Japanese Virtual Influencers, also known as virtual idols are gaining popularity both domestically and internationally, thanks to modern technology and social media platforms in Japan. These Japanese digital avatars are redefining the way we view human content such as music, videos, modelling, fashion, and lifestyle. They capture the attention and engagement of not just Japanese…
Japan, one of the world’s most technological advanced nations recently gave birth to Liam Nikuro, the first highly realistic Japanese male virtual influencers. In response to the growing interest in artificial intelligence and the expected $3.6 billion global investment from the fashion industry, Miyaji Hiroshi in collaboration with Wang Seku founded 1secInc. in January of…
We’re excited to see what developments 2019 brings for marketing in Japan. Below are some interesting ideas and trends that could change the face of influencer marketing in Japan. Virtual YouTubers (VTubers) Virtual YouTubers, generated using voiceovers, motion capture and 3D, are now becoming popular in Japan. The reason for this growing demand in virtual…