Instagram is the ideal platform for Japanese models to display their talent and influence, thanks to its focus on visual-led content. The popularity of fashion and beauty-related posts on the platform has motivated models to utilise their feed as a portfolio, sharing carefully crafted images that showcase their creative flair and personality. Instagram becoming a…
Japanese Virtual Influencers, also known as virtual idols are gaining popularity both domestically and internationally, thanks to modern technology and social media platforms in Japan. These Japanese digital avatars are redefining the way we view human content such as music, videos, modelling, fashion, and lifestyle. They capture the attention and engagement of not just Japanese…
Japan’s beauty culture, from a Geisha’s elaborate makeup to modern J-beauty makeup and beauty influencers, has captivated people globally. The country’s focus on appearance and detail has led to the creation of unique beauty practices and sought-after beauty products. Japanese culture places a strong emphasis on “kawaii,” or cuteness, which is reflected in fashion, makeup,…
The apparel industry in Japan is very competitive, just like the rest of the world. In this article, we will look at the success of Instagram brands developed by female Japanese influencers and how they closely engage with their fans, differentiating themselves from other companies. We will introduce 8 examples of female-led clothing brands in…
Reels by Instagram is used by many brands in Japan to attract customers and followers. It’s a place where users can create short video content that is entertaining and immersive. It’s a bit like TikTok and users are shown videos one after the other. Reels can also be shown to users even if they are not…
Japanese fashion influencers are held in high regard around the world for their unique style and trends. Instagram continues to be a big hit in Japan and is the go-to place for Japanese influencers. Instagram is similar to a fashion guidebook for many Japanese fashionistas, so here we explore the most popular Japanese fashion influencers on…
Japan is renowned across the world for its unique cultural identity and intricate social customs. Despite this, the planning required to break into the 3rd largest economy in the world is often lacking. As in other countries, the quickest and most effective way to increase your brand awareness in Japan is through Japanese Influencer marketing.…
Japanese fashion is nothing if not innovative, and Japanese fashion magazines for women are paid close attention to by the fashion-discerning citizens of Tokyo and across Japan. These magazines are specifically tailored and curated for every possible target demographic you could think of, and this, along with the beautifully coordinated outfits, is the key reason…
What are the most popular hashtags in Japan on Instagram? In this article, we’ll introduce and translate the trending Japanese hashtags in 2021, and also explain which community hashtags Japanese Instagram or “Insta” users are searching for to connect with fellow like minded folk. As you may already have read, a post with at least…
Who are the influencers to follow in Japan in 2021? In this post, we will introduce the YouTube, Instagram and TikTok influencers with the highest rankings in Japan. Even if you’re a brand looking for less costly influencers to start your next inspiring campaign, you first need to know the Japanese mega influencers and understand…