Top 10 Popular Japanese Beauty YouTubers 2023

Japan’s beauty culture, from a Geisha’s elaborate makeup to modern J-beauty makeup and beauty influencers, has captivated people globally. The country’s focus on appearance and detail has led to the creation of unique beauty practices and sought after beauty products. Japanese culture places a strong emphasis on “kawaii,” or cuteness, which is reflected in fashion,…

Marketing tips from 9 successful female Japanese influencers who launched fashion brands

The apparel industry in Japan is very competitive, just like the rest of the world. In this article, we will look at the success of Instagram brands developed by female Japanese influencers and how they closely engage with their fans, differentiating themselves from other companies. We will introduce 8 examples of female-led clothing brands in…

Top 10 Virtual influencers in Japan 2022

The opinions of influencers are undoubtedly significant in boosting consumer’s buying behaviour in Japan. According to a report on consumer behaviour by Chocostory, 30 percent of people surveyed reported that they would purchase products based on influencer and celebrities posts. Virtual influencers are similar to human influencers, but are fully managed by their creators. From…

Japanese Influencer Instagram Katoco0326

5 Reasons why Japanese Influencer Marketing is Unique

Japan is renowned across the world for its unique cultural identity and intricate social customs. Despite this, the planning required to break into the 3rd largest economy in the world is often lacking. As in other countries, the quickest and most effective way to increase your brand awareness in Japan is through Japanese Influencer marketing. …