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A guide to media buying in Japan

Japanese Influencers, Marketing, Social Media, TVBy The JapanBuzz team3rd July 2020Leave a comment

Media buying in Japan is big business, with most of the 126.5 million Japanese population exposed to advertising each day. In fact the total spend for advertising in Japan last year was around ¥6,938.1 billion yen (around $64.8 billion).  The Media buying process ranges across multiple platforms and includes purchase, negotiation, and arrangement – aiming…

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