TOP 10 Japanese Travel Youtubers

Best Japanese Travel and Tourism Influencers 2023

With the recent relaxation of mask rules, Japanese people are starting to feel more confident to travel again, with YouTube, Instagram and TikTok tourism influencers fueling their desires. Social Media plays an important part in the growth of outbound and local tourism in Japan. Japanese people are using YouTube, Instagram and TikTok to find information…

Top 10 Popular Japanese Beauty YouTubers 2023

Japan’s beauty culture, from a Geisha’s elaborate makeup to modern J-beauty makeup and beauty influencers, has captivated people globally. The country’s focus on appearance and detail has led to the creation of unique beauty practices and sought-after beauty products. Japanese culture places a strong emphasis on “kawaii,” or cuteness, which is reflected in fashion, makeup,…

Marketing tips from 9 successful female Japanese influencers who launched fashion brands

The apparel industry in Japan is very competitive, just like the rest of the world. In this article, we will look at the success of Instagram brands developed by female Japanese influencers and how they closely engage with their fans, differentiating themselves from other companies. We will introduce 8 examples of female-led clothing brands in…

Most popular Japanese Influencer brand partnerships 2022

This year has been a very busy year for influencer marketing in Japan. There have been many successful campaigns driving sales across multiple verticals. Here we look at the most played influencer collab videos in Japan for 2022 (Based on data by BitStar Co. Japan). Understanding how local companies are engaging their audience is important…

5 examples of Japanese influencer campaigns on TikTok, Instagram and YouTube

As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this article, we introduce 5 recent examples of Japanese influencer campaigns. We…