Idol girl groups like AKB48 and Momoiro Kuroba have become a social phenomenon in Japan, the “ideal Japanese woman” in Japan is often seen as an adorable, fashionable, soft-spoken and organised woman. However despite the Kawaii (cute) culture, some women are breaking new ground and redefining what it means to be a Japanese woman in modern…
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Today, social media such as FaceBook, Twitter, Instagram are integrated into daily life. In Japan as well, social media and Influencers have a strong influence on people and society. Many companies utilise social media and Japanese influencers to grow their business. In this article we’ll take a look at 3 popular beauty brands and how…
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Establishing a strong social media marketing strategy in Japan has become a fundamental component in a company’s branding and profitability in Asia. Platforms like Facebook, Twitter, and Instagram have given companies the chance to advertise in a virtual space where they can showcase personality and promote experiences. Outbound travel in Japan is steadily increasing. By…
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Twitch has grown to be the leading game streaming platform in the world, with 2.2 million broadcasters monthly, and 15 million daily viewers in 2018. This is also true in Japan, where their top pro gamers are flocking to Twitch, leaving other older more traditional platforms such as YouTube Live or NicoNico. Its strength lies…
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Japanese magazine ViVi, one of the Asia’s top fashion magazines targeting teens and young women, recently revealed their annual ‘Top 10 Hottest Guy Ranking in Japan’. It’s the easiest way to see what kind of looks younger Japanese girls are attracted too. We’ve picked those that have popular instagram accounts and are influencers in Japan,…
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How we can use love stories when marketing in Japan and how can these themes be tied to influencer marketing? Across the globe love stories significantly affect people’s emotions, and are a powerful and entertaining form of content. In today’s post, we take a look at how love stories used within Japanese marketing, especially those…
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Youtube recently revealed that there are 63 million YouTube users in Japan. Youtube is a great platform if you want to publish long tail marketing videos. In Japan, many companies have collaborated with YouTubers to advertise their products. The video game and beauty industries have used YouTuber Influencer marketing the most Japan. Last year, there…
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Storytelling is one of the most powerful strategies to emotionally attract an audience and can also be used to boost consumer buying behaviour. Japanese Social Media (SNS) users are used to see hundreds of advertisements, so they have become more selective of what to consume. To stand out from the crowd and to gain more…
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Here’s the top 20 most popular Instagram accounts and Japanese influencers in Japan 2019! Don’t miss it! 1. Naomi Watanabe 8.8 million followers A famous Japanese entertainer. She’s starting her career in NY this year. 2. Rola 5.5 million followers A famous model in Japan. Now living in L.A. she’s active on the world stage.…
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Here are the Top 10 Japanese hashtags on Instagram in 2019! If you use these Top 10 Japanese hashtags, you’re likely to get likes from Japanese users. 1.写真好きな人と繋がりたい(connecting with people who like photos) 28.7 Million At number 1 is the hashtag “connecting with people who like photos”. Although it’s actually a long sentence, people who…
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