Welcome to our spotlight on the top Japanese YouTubers! YouTube has emerged as a powerful platform for brands to connect with audiences in Japan. Never before has a platform had such a wide range of user-generated content that educates, captivates and entertains. Each day, thousands of Japanese YouTubers pour their creative energies into creating a…
Are you looking for the best gaming YouTubers in Japan in 2023? Look no further! Japan has a rich history and a long-standing reputation as a global hub for the game industry. Since the 1960s, Japanese companies have produced iconic titles such as Super Mario, Pac-Man, The Legend of Zelda, Final Fantasy, and Animal Crossing.…
With the recent relaxation of mask rules, Japanese people are starting to feel more confident to travel again, with YouTube, Instagram and TikTok tourism influencers fueling their desires. Social Media plays an important part in the growth of outbound and local tourism in Japan. Japanese people are using YouTube, Instagram and TikTok to find information…
Japan’s beauty culture, from a Geisha’s elaborate makeup to modern J-beauty makeup and beauty influencers, has captivated people globally. The country’s focus on appearance and detail has led to the creation of unique beauty practices and sought-after beauty products. Japanese culture places a strong emphasis on “kawaii,” or cuteness, which is reflected in fashion, makeup,…
Japanese VTubers or virtual YouTubers use virtual avatars to create content and are very popular in Japan. VTubers post music videos, game reviews, drawing content, live stream and create sponsored video content. Most of the Japanese VTubers operate livestreams making use of the YouTube SuperChat function, a YouTube gifting system, and use real-time motion capture…
Discover the Top Influencers in Japan by follower count for 2023! In this comprehensive guide, we look at the most popular YouTube, Instagram, and TikTok influencers in Japan. Stay ahead of trends as we take a deep dive into current trends and explore some popular Japanese influencers. Use this information to help you make informed…
2022 has been a very busy year for influencer marketing in Japan. In this article, we introduce the top 10 most viewed paid content in Japan for 2022. Here, you can understand how Japanese companies promote their services and what kind of influencers they collaborate with on YouTube. You can also get a sense of…
The apparel industry in Japan is very competitive, just like the rest of the world. In this article, we will look at the success of Instagram brands developed by female Japanese influencers and how they closely engage with their fans, differentiating themselves from other companies. We will introduce 8 examples of female-led clothing brands in…
This year has been a very busy year for influencer marketing in Japan. There have been many successful campaigns driving sales across multiple verticals. Here we look at the most played influencer collab videos in Japan for 2022 (Based on data by BitStar Co. Japan). Understanding how local companies are engaging their audience is important…
As most people know, influencer marketing in Japan is effective in promoting services and products through generating word-of-mouth among followers. Recently, it has also been seen as an effective branding method, because consumers can become loyal fans of long time brand ambassadors. In this article, we introduce 5 recent examples of Japanese influencer campaigns. We…