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We help Brands and Agencies expand to Japan using the power of Influencer Marketing.

Working with an Influencer marketing agency in Japan

Influencer marketing in Japan, using Social Media platforms like YouTube, Instagram, and TikTok, is a highly successful advertising approach. By collaborating with JapanBuzz, a Japanese influencer marketing agency in Tokyo Japan, you can increase the effectiveness of your campaign. Influencer marketing is not merely just about product seeding, but also developing a well-crafted creative strategy that maximizes benefits.

At JapanBuzz, our authentic and native Japanese team has many years of experience in the industry with a proven track record of successful influencer marketing campaigns. We deeply understand the local market and have a strong network of influencers across the Japanese Social Media landscape. Using our expertise, we can help you overcome language and cultural barriers.

japanese health influencer

Social Media Platforms in Japan for Influencer Marketing

Local and international Social Media are used by Influencer Marketing Agencies in Japan. YouTube, Instagram and TikTok are the most popular platforms. There are also many homegrown social media platforms, such as LINE, Blogs and more – which can be used to boost influencer and Key Opinion Leader (KOL) campaigns. 

Using a Japanese influencer agency to address language and cultural barriers.

Japanese marketing requires a deep understanding of the local culture, values, and preferences. A tailored approach to influencer marketing is crucial for success in this market.

High-context culture: In Japan, people don’t always say things directly, and they pay a lot of attention to things like body language and the situation they’re in when they communicate. 

Unique social media landscape: Japan has a unique social media landscape, with homegrown platforms like LINE requiring a customised approach to influencer marketing.

Strong emphasis on quality: Quality and attention to detail are essential to Japanese consumers. Influencers prioritizing quality in their content are highly valued.

Importance of relationships: Relationships and trust are vital in Japanese culture and influencer marketing. Building genuine connections with influencers is essential for successful campaigns.


Smart Influencer Strategy ​

We believe Influencer Marketing in Japan is more than just product placement. Working with Japanese Content Creators and Influencers, is about building trust and connection with an audience through storytelling. We customise strategies for clients to maximize impact and ROI. Our data-driven approach helps navigate the Japanese market, boosted by some of the following:

  • Landing Page Optimisation
  • SEO
  • Digital PR
  • Social Media Management

Agency Partnerships

We can offer partnerships for agencies looking to improve their Japan footprint. Maximise campaign performance by collaborating with a local Japanese influencer agency.


How we do influencer marketing

Data Insights. Using the latest technology to discover and analyse the most effective influencers for campaign efficiency.

Strategy and Creative. Dedicated native Japanese strategy and creative teams producing authentic and engaging influencer-led campaigns.

The Personal Touch. Every Influencer marketing project is unique, and we apply a human touch. Working to create the best content possible.

Tracking and Optimisation. To ensure your campaign performs as expected, we are able to monitor sentiment, social signals and provide feedback.



    In Japan, Influencer Marketing has been proven to be an incredibly effective marketing tool. Our clients have seen a boost in visibility and sales after launching Influencer Marketing campaigns. Nevertheless, for international brands, running Influencer Marketing campaigns in Japan can be challenging. It is critical to have a local team, such as JapanBuzz, that speaks and comprehends Japanese culture.

    JapanBuzz prides itself on being an authentic Japanese Influencer Marketing Agency with a bilingual English and Japanese staff team, enabling seamless communication. With offices in London and Tokyo, JapanBuzz uses the best practices of both markets and was one of the first companies to pioneer the running of Influencer Marketing campaigns in Japan.

    JapanBuzz uses a data-driven and creative approach to Influencer campaigns, recognising that effective influencer marketing goes beyond product placement. Our campaigns have a proven history of engaging the audience authentically and driving significant results in Japan.

    In recent years, the popularity of influencer marketing in Japan has led to a significant increase in the number of influencers. As of now, there are more than 30,000 influencers in Japan and these numbers are projected to rise further. If you include all Mega, Macro, Micro and Nano Influencers the number is far greater.

    JapanBuzz runs campaigns on all popular platforms in Japan, including YouTube, Instagram, TikTok, Twitch, Facebook, Twitter, LINE, LinkedIn, Hatena, Ameba and more. YouTube is the No.1 platform for Social Media Marketing and Influencer Marketing in Japan.

    Although Japanese campaigns are our speciality, JapanBuzz has successfully run influencer campaigns in APAC, North America and Europe. In the past few years, we have worked with content creators and influencers in Korea, Singapore, the USA, UK, Vietnam, the Philippines and more.