With the recent relaxation of mask rules, Japanese people are starting to feel more confident to travel again, with YouTube, Instagram and TikTok tourism influencers fueling their desires.
Social Media plays an important part in the growth of outbound and local tourism in Japan. Japanese people are using YouTube, Instagram and TikTok to find information about their ideal travel destination. Likewise, hotels in Tokyo and regional Japanese resorts are using Influencers to promote their destinations. You may have even seen some of this in English with PewDiePie, now living in Japan and promoting local resorts to an international audience. In some cases, regions have even teamed up with VTubers to create campaigns around local travel, which have been very successful. Internal tourism is very popular in Japan, as the country has many high-quality resorts and destinations. Also, safety, comfort and convenience are hard to beat for Japanese consumers.
We expect the travel sector to grow in 2023. Popular travel outbound destinations feeling the growth include Hawaii, Korea, France, Italy, UK, USA, Germany and Switzerland. In this list of travel YouTubers and Instagram users in Japan, we introduce a few of the influencers you may wish to partner with for your next campaign.
Best Japanese Travel and Tourism Influencers 2023
- Bilingirl Chika
- Suzukawa Ayako
- Haiji’s Japanese food collection
- Solo Solo Travel
- Suit Travel
- EXIT JACK
- Kubo Tabi
- Onoda
- Travelife Couple
- Halno Kujiraoka
1. Bilingirl Chika
1.54M Subscribers
This bilingual English and Japanese influencer is the most well-known Japanese Travel Youtuber. She lived in the USA for 16 years, until her graduation from an American university. In her videos, she shows lots of her trips abroad with her children and her husband. Her contents, which show English tips for travel, are popular with English learners in Japan.
2. Suzukawa Ayako
1.02M Subscribers
This influencer is a Japanese content creator best known for her love of trains, as she introduces transportation systems she used during her trips. She shares her experiences with interesting features of the various methods of transport. She mostly focuses on Japan, however in some videos she also showcases trains outside of Japan.
3. Haiji’s Japanese food Collection
1.01M Subscribers
Haiji is a Japanese solo travel influencer and food expert. In his content, he introduces hidden mid-priced restaurants around Japan. His ability to find hidden high-quality restaurants in Japan is loved by the viewers. We can see this from the number of the subscribers and continued growth of the channel.
4. Solo Solo Travel
943K Subscribers
This Japanese tourism Youtuber introduces his travel experiences not only in Japan, but also in other countries. Most of his content introduces luxurious travel experiences, such as luxury sleeper trains, and first-class air travel. He also introduces some mid-priced accommodation to make things more accessible.
5. Suit Travel
675K Subscribers
Suit Travel is a Japanese YouTube travel content creator who travels alone around the world in his suit. In his videos, he shares knowledge about public transportation and accommodation. We can see his rich knowledge and experience of travel through his content, and this will be the reason why his channel is loved.
6. EXIT JACK
523K Subscribers
Exit Jack shares videos of the many thrilling and fun experiences he experiences during his travels. He travels not only to popular tourist areas for Japanese people but also to some areas that are said to be dangerous to visit. His eccentric and adventurous travel videos appeal to viewers in Japan. He also writes about his experiences in his book, which is really entertaining, so it’s easy to see why he succeeded as a content creator.
7. Kubo Tabi
464K Subscribers
Kubo-Tabi are Japanese travel and tourism influencers who travel as a couple. They travel mostly around Japan, showing unique hotels and tourist areas. Their short videos, which highlight the interesting points of hotels they visit, are very catchy and popular. They recently visited Taiwan, so we can expect them to visit more countries.
8. Onoda
441K Subscribers
Onoda is a Japanese luxury travel YouTuber and influencer, making videos about his exclusive travel experiences on airplanes. One of his most viewed videos is one about his suites class experience on Singapore Airline, viewed over 3.6 million times. His luxury and exclusive travel experiences are very popular on Japanese Social Media.
9. Travelife Couple
441K Followers
This Instagram account is operated by a married couple, who mainly remain anonymous. They are authentic Japanese travel influencers who jet around the world for much of the year. By taking advantage of this background, they let their followers know tips on how to travel at a reasonable price, places to eat, visit and stay while travelling. From analysing the number of followers, we can say that they are one of the top travel Instagrammers in Japan.
10. Halno Kujiraoka
263K Followers
This Instagrammer is a Japanese photographer and travel influencer who flies around the world, taking beautiful pictures of interesting landscapes. The concept of his travel lifestyle is ‘fantasy’ and many of his images are beautiful and dreamy. appealing to many people.
Why work with Travel and Tourism Influencers in Japan?
There are many Japanese YouTube, Instagram and TikTok travel content creators who are excited to work with both international and local destinations. Despite reports of the downturn in Japanese outbound travel, we feel that now is the ideal time to start your influencer campaign. This is because the relaxation of travel restrictions is making Japanese consumers more confident in travelling abroad and planning their next trip. Starting now would be a great way to be ahead of the competition, spotting trends before they occur.
If you’re looking to work with Japanese Travel and Tourism influencers then please can get in touch.
