Hatena blog is one of the traditional blog platforms in Japan, with the active number of monthly users recently peaking at around 64 million users. The main users are people who have high internet literacy and relatively high annual income, with most above 30 about 70% male readership. Hatena blog can be perfect for backlink…
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NOTE is a modern Japanese blogging platform, that has been gaining popularity. The active monthly users recently reached 6.3 million and it’s still growing. The main users are business people aged 20 to 40 and half of the users are working people. In this article, we will introduce the top 10 influencers on Note in…
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TikTok is an attractive platform for influencer marketing in Japan. According to Statista, TikTok Japan is used by almost 58 percent of Japanese people aged 13 to 19 years old. It has about 12.6 million monthly active users and this number is growing. TikTok Japan is a great marketing tool for those looking to target…
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Most website owners who target visitors from Japan know that Japanese SEO (search engine optimization) is an important element to bring website traffic. SEO should be coupled with your other marketing techniques to enable success. Japan is a very unique market and some techniques are particular to this attractive and large market. What every Japanese…
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Reels by Instagram is used by many brands in Japan to attract customers and followers. It’s a place where users can create short video content that is entertaining and immersive. It’s a bit like TikTok and users are shown videos one after the other. Reels can also be shown to users even if they are not…
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As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this article, we introduce 5 recent examples of Japanese influencer campaigns. We…
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The opinions of influencers are undoubtedly significant in boosting consumer’s buying behaviour in Japan. According to a report on consumer behaviour by Chocostory, 30 percent of people surveyed reported that they would purchase products based on influencer and celebrities posts. Virtual influencers are similar to human influencers, but are fully managed by their creators. From…
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How big is influencer marketing in Japan? We all know that influencer marketing has rapidly grown globally, given that the market went from $1.7 billion in 2016 to $9.7 billion in 2020 and to $13.8 billion in 2021. Japan is no exception and reports have shown that the market grew from $163 million in 2018…
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Japanese people are held in high regard for their fashion sense around the world and it’s always a hot topic. Instagram is similar to a fashion guide book for Japanese fashionistas, so here we explore the Japanese fashion influencers who give out their fashion tips. Here’s the list of Japanese fashion influencers for 2022. @mi0306chi [email protected]…
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Who are the influencers to follow in Japan in 2022? In this post, we will introduce the top 10 Japanese influencers by the number of Instagram followers in Japan. Knowing about the Japanese mega influencers is important to first understand the trend and the reasons why they are popular among the Japanese audience. Here is…
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