NOTE is a modern Japanese blogging platform, that has been gaining popularity. The active monthly users recently reached 6.3 million and it’s still growing. The main users are business people aged 20 to 40 and half of the users are working people. In this article, we will introduce the top 10 influencers on Note in…
TikTok is an attractive platform for influencer marketing in Japan. According to Statista, TikTok Japan is used by almost 58 percent of Japanese people aged 13 to 19 years old. It has about 12.6 million monthly active users and this number is growing. TikTok Japan is a great marketing tool for those looking to target…
As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this article, we introduce 5 recent examples of Japanese influencer campaigns. We…
The opinions of influencers are undoubtedly significant in boosting consumer’s buying behaviour in Japan. According to a report on consumer behaviour by Chocostory, 30 percent of people surveyed reported that they would purchase products based on influencer and celebrities posts. Virtual influencers are similar to human influencers, but are fully managed by their creators. From…
How big is influencer marketing in Japan? We all know that influencer marketing has rapidly grown globally, given that the market went from $1.7 billion in 2016 to $9.7 billion in 2020 and to $13.8 billion in 2021. Japan is no exception and reports have shown that the market grew from $163 million in 2018…
Japanese people are held in high regard for their fashion sense around the world and it’s always a hot topic. Instagram is similar to a fashion guide book for Japanese fashionistas, so here we explore the Japanese fashion influencers who give out their fashion tips. Here’s the list of Japanese fashion influencers for 2022. @mi0306chi [email protected]…
Who are the influencers to follow in Japan in 2022? In this post, we will introduce the top 10 Japanese influencers by the number of Instagram followers in Japan. Knowing about the Japanese mega influencers is important to first understand the trend and the reasons why they are popular among the Japanese audience. Here is…
As food is an integral part of our life, food content has always been in high demand. Japan is no exception, as Japanese people are always eager to know where to eat delicious meals. As Instagram is a visual-based platform, it has been a perfect platform for foodie influencers. In this article, we introduce from…
Many Japanese Instagram user search for information by using hashtags. Most of them though are in Japanese, making it difficult for foreign companies to connect with the Japanese audience. In this article, you can find information about the trending hashtags and how Japanese influencers engage with their audience in Japan. Here is the list of…
If you want to know what trends are coming to the Japanese Influencer market, this is the right place. In the last year, we have seen the domestic influencer industry in Japan scale significantly with advertising spend moving away from traditional channels into the influencer sphere. As more people stayed home due to several waves…