The apparel industry in Japan is very competitive, just like the rest of the world. In this article, we will look at the success of Instagram brands developed by female Japanese influencers and how they closely engage with their fans, differentiating themselves from other companies. We will introduce 8 examples of female-led clothing brands in…
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This year has been a very busy year for influencer marketing in Japan. There have been many successful campaigns driving sales across multiple verticals. Here we look at the most played influencer collab videos in Japan for 2022 (Based on data by BitStar Co. Japan). Understanding how local companies are engaging their audience is important…
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YouTube is one of the most popular social media platforms in Japan with a user base mainly made up of men and women in their teens to 30s, but also popular among other ages. YouTube is an attractive platform to market your service and products when entering Japan. In this article, we look at the…
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Abema blog, a traditional Japanese blogging platform has been running for many years. It was originally used by many popular among celebrities, but is popular among mothers and you can see a lot of family content. Female users account for 75% of the visitors, and the majority of them are in their 30s to 50s.…
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Hatena blog is one of the traditional blog platforms in Japan, with the active number of monthly users recently peaking at around 64 million users. The main users are people who have high internet literacy and relatively high annual income, with most above 30 about 70% male readership. Hatena blog can be perfect for backlink…
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NOTE is a modern Japanese blogging platform, that has been gaining popularity. The active monthly users recently reached 6.3 million and it’s still growing. The main users are business people aged 20 to 40 and half of the users are working people. In this article, we will introduce the top 10 influencers on Note in…
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TikTok is an attractive platform for influencer marketing in Japan. According to Statista, TikTok Japan is used by almost 58 percent of Japanese people aged 13 to 19 years old. It has about 12.6 million monthly active users and this number is growing. TikTok Japan is a great marketing tool for those looking to target…
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Most website owners who target visitors from Japan know that Japanese SEO (search engine optimization) is an important element to bring website traffic. SEO should be coupled with your other marketing techniques to enable success. Japan is a very unique market and some techniques are particular to this attractive and large market. What every Japanese…
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Reels by Instagram is used by many brands in Japan to attract customers and followers. It’s a place where users can create short video content that is entertaining and immersive. It’s a bit like TikTok and users are shown videos one after the other. Reels can also be shown to users even if they are not…
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As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this article, we introduce 5 recent examples of Japanese influencer campaigns. We…
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