Marketing tips from 9 successful female Japanese influencers who launched fashion brands

The apparel industry in Japan is very competitive, just like the rest of the world. In this article, we will look at the success of Instagram brands developed by female Japanese influencers and how they closely engage with their fans, differentiating themselves from other companies. We will introduce 8 examples of female-led clothing brands in…

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5 examples of Japanese influencer campaigns on TikTok, Instagram and YouTube

As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this article, we introduce 5 recent examples of Japanese influencer campaigns. We…

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