Measuring ROI of Japanese Influencer Marketing campaigns

Influencer Marketing in Japan can be as much as 9 times more effective than traditional advertising. However often measuring success is more difficult than traditional marketing. Businesses are often spending large budgets on campaigns, so understanding a return on investment is good to know. Here are 4 easy ways to track ROI for Influencer Marketing.…

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Best paid promotion hashtags to use for Japanese Influencer Campaigns

You might think #PR is only an English word, but in Japanese it very common and it’s pronounced ピーアール (piーaーru) and is understood by Japanese Social Media users as an indication of promotional activity. It’s often thought in other countries that the hashtag #PR gives negative sentiment to sponsored posts, making them seem “too sponsored”…

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Why UGC? Ideas to run successful Japanese Influencer Marketing campaigns

Today we’re going to be talking about the power of User Generated Content (UGC) for the Japanese Market. At JapanBuzz we love collaborating with influencers, generating engaging content and often dedicate a portion of an influencer campaign towards asking influencers to create posts geared towards organic UGC posts. The idea here is to get their…

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Delistagrammer! 3 Great Examples of Influencer Campaigns by Food Brands in Japan

With the right content, food campaigns can influence people’s purchase decisions. Furthermore, collaborating with influencers on social media in Japan can certainly get the message across with relatable and a visually attractive representation of the brand. In this article, let’s take a look at 3 food brands in Japan that have successfully used influencer campaigns…

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Best 3 Father’s Day Japanese Social Media Campaigns in 2018

What did you give your father on Father’s Day this year? Seemingly, there are a lot more things out there involving Mother’s Day than there are for Father’s Day. So today, we would like to focus on Japanese social media campaigns that were successful for Father’s Day!   1. #父の日何贈ろうか問題 – Asahi Beer \#父の日何贈ろうか問題/#柴咲コウ さん #北川景子…

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