5 examples of Japanese influencer campaigns on TikTok, Instagram and YouTube

As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this article, we introduce 5 recent examples of Japanese influencer campaigns. We…

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Virtual influencers in Japan

The opinions of influencers are undoubtedly significant in boosting consumer’s buying behaviour in Japan. According to a report on consumer behaviour by Chocostory, 30 percent of people surveyed reported that they would purchase products based on influencer and celebrities posts. Virtual influencers are similar to human influencers, but are fully managed by their creators. From…

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Top 10 Japanese fashion influencers you should check out for 2022

Japanese people are held in high regard for their fashion sense around the world and it’s always a hot topic. Instagram is similar to a fashion guide book for Japanese fashionistas, so here we explore the Japanese fashion influencers who give out their fashion tips.  Here’s the list of Japanese fashion influencers for 2022. @mi0306chi [email protected]

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