Twitch has grown to be the leading game streaming platform in the world, with 2.2 million broadcasters monthly, and 15 million daily viewers in 2018. This is also true in Japan, where their top pro gamers are flocking to Twitch, leaving other older more traditional platforms such as YouTube Live or NicoNico. Its strength lies…
Japanese magazine ViVi, one of the Asia’s top fashion magazines targeting teens and young women, recently revealed their annual ‘Top 10 Hottest Guy Ranking in Japan’. It’s the easiest way to see what kind of looks younger Japanese girls are attracted too. We’ve picked those that have popular instagram accounts and are influencers in Japan,…
How we can use love stories when marketing in Japan and how can these themes be tied to influencer marketing? Across the globe love stories significantly affect people’s emotions, and are a powerful and entertaining form of content. In today’s post, we take a look at how love stories used within Japanese marketing, especially those…
Youtube recently revealed that there are 63 million YouTube users in Japan. Youtube is a great platform if you want to publish long tail marketing videos. In Japan, many companies have collaborated with YouTubers to advertise their products. The video game and beauty industries have used YouTuber Influencer marketing the most Japan. Last year, there…
Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost consumer buying behaviour. Japanese Social Media (SNS) users are used to see hundreds of advertisements, so they have become more selective of what to consume. To stand out from the crowd and to gain more…
Here’s the top 20 most popular Instagram accounts and Japanese influencers in Japan 2019! Don’t miss it! 1. Naomi Watanabe 8.8 million followers A famous Japanese entertainer. She’s starting her career in NY this year. 2. Rola 5.5 million followers A famous model in Japan. Now living in L.A. she’s active on the world stage.…
Instagram is one of the most popular social media platforms in Japan and it’s very popular for Japanese users to communicate within the Fashion and Beauty industries. Instagram has become part of the younger generation’s daily life. By looking at Instagram buzzwords, you can easily get an idea of modern Japanese influencer beauty trends in…
Remember sitting down as a kid and playing ‘The Game of Life’, more commonly known as ‘Life’, and having to choose a path from college all the way to retirement? This popular board game has recently received an update from Takara Tony, a Japanese kids entertainment, announced for release in June of this year, the…
Japan, one of the world’s most technological advanced nations recently gave birth to Liam Nikuro, the first highly realistic Japanese male virtual influencers. In response to the growing interest in artificial intelligence and the expected $3.6 billion global investment from the fashion industry, Miyaji Hiroshi in collaboration with Wang Seku founded 1secInc. in January of…
We’re excited to see what developments 2019 brings for marketing in Japan. Below are some interesting ideas and trends that could change the face of influencer marketing in Japan. Virtual YouTubers (VTubers) Virtual YouTubers, generated using voiceovers, motion capture and 3D, are now becoming popular in Japan. The reason for this growing demand in virtual…