Who are the influencers to follow in Japan in 2021? In this post, we will introduce the YouTube, Instagram and TikTok influencers with the highest rankings in Japan. Even if you’re a brand looking for less costly influencers to start your next inspiring campaign, you first need to know the Japanese mega influencers and understand…
Influencer marketing in Japan has grown very quickly over the past few years. This is in line with global trends and according to estimates, influencer marketing spend is globally set to increase up to $15 billion dollars by 2022. Even the Covid-19 pandemic couldn’t stop its growth last year and only strengthened the power of…
Looking back on the last twelve months, here at JapanBuzz we’ve been reflecting on what has been an extraordinary year and how it might affect the world of Japanese Influencer Marketing in 2021. The impact of Covid-19 has touched every workplace and restrictions on daily life are still continuing for many of us. We have…
Japan’s E-commerce market ranks fourth in the world behind the U.S, China, and the U.K, and is expected to reach $325 billion USD by the end of 2026. Due to its internet penetration rate north of 93% even for older generations, highly urbanised population and highly developed distribution channel, E-commerce revenue is also forecast to…
Japanese YouTubers have entertained us with some incredible videos over the past twelve months. During Coronavirus-induced national lockdowns, videos uploaded onto the platform by famous influencers like Naomi Watanabe were also a huge source of inspiration and support. YouTube continues to hold its number one position for social media in Japan in 2020, and according…
Japan is one of the largest markets for cosmetic and personal care products around the world. In addition, the market value is increasing year on year which makes Japan an excellent market for beauty companies. However, due to Covid-19 people are staying at home longer than before, wear masks when going outside, and have fewer…
This year brands in Japan have been forced to adapt to the unexpected Covid-19 pandemic. In this article we’ll take a look at how influencer marketing has changed during the stay-home period, and what brands can now do to approach consumers. We’ll also look into how influencer marketing in Japan has evolved in recent years…
Japan is the birth place of anime and manga, so as expected illustration is very popular among Japanese influencers. Parenting themed illustrators are one of the most popular categories of illustrators. Parenting diaries are drawn based on actual experiences, and are very popular as they can be a helpful reference and viewers made up of…
Media buying in Japan is big business, with most of the 126.5 million Japanese population exposed to advertising each day. In fact the total spend for advertising in Japan last year was around ¥6,938.1 billion yen (around $64.8 billion). The Media buying process ranges across multiple platforms and includes purchase, negotiation, and arrangement – aiming…
The word Otaku (nerd) hasn’t had a very good image in the past and is often seen as a little anti-social and unfashionable. Otaku are people who show a very strong interest in hobbies or specific fields/genres. Since 2000 the definition has expanded, first seen as anime-related, but now many activities are seen to be…