At the end of last year, a YouTube clip featuring a courier throwing a computer monitor into a garden was viewed more than 5 million times in 5 days — it was a painful time for the world’s leading shipping company, FedEx. The courier threw the monitor over the fence without ringing the bell or…
What’s your favourite Coca Cola Japan drink? Georgia? Real Gold? Aquarius? There are many brands under Coca Cola – my personal favourite is SO-KEN-Bi-CHA (super delicious and refreshing). Last year CNET Japan published a list of the top 50 companies utilising Social Media for brand promotion (based on AMN’s study). Coca cola was number 1.…
It’s still fresh in our memory — Mixi started a collaboration with Twitter at the end of November last year. The collaboration was triggered by the Great North East Japan Earthquake as both online spaces were subject to a massive amount of information exchange following 11 March 2011. If they collaborate it’s clear that these…
A Happy New Year to you all. We hope you all had a great holiday. Today we want to summarise Japanese Social Media trends and movements around Social Media in 2012. Of course, what we’ll be discussing is all about the Japanese market ! Last year was a year of big change. From Facebook finally…