina has worked as a cute model for the fashion magazine “JJ” and many other magazines. She has also appeared in movies and dramas and has experience modelling for Tokyo Girls Collection. In addition to her beauty, she’s also fluent in German, English, and Japanese.
Reina’s Instagram is a delightful blend of fashion and nature. She showcases her fashion shoots and brand collaborations, adding a touch of style to her posts. When not working, she shows relaxing moments enjoying her life in Japan.
Meiji recently worked with Reina to launch Galbo Twist. She has also collaborated with Musee Platinum and E Hyphen World Gallery.
7. Emi Suzuki
1.2M Followers
Category: Model/Actress
Emi, known for her iconic hair, made her debut in 1999 after successfully auditioning for a modelling job. Since then, she has expanded her career to include acting and singing. She is a highly versatile model and is very keen on art.
Emi’s Instagram account is a mix of fashion, perfumes, cats, cosmetics, and bags. She uses Instagram to promote her career and to show off-duty moments. In particular, she likes to post images with her cat.
Emi Suzuki has collaborated with many luxury brands, including the renowned cosmetics brand Shiseido, Suntory, Meiji and OPC.
8. Emma
959K Followers
Category: Model
Emma started her career as a model for “ViVi” and worked as a TV personality. Since then, she has been actively involved in fashion shows, television appearances, and events, gaining recognition and expanding her portfolio.
Emma’s Instagram is a captivating fusion of fashion and urban aesthetics. She proudly shares pictures of the clothes from her own brand, ER, showcasing her unique style and creativity. The backdrop of her pictures often includes architecture, highlighting her appreciation for the cityscape. Additionally, Emma keeps her followers updated with exciting details about her recent collaborations with luxury fashion brands.
Besides working on her clothing brand, ER, she has worked with Louis Vuitton for their Cruise collection and collaborated with Chloe Japan. She also regularly partners with Balenciaga and Fendi
9. Ai Tominaga
965K Followers
Category: Model/Actress
Ai Tominga has been described as one of the first Asian models to walk European catwalks. She started her fashion career at the age of 17 when a picture of her wearing a school uniform appeared in Vogue magazine and soon appeared at New York Fashion Week. Besides modelling, she also gained fame as a TV and radio host and worked as an actress.
She shares candid moments of herself enjoying food, staying fit and having fun on her Instagram page. The contrast between her stylish outfits and personal snapshots is part of why many people adore her.
She’s also an ambassador for the JOICFP (Japanese Organization for International Cooperation in Family Planning) and the Ethical Lifestyle SDGs Ambassador for the Consumer Affairs Agency of Japan. Ai also recently collaborated with Vacheron Constantin, Wallpaper China and Gucci.
10. Takizawa Makiko
897K Followers
Category: Model
In her early 30s, while raising children as a housewife, she was scouted by the popular magazine “VERY” and appeared in the magazine. Since then, she has gained explosive popularity among readers and become an exclusive model. Since then, she has worked as a cover model. Her fashion sense and the careful and wonderful lifestyle she conveys through her magazine and SNS have won her support from people of all ages, and she is also active on TV and in advertisements. Mother of one son and two daughters, she received the 9th Best Mother Award in the culture category in 2016. She is currently streaming on YouTube “TAKIMAKI CHANNEL”.
Takizawa’s Instagram is a feast for the eyes, filled with vibrant and colorful food, particularly fish dishes. From sushi to sashimi, her account showcases an array of mouthwatering culinary creations. She also shares mirror selfies, offering a glimpse into their personal style and confidence. Whether it’s experimenting with new recipes or capturing the perfect angle, their Instagram exudes a delightful combination of food and self-expression
She has collaborated with Banana Republic. Also, she received an exclusive invitation from Christian Dior to celebrate the brand’s remarkable 100th anniversary, emphasizing her significance in the fashion industry.
11. Yuka Mannami
862K Followers
Category: Model
Yuka Mannami is a Japanese fashion model who initially worked as a nurse. She was discovered through Instagram at the age of 23 and made her runway debut walking for Fendi in Tokyo. Yuka has been featured in advertising campaigns for renowned brands such as Shiseido, Uniqlo, Givenchy, Gap Inc., Nordstrom, Aldo Shoes, and Bottega Veneta. Her work has graced the pages of magazines including Teen Vogue, Harper’s Bazaar Hong Kong, CR Fashion Book, Vogue Italia, and American Vogue.
Her Instagram offers a blend of fashion, nature, and exciting collaborations. She often shares stunning photos in black dresses, highlighting her timeless sense of style. Updates about her collaborations with fashion brands add an element of excitement to her feed. Yuka’s account also features pictures with plants and trees as a backdrop, embracing the beauty of nature. It’s a wonderful combination that showcases her fashion flair while appreciating the wonders of the natural world.
This stunning model has lent her beauty and style to MAC Cosmetics in their captivating campaigns. She has also been featured in the Lee Jeans Originals Campaign for Fall/Winter and she also recently collaborated with Dara Birnbaum.
12. Yuri Ebihara
857K Followers
Category: Model
Yuri is a Japanese fashion model who was born in Japan. During her career, she has graced the covers of various fashion magazines, including CanCam, AneCan, and MUSE. Alongside her successful modeling career, Yuri is also involved in the production and design of fashion items, showcasing her versatility and creative skills beyond the runway.
Yuri’s Instagram account revolves around fashion, modeling, and friendship. She proudly shares pictures displaying her collection of purses, showcasing her unique sense of style. Following Yuri on Instagram provides not only fashion inspiration and glimpses of her accomplishments, but also heartwarming moments shared with her friends.
She has recently worked with Lauren Ralph Lauren, bringing her unique style and charm to the brand. She has also established a regular collaboration with TOD’s and Anessa.
13. Kozue Akimoto
533K Followers
Category: Model/Actress
Kozue is a talented model famous for her stylish black hair and matching wardrobe, which has captured the attention of many street-style photographers. Her distinctive appearance has led to features in prestigious magazines like Vogue Taiwan, Harper’s Bazaar China, Grazia, and Elle Japan, as well as Hypebae, Nylon, and GQ Japan.
Her Instagram feed is incredibly stylish. She dresses in a modern way but also pays homage to the past, hanging out with other models and celebrities. When people look at her Instagram page, they can feel like they’re a part of her glamorous world.
Apart from her work in editorial shoots, Akimoto has also had the opportunity to walk on runways during fashion weeks in Japan, Milan, and Paris. She has been part of campaigns for renowned brands like Givenchy, Kenzo, and Adidas.
14. Karen Fujii
515k Followers
Category: Model/Actress/Singer/Dancer
Karen Fujii is a Japanese entertainer who sings, dances, models, and acts. She’s part of a J-Pop group called Happiness and used to be a member of E-girls and ShuuKaRen. She also models for magazines like JJ and Nicola.
Karen’s Instagram is focused on fashion and modeling. She enjoys wearing black dresses and shares pictures of herself showcasing her elegant style. Karen also promotes skincare products, sharing her favourite ones and offering beauty tips. Her account showcases stunning photos from brand photoshoots, where she models fashionable clothes.
She’s partnered with many well-known brands across different industries. Some of these include the cosmetics company Kose, Naturism, Samantha Vega Girl and RMK. She has also acted as an ambassador for LDH Martial Arts.
15. Hana Matsushima
386K Followers
Category: Model/Actress/Singer/Dancer
Hana Matsushima is a talented Japanese model and actress. She’s well-known for her work in magazines, as well as her appearances on TV and commercials.
Hana’s Instagram is perfect for fitness enthusiasts, as it’s filled with inspiring exercise pictures. She shares her workouts and fitness journey, encouraging her followers to stay active and maintain a healthy lifestyle. Hana also collaborates with fashion brands and shares promotional pictures on her account. Additionally, she keeps her followers informed about her latest projects, providing exciting updates.
She has collaborated with a variety of well-known brands, including UNIQLO, Christian Dior, HEUER watches, and Prada.
16. Mona Matsuoka
165K Followers
Category: Model
Mona Matsuoka was born in Atlanta, USA, to an American father and a Japanese mother. She made her international runway debut at the age of 15, walking in the Milan Collection and ANTEPRIMA show. When she turned 16, the age limit for models to appear in shows was lifted, leading to numerous offers from high fashion houses. In 2014, Mona received the prestigious “Women of the Year” award from Vogue Japan, which recognises outstanding women who have made a significant impact that year.
Mona’s Instagram is a celebration of self-expression and creativity. She shares confident photos that highlight her unique beauty and promote body positivity. Her account also showcases her talent for street photography, capturing the vibrant energy of urban life through her lens. With a passion for music, Mona shares news about her DJ events where she showcases her skills. Her love for food is evident through sections of her Instagram highlights, allowing her followers to indulge in her culinary experiences.
She walked the runways for CHANEL, MIU MIU, and KENZO.
17. Kiko Arai
152K Followers
Category: Model
Takako Arai is a Japanese female model from Osaka, Japan. She gained recognition and acclaim by winning the Miss Japan Grand Prix in 2012. Takako’s educational background includes a degree in Health and Sports Management from Osaka University of Health and Sport Sciences. Her expertise in health and sports has played a role in shaping her career and contributed to her success as a model.
Kiko’s Instagram is dedicated to promoting fitness and maintaining a healthy lifestyle. She shares her gym workouts and outdoor adventures to inspire others to stay active. Kiko also posts pictures of delicious and nutritious meals, encouraging a balanced approach to eating. Her account a great resource for those looking for motivation and ideas to lead a fit and healthy life.
She has had the opportunity to collaborate with renowned fashion brands such as Calvin Klein and Prada. She has also worked with Zara and, more recently Chanel.
18. Tao
151K Followers
Category: Model
Tao started her career as a model and has worked with renowned brands such as Alexander Wang, Chanel, Dolce & Gabbana, Miu Miu, and Yves Saint Laurent, among others. She received the prestigious “Women of the Year” award from Japanese Vogue. Tao has appeared in prominent fashion stories for magazines like i-D, Interview, V Magazine, W, Harper’s Bazaar, and Vogue. She also had a role in the movie “Batman v Superman: Dawn of Justice,” directed by Zack Snyder, where she starred alongside Ben Affleck, Henry Cavill, and Jesse Eisenberg.
Tao’s Instagram is devoted to promoting social causes that are deeply meaningful to her. She actively shares posts advocating for women’s rights, spreading empowering messages. Moreover, Tao is passionate about environmental conservation and frequently participates in activities like beach cleaning to help protect the planet. Her account serves as a platform to inspire change and raise awareness about these important issues.
Tao recently collaborated with Prada, highlighting her involvement and presence in the fashion industry.
19. Rina Fukushi
72.9K Followers
Category: Model
Rina Fukushi is a Japanese model who was born in Manila, Philippines. Her father is Japanese-American, and her mother is Spanish-Filipino. She grew up in Tokyo, Japan. At the age of 14, she was discovered in Harajuku and started modelling in Tokyo Fashion Week. Rina has achieved several milestones in her career, including gracing the cover of Vogue Japan and walking in Paris Fashion Week. She debuted as a Louis Vuitton exclusive and has also walked for renowned fashion brands such as Alexander Wang, Marc Jacobs, Bottega Veneta, Chloé, and Miu Miu.
Rina’s Instagram offers a blend of fashion brand shoots and glamorous modeling. She shares heartwarming pictures of her beloved dog, capturing the special bond they share. Rina’s account also showcases her skills as a model, with striking photos from brand shoots that highlight her versatility and personal style. Additionally, her posts provide glimpses of her confident and elegant runway walks.
She has collaborated with big brands like Dolce & Gabbana, Kenzo, and The Gap.
20. Chiharu Okunugi
50.1K Followers
Category: Model
Chiharu Okunugi is a Japanese female model who has been featured in various advertising campaigns, editorials, and runway shows. She’s represented by Satoru Japan Inc. Tokyo, Storm Model Management London, Women Milan, Women Management Paris, and New York Model Management New York.
On Instagram, Chiharu shares stunning pictures of her fashion lifestyle. She often shares moments with friends, which makes a connection with her followers. She also enjoys the sun and nature, posting images and videos that showcase her love for travel.
She has worked with top brands like Tom Ford, Esprit, Louis Vuitton, and Aritzia. Also, she is a regular collaborator with Zara.
Conclusion
Japanese models are highly desired because of their stunning looks and ability to adapt to different styles and trends. They’ve become successful by collaborating with top fashion brands, featuring in international magazines, and participating in major fashion shows worldwide.
If you are looking to promote your brand in Japan, you should consider working with models and influencers. The power of Instagram models extends beyond the platform, as they also appear on TV and endorse commercial products. While their follower count may not match that of influencers in other countries, their predominantly Japanese-speaking audience makes them a valuable target for targeted marketing campaigns. Instagram remains the preferred platform for famous individuals in Japan, allowing seamless connections with local and global audiences.
The price for working with models in Japan depends on their experience and recognition. The cost of a partnership when working with models can start from $2000 and go much higher. Models tend to have more of an international following compared to other Japanese influencers, so this is something to consider too.
If you require assistance to start your influencer campaign in Japan do not hesitate to reach out. Our team at JapanBuzz specializes in influencer marketing and has worked with renowned brands worldwide. Reach out for support to kickstart your campaign and make a lasting impression in the Japanese market.
