The 2020 Tokyo Olympics are now underway after a year-long delay due to Covid-19. It is truly going to be an Olympics unlike any other with no spectators at stadiums and strict rules for athletes to follow such as no hugging on medal podiums. Due to the recent rise in Coronavirus cases, there is mixed…
Japan is renowned across the world for its unique cultural identity and intricate social customs. Despite this, the planning required to break into the 3rd largest economy in the world is often lacking. As in other countries, the quickest and most effective way to increase your brand awareness in Japan is through Japanese Influencer marketing.…
What are the most popular hashtags in Japan on Instagram? In this article, we’ll introduce and translate the trending Japanese hashtags in 2021, and also explain which community hashtags Japanese Instagram or “Insta” users are searching for to connect with fellow like minded folk. As you may already have read, a post with at least…
Who are the influencers to follow in Japan in 2021? In this post, we will introduce the YouTube, Instagram and TikTok influencers with the highest rankings in Japan. Even if you’re a brand looking for less costly influencers to start your next inspiring campaign, you first need to know the Japanese mega influencers and understand…
Influencer marketing in Japan has grown very quickly over the past few years. This is in line with global trends and according to estimates, influencer marketing spend is globally set to increase up to $15 billion dollars by 2022. Even the Covid-19 pandemic couldn’t stop its growth last year and only strengthened the power of…
Looking back on the last twelve months, here at JapanBuzz we’ve been reflecting on what has been an extraordinary year and how it might affect the world of Japanese Influencer Marketing in 2021. The impact of Covid-19 has touched every workplace and restrictions on daily life are still continuing for many of us. We have…
Japan’s E-commerce market ranks fourth in the world behind the U.S, China, and the U.K, and is expected to reach $325 billion USD by the end of 2026. Due to its internet penetration rate north of 93% even for older generations, highly urbanised population and highly developed distribution channel, E-commerce revenue is also forecast to…
Japan is one of the largest markets for cosmetic and personal care products around the world. In addition, the market value is increasing year on year which makes Japan an excellent market for beauty companies. However, due to Covid-19 people are staying at home longer than before, wear masks when going outside, and have fewer…
This year brands in Japan have been forced to adapt to the unexpected Covid-19 pandemic. In this article we’ll take a look at how influencer marketing has changed during the stay-home period, and what brands can now do to approach consumers. We’ll also look into how influencer marketing in Japan has evolved in recent years…
Welcome to our latest post, where we delve into the fascinating world of Japanese parenting illustration influencers! These talented artists blend their passion for parenting, art, and Japanese unique culture to create content that touches the hearts of parents and art enthusiasts alike. From beautifully illustrated moments of daily life to insightful glimpses into the…