Abema blog, a traditional Japanese blogging platform has been running for many years. It was originally used by many popular celebrities but is popular among mothers and you can see a lot of family content. Female users account for 75% of the visitors, and the majority of them are in their 30s to 50s. Also, it is calculated that about one in two mothers in Japan uses Ameba. People post short diaries or sentences rather than articles, so it is suitable for busy people.
Understanding local Japanese blogs like Abema Blog is important when your brand’s website needs more views, as they can be used for building backlinks, which will help your website rank higher. So who are the most followed bloggers on Abema Blog? Here is the list of 10 accounts you should check today (As of September 16 by Abema).
10 of the most popular bloggers on Abema
- Kosodateful na Mainichi
- Eiyo shi Mama
- Yoshida san chi no Disney Nikki
- Ouchi to Kurashi no Recipe
- Nichiyobi ha Kujimade netai
- Yukiko is smart
- Kirarin
- Ishiki no Takai Mama no Naritakata
- Wagaya ha Step Family
- Ryomama Aco
1. Kosodateful na Mainichi
Category: Family, child-rearing
This account was awarded Blog of The Year in 2017, 2018 and 2019. The popularity of this blog comes from cute illustrations and interesting stories about family issues. The engagement is high and many are commenting on how the stories are relatable.
2. Eiyo shi Mama
Category: Cooking
This Japanese blogger was once a professional nutritionist for gyms, hospitals and kindergartens. Using her experiences with kids, she mainly introduced recipes that are easy to make yet nutritious at the same time. Her cooking content ranks first in the “everyday cooking recipe” on Abema.
3. Yoshida san chi no Disney Nikki
Category: Disney
This account is a diary of a family who loves Disney. By following this account, viewers can always keep up to date with Disney trends. They give tips for people visiting Disney parks on food and souvenirs they should buy.
4. Ouchi to Kurashi no Recipe
Category: Interior, Lifestyle
The way this blog introduces child-rearing episodes is unique from others and easy to read. They make engaging manga (Japanese comics) based on true stories. As many readers are busy mothers, this writing form helps reach a large Japanese audience.
5. Nichiyobi ha Kujimade Netai
Category: Family, Child-rearing
This blog is a diary of a working mother of a daughter, who draws manga to illustrate realistic and humorous episodes of childcare, daily life as a working mother, as well as about mom friends (known as “Mama-tomo” in Japanese). Based on true stories, the content of this blog gives an insight into how to navigate social life as a working mum in Japan.
6. Yukiko is smart
Category: Lifestyle, Minimal
As is known worldwide, Japan has minimalist culture, the content of this blog gives tips on how to be tidy and clean, so is popular. Yukiko is a mother of four children and she gives useful recommendations related to cleaning, cooking and styling.
7. Kirarin
Category: Interior
This Japanese female blogger gives reviews on top Japanese consumer brands including Nitori, Mujirushi, and 100 yen shops. As they often run campaigns, people check her accounts to get good deals.
8. Ishiki no Takai Mama ni Naritakatta
Category: Child rearing
This blogger is a mother of two, one of whom is currently in elementary school and another 7 years old. Her illustration is cute and colourful which is important for bloggers. Her everyday stories with her children are popular and many can find them relatable.
9. Wagaya ha Step Family
Category: Family
This blogger talks about the closeness of her step-family. In Japan, having a close stepfamily is not as common as in other countries, so this family is making the first initiative in making people rethink the definition of family. By reading this blog readers can see that family does not necessarily have to be defined by blood ties.
10. Ryomama Aco
Category: Disney, family
Here is another family who is an expert at giving Disney advice. They talk about the parade, fireworks and the rides that they enjoy.
Why choose Ameba Japan?
So there we have the top popular bloggers on Abema Blog. As the audience of the platform is mainly those in 30-50, the content seems to be focused on family, so it is the perfect place if you want to target family-focused consumers.
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