Social media marketing in Japan – tapping into the growing tourism market

Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company’s branding and profitability in Asia. Platforms like Facebook, Twitter, and Instagram have given companies the chance to advertise in a virtual space where they can showcase personality and promote experiences.  Outbound travel in Japan is steadily increasing. By…

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Using storytelling to boost your influencer marketing strategy in Japan

Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost consumer buying behaviour. Japanese Social Media (SNS) users are used to see hundreds of advertisements, so they have become more selective of what to consume. To stand out from the crowd and to gain more…

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