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Yearly Archives: 2012

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Japanese social media

Social Media Scandal in Japan — Customer Care and Self Protection

MarketingBy The JapanBuzz team22nd January 2012Leave a comment

At the end of last year, a YouTube clip featuring a courier throwing a computer monitor into a garden was viewed more than 5 million times in 5 days — it was a painful time for the world’s leading shipping company, FedEx. The courier threw the monitor over the fence without ringing the bell or…

japan-coca-cola

Coca Cola Japan’s Social Media fizz

MarketingBy The JapanBuzz team17th January 2012Leave a comment

What’s your favourite Coca Cola Japan drink? Georgia? Real Gold? Aquarius? There are many brands under Coca Cola – my personal favourite is SO-KEN-Bi-CHA (super delicious and refreshing). Last year CNET Japan published a list of the top 50 companies utilising Social Media for brand promotion (based on AMN’s study). Coca cola was number 1.…

Japanese Social Media Diagram

Mixi & Facebook to collaborate?

MarketingBy The JapanBuzz team12th January 20121 Comment

It’s still fresh in our memory — Mixi started a collaboration with Twitter at the end of November last year. The collaboration was triggered by the Great North East Japan Earthquake as both online spaces were subject to a massive amount of information exchange following 11 March 2011. If they collaborate it’s clear that these…

2011 into 2012: Japanese Social Media Trends

MarketingBy The JapanBuzz team9th January 2012Leave a comment

A Happy New Year to you all. We hope you all had a great holiday. Today we want to summarise Japanese Social Media trends and movements around Social Media in 2012. Of course, what we’ll be discussing is all about the Japanese market ! Last year was a year of big change. From Facebook finally…

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