Which social media platforms are most popular among Japanese users?

In Japan, X (Twitter), Instagram, YouTube, TikTok and LINE are the top social media platforms. They offer great opportunities for businesses to connect with their audience. X is popular for real-time updates, Instagram, YouTube and TikTok for visual content and influencer marketing, and LINE serves as both a messaging app and social platform with features like Timeline and Official Accounts, making it essential for reaching Japanese users.