Remember sitting down as a kid and playing ‘The Game of Life’, more commonly known as ‘Life’, and having to choose a path from college all the way to retirement? This popular board game has recently received an update from Takara Tony, a Japanese kids entertainment, announced for release in June of this year, the…
Japan, one of the world’s most technological advanced nations recently gave birth to Liam Nikuro, the first highly realistic Japanese male virtual influencers. In response to the growing interest in artificial intelligence and the expected $3.6 billion global investment from the fashion industry, Miyaji Hiroshi in collaboration with Wang Seku founded 1secInc. in January of…
We’re excited to see what developments 2019 brings for marketing in Japan. Below are some interesting ideas and trends that could change the face of influencer marketing in Japan. Virtual YouTubers (VTubers) Virtual YouTubers, generated using voiceovers, motion capture and 3D, are now becoming popular in Japan. The reason for this growing demand in virtual…
Today, we’ll look at 5 Japanese automotive brands and how they ran some of their social media campaigns in Japan. We selected 2 non-Japanese brands and 3 Japanese brands in the automotive industry to take a closer look at how their social media campaigns were run to reach the Japanese audience. Let’s go over some…
2019 will be a great year to market your product in Japan using influencer marketing. Below are 10 top business accounts and publisher accounts on Instagram for inspiration. 1. Tasty Japan A fun cooking recipe account. 4.3 million followers https://www.instagram.com/tastyjapan 2. Tastemade Japan An account focused on Japanese food, travel and design. 1.7 million followers…
As the comes to a close here’s a run down of the top 20 most popular Instagram accounts and Japanese influencers in Japan! Naomi Watanabe A famous Japanese comedian with 8.4 million followers https://www.instagram.com/watanabenaomi703 View this post on Instagram 台湾へお仕事で2日間だけ行ってきました！ 待ちに待った小籠包が来た時の顔やば🤪 デブ丸出し😂😂 からの食べた時の満足顔ウザ😂 お気に入りはタロイモ小籠包👻 #😋 #🇹🇼 #好食 A post shared by 渡辺直美 (@watanabenaomi703) on…
Influencer Marketing in Japan can be as much as 9 times more effective than traditional advertising. However often measuring success is more difficult than traditional marketing. Businesses are often spending large budgets on campaigns, so understanding a return on investment is good to know. Here are 4 easy ways to track ROI for Influencer Marketing.…
We mentioned a little bit about TikTok in a previous post. To recap, TikTok is a video sharing platform enjoyed by over 500 million monthly active users in over 150 countries since the launch in 2016 (WOW!). In Japan, some say that more than 70% of teens know or have used the app. It’s predominantly…
Time flies so fast – we’re already entering into the final quarter of 2018! Now is a great time to review major social media platform trends in Japan including one of the biggest marketing trends, Influencer Marketing. Looking ahead will allow us to plan for 2019, so let’s look at progress and prediction by social…
You might think #PR is only an English word, but in Japanese it very common and it’s pronounced ピーアール (piーaーru) and is understood by Japanese Social Media users as an indication of promotional activity. It’s often thought in other countries that the hashtag #PR gives negative sentiment to sponsored posts, making them seem “too sponsored”…